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Tag: Swati Rathi

  • The TVC campaign is conceptualised and created jointly with Creativeland Asia

    Godrej Appliances ad stars Ayushmann Khurrana

     

     

    Godrej & Boyce, the flagship company of the Godrej Group, has announced that Godrej Appliances has launched its new television campaign featuring actor Ayushmann Khurrana, to showcase its air conditioning expertise.

     

    Commenting on the latest campaign, Swati Rathi, Head – Marketing, Godrej Appliances said: “Godrej has invested heavily in state of art manufacturing of Air Conditioners and the new portfolio has a lot to offer. The versatile offerings needed focused storytelling and the multi edit campaign brings alive the brand philosophy of Soch Ke Banaya Hai or Things Made Thoughtfully in an engaging manner with Ayushmann Khurrana playing the protagonist.”

     

    The TVC campaign conceptualized and created jointly with Creativeland Asia is being aired on TV and digital platforms across India capitalizing on the IPL eyeballs and beyond as well. Adding some thoughts, Anu Joseph, Chief Creative Officer, Creativeland Asia said, “Air-conditioners are great to have. But, sometimes they come with their own set of problems. Godrej ACs have a solution for each one of them. The idea was to make short, quirky and highly impactful ads that highlighted the problem and showcased the solution that Godrej ACs have for you.”

     

  • Godrej contributes to the biggest vaccine drive in the world with #IndiaKaMagicBox

    New ad showcases Godrej Vaccine Refrigerators

    By Our Staff

     

    Godrej Appliances has launched a digital campaign sharing the story of #IndiaKaMagicBox – highlighting how Godrej Vaccine Refrigerators are contributing to the biggest vaccination drive in the world. The campaign is conceptualised and executed by Dentsu WatConsult.

    Talking about the film, Swati Rathi, Marketing Head, Godrej Appliances said: “We wanted to share the deep pride we feel in being India’s critical cold chain partners for the Covid Vaccination Drive, protecting the very vaccines that are expected to protect India. These world class vaccine refrigerators are the epitome of precision cooling – as they safeguard the Covid Vaccines at just the right temperatures of 2 to 8°C, keeping the vaccines safe and effective.  Made in India, these are a testimony of Godrej’s commitment to self-reliant India. The film allows us to talk about our expertise in this relatively lesser known, but in current times, critical space – of advanced medical refrigeration. We wanted to share all this in the context of consumer’s lives and who better than a child to bring alive the almost magical story of hope and optimism. This positivity, and the sense of pride, is also reminiscent of the role brand Godrej wants to play in the Indian consumers’ lives.”

    Added Heeru Dingra, CEO, Dentsu WatConsult: “The nation has undoubtedly worked extremely hard to reach at this stage today that we have a functional vaccine for Covid-19 ready to be administered to the public. Multiple stakeholders are responsible for making this vaccination drive successful and they need to be celebrated. #IndiaKaMagicBox intends to highlight the unspoken role of the critical cold chain which is working behind the scene to make this mission successful. It does so through the innocent yet highly effective voice of the nation’s children. It captures those proud notes from the kids that evoke powerful positive emotions. The focus remains on the fact that at the centre of it is an Indian homegrown brand, which is further heightened by the campaign being launched on the patriotic occasion of the Republic Day.”

     

     

  • Launches #MyACSavesWater initiative that could potentially save 50 million liters of water daily

    Godrej Appliances pledges to save water via latest campaign

    By A Correspondent

     

    With water conservation being the need of the hour, Godrej Appliances has launched its #MyACSavesWater initiative – aimed at sensitising people about this critical issue.

     

    Commenting on the initiative, Kamal Nandi, Business Head and Executive Vice President, Godrej Appliances, said: “True to our promise of brighter living, at Godrej, our endeavor has always been to delight our stakeholders with innovative and relevant technology while also being true to our commitment towards environment. Water conservation is a pressing concern in India which needs to be addressed at the earliest. In line with our ‘Soch ke Banaya Hai’ philosophy, the thought behind the #MyACSavesWater initiative is to sensitize people of the depleting water resources and encourage them to conserve water.”

