Tata Consultancy Services (TCS) has partnered with the Sydney Marathon, Australia’s largest marathon. This is is the latest addition to a slew global running events sponsored by TCS, including four marathons in New York, London, Chicago and Boston, alongside marathons in Amsterdam, Mumbai, Singapore and Toronto. In total, TCS now sponsors 14 global running events with participation from over 600,000 runners.
Said Abhinav Kumar, Chief Marketing Officer at TCS: “Our partnership with Sydney Marathon is aligned with TCS’ commitment to be a true transformation partner for our clients, our communities, and the ecosystems we live and work within. We are proud to partner with this iconic race, not only to support its rise as a major global race– but to help it set a new standard in sustainability and in the way, technology can enhance marathons for participants and fans alike.”