MxMIndia

Tag: Symbian

  • For its November issue, Maxim India joined hands with TELiBrahma to take the print editorial to the next level by using intARact app

    Maxim India creates augmented reality experience through TELiBrahma

    By A Correspondent

     

    The November issue of Maxim India decided to bring the Cover Page to life by using the most successful augmented reality technology of TELiBrahma. It enables Augmenting the real world with digital engagements in order to deliver unique and interactive experience for the readers.

     

    Maxim India joined hands with TELiBrahma to take the print editorial to the next level by using intARact app – World’s lightest augmented reality browser available across iOS, Android, Windows, Blackberry, Symbian and Java mobile phones.

     

    When users scan the cover page of the Maxim India from their camera enabled feature phones, smartphones or Tablets using the intARact app, the cover page editorial comes alive into an interactive experience. Through this users will be directed to exclusive videos and slide shows of Lisa Haydon. Users would also be directed to mobile site; social media connect and watch the previous cover page videos of Maxim.

     

    Commenting on the tie up Piyush Sharma, CEO, Maxim India said “Maxim being the ultimate celebration of being a guy, and being young at heart blends seamlessly with a strong personal medium such as mobile. And our alliance with TELiBrahma is a natural alliance of two leaders in complementing industries. We definitely are expecting great results for both our brands and above all the end users. We strongly believe that going forward our association will go beyond providing robust and measurable engagement and ultimately together we will be able to deliver our advertisers a total performance oriented return on their investment. I would like to congratulate entire TELiBrahma team for their great foresight and perfect first execution with the augmentation of our November 2012 issue.”

     

    Narasimha Suresh

    “We are happy to partner with Maxim India. Augmented reality allows traditional forms of media to life by driving them into exciting fresh digital content. It also offers a unique opportunity for media houses to integrate static print communication with the digital content, thereby making print as the real spring board for Digital ++.It also allows the publisher to retain continued interest in the print product throughout the shelf life of the product,” said Narasimha Suresh, CEO & Founder, TELiBrahma.

     

     

  • What's-On-India's Social EPGs will help viewers discover shows, films, matches and documentaries that their social networks and peers are talking about as well as share common interest programs to converse about those shows

    What’s-On-India Launches Social EPG

    By A Correspondent

     

    What’s-On-India, the TV Search & EPG (Electronic Program Guide) company has announced the launch of a revolutionary new product called Social EPG. What’s-OnIndiahas integrated Facebook login on its website and is in the process of extending Facebook logins to all its mobile and tablet apps as well. The central idea is that TV viewers could use Facebook to share each other’s viewing preferences to discover TV shows as well as converse about them.

     

    What’s-On-India’s Social EPGs will help viewers discover shows, films, matches and documentaries that their social networks and peers are talking about as well as share common interest programs to converse about those shows. “Social TV recommendations are considered powerful due to their viral nature and their ability to create tremendous positive or negative word-of-mouth especially for new shows and program launches”, said Atul Phadnis, CEO, What’s-On-India. “Our social network has different clusters of friends representing different interest groups – tennis buddies, college friends, school friends, work contacts and so on. Each of these interest groups could collectively or individually spark off discovery of common interest TV shows relevant to those specific friend clusters,” he added.

     

    This power of social TV recommendations is due to the fact that they originate from a ‘trusted’ source based on their relationship to the person who made the recommendation. This integration between What’s-On-India’s TV search platforms and Facebook will now help the viewers find, share, and engage around TV content.

     

    The next move from the company is to provide these features on the What’s-On-India applications (iPhone, iPad, Android, Windows, Symbian & Blackberry) and also integrate the same with other social networking platforms such as Twitter and Google+. All of these features will be powered using What’s-On-India’s proprietary EPG-On-Cloud platform and can be embedded inside third party apps as well.