MxMIndia

Tag: Swayam

  • Created and conceptualised 3 short films in Hindi and English

    Ogilvy partners with Swayam to address domestic violence

    By Our Staff

     

    Ogilvy India has partnered with Swayam, a Kolkata-based women’s rights organization, to launch a campaign addressing issues of domestic violence. The agency has created and conceptualised three short films in Hindi and English which has been executed by Shoojit Sircar.

     

    Said Anuradha Kapoor, Director of Swayam: “Most people identify domestic violence with physical abuse, but domestic violence takes many other forms- emotional, economic, and sexual. Sometimes it is obvious, sometimes so subtle that women cannot identify what is happening to them as violence. Through this campaign we wish to highlight these subtle and overlooked forms of violence that women face both in their parental and marital homes. These forms of violence impact women’s physical and mental health severely – women often say that wounds and scars heal, but the wounds to the heart and the mind stay forever and are far more debilitating. Our campaign also aims to reach out to women to help them recognise these forms of violence and seek help, whilst at the same time creating awareness among the larger society.”

     

    Added Piyush Pandey, Chairman Global Creative & Executive Chairman, Ogilvy India: “It requires constant effort for a long time to bring about behavioural changes. The films highlight the menace of domestic violence and provoke men to question their own behaviour. These are subtle forms of violence that violate women’s right to life.”

  • As a drive to generate awareness, the camapign posters will be displayed across  all 79 police stations under the jurisdiction

    Rediff & Swayam campaign displayed across 79 cop stations in Cal

    By A Correspondent

     

    The Commissioner of Police and Kolkata Police is supporting a campaign #StopDomesticViolenceCampaign created by Rediffusion and Swayam, a Kolkata-based women’s rights organisation working since 1995 to advance women’s rights, facilitate women’s empowerment and end violence against women. As a drive to generate awareness, the camapign posters will be displayed across  all 79 Police Stations under the jurisdiction.

     

    According to Amrita Das Gupta, Associate Director of Swayam: “Domestic violence is a deep-rooted structural problem in our society caused due to patriarchy and gender inequality which prevents women from leading a live free from violence and dignity. Through this campaign, Swayam hopes to involve individuals, corporates and institutions to support the #StopDomesticViolenceCampaign and help raise awareness around domestic violence.”

     

    Added Nilanjan Dasgupta and Piyash Ghosh, EVP& ECD, Rediffusion: “During Covid-19 lockdown, incidents and reporting of domestic violence increased by 20-70% across the world and the National Commission for Women reported a two-fold increase in domestic violence reporting in India. UN Women recognised this situation as a ‘Shadow Pandemic’. The lockdown has hugely exacerbated the incidence and intensity of violence faced by countless women and girls, both in their parental and matrimonial homes, as they are locked in with their abusers 24×7. Even after the lockdown has been lifted partially, many women still cannot approach Swayam due to the COVID 19 pandemic, limited public transport, no access to money and difficulties in the home situation. We hope the #StopDomesticViolence campaign will help us raise awareness about the shadow pandemic and help survivors of violence reach out for support.”