By A Correspondent
The Anil D Ambani-led Reliance Entertainment announced a new venture in a digital media content and distribution company called ‘FunOnGo Media & Entertainment LLP’. Founded by Vijay Singh and Ujjwal Narayan, the company launched, its first called ‘Chillx’.
Chillx is an entertainment-based platform aimed at placing the power of choice in the hands of consumers. The Androdi app will give consumers choice in languages, entertainment formats, genres as well as payment mechanisms.
Said Sweta Agnihotri, CEO – Content Syndication, Reliance Entertainment- about Chillx; “While apps downloaded are mostly in line with global popularity, interest in content consumption in regional language is high. We see smartphone screen as a fantastic gateway to the consumer and our cross functional team will leverage its understanding of content and industry relationships to amplify value offering to the consumer.†The app is a digital entertainment departmental store that curates a mix of games, music, viral videos & clips, entertainment news, short films & full length movies.
Added Shibasish Sarkar, Chief Operating Officer, Reliance Entertainment: “Digital platforms are encouraging a wider audience with diverse consumption patterns, we recognise that this calls for innovative approach in the manner we produce and present our content. The launch of Chillx is in line with our business vision.â€