     

    Added Swati Rathi, Marketing Head – Godrej Appliances: “Environment is a value we cherish at Godrej Appliances. We hope that the 1000 cans that we provided to our customers serve as an incentive to take up this drive and inspire many more to follow the example, irrespective of their AC brand. With every AC owner potentially saving 10 Liters water or more daily, we hope this simple soch will usher in a positive change and go a long way in conserving our environment.”

     

     

  • The digital campaign highlights the well-thought-out features and the superior experience that Godrej Smart Care provides

    Godrej Appliances promises SmartCare through a series of digital films

    By A Correspondent

     

    With its latest campaign, Godrej Appliances takes forward its philosophy of ‘Soch Ke Banaya Hai’ (things made thoughtfully) to its after-sales service, Godrej SmartCare. The digital campaign highlights the well-thought-out features and the superior experience that Godrej SmartCare provides.

     

    About the film, Swati Rathi, Marketing Head, Godrej Appliances said: “Godrej is one of the largest players in the home appliances segment in India and we have distinguished ourselves from our competitors not only with our innovative products but also our thoughtfully curated services. In fact, we were amongst the first to offer branded customer service in Indian durables sector back in year 2000. Under the Godrej Smart Care brand – the Service arm of Godrej Appliances, we endeavour to provide our customers professional service but with personalized care. In an industry where the consumer -appliance relationship goes into years – much beyond the initial purchase experience, after sales service is a major consideration factor in the buying process and we strive hard to delight our customers with thoughtful service. Each DVC cleverly highlights a key USP of the service offered by Godrej. With this communication, we intend to re-establish the Smart Care offering amongst our consumers, while also educating them on the benefits of choosing the authorized service provider over local technicians.”

     

    Speaking about the campaign, Anu Joseph, Chief Creative Officer, Creativeland Asia, said: “Godrej Appliances, one of the biggest names in this business, understands that appliances is a category where the consumer-brand interaction continues way beyond the point of purchase. With Godrej SmartCare, Godrej Appliances has differentiated itself remarkably in the after-sales service sector. This campaign aims to bring out Godrej SmartCare as the one-stop solution for all appliance-related services. Using humour to drive this message was a conscious decision. We wanted these films to serve as entertaining pieces of content, which is why we collaborated with one of the biggest YouTube celebrities in India, Jeeveshu Ahluwalia.”

     

    While the campaign has been conceptualised and executed by Creativeland Asia, the digital films have been produced by Bratman Films and directed by Ashwin Shetty.

     

     

  • Aims to promote the unique feature of allergy protect

    WATConsult & Godrej urge moms to #SuitUpToAllergy

    By A Correspondent

     

    WatConsult has launched a digital campaign titled #SuitUptoAllergy for Godrej.

     

    Speaking on the launch of the campaign, Rajiv Dingra, Founder and CEO, WatConsult said, “We have a long partnership with Godrej and I have enjoyed working on brilliant campaigns with them. For this campaign, we decided to opt for a humorous plot to simplify the message about kids’ health to moms. I believe that the campaign will resonate with the audience and bring great recognition to the brand”.

     

    Said Swati Rathi, Marketing Director, Godrej Appliances: “At Godrej, it is our constant endeavour to offer products that are built on consumer insights and hence the Godrej Eon Front Loading Washing Machine with Allergy Protect mode keeping in mind the growing allergic disorders in India. Instead of launching the machine in traditional media, we have chosen to launch it first on the digital medium, with a short but humorous video. It has been designed to engage and get attention particularly from parents, who are a key target audience for the product. We engaged with our longstanding partners, WatConsult on this video and are hopeful that it will resonate with the targeted audience.”

     

  • The campaign #FoodKaMoodBadlo created more than 75 lakh impressions across social media platforms

    WATConsult executes digital campaign for Godrej NXW fridge

    By A Correspondent

     

    WATConsult has wrapped up a digital campaign for Godrej Appliances. The agency, which has been associated with Godrej for more than five years, executed this digital campaign for the flagship refrigerator range, NXW Refrigerator.

     

    Godrej Appliances wanted to create awareness about how different foods demand different storage temperatures and highlight that with its NXW range of refrigerators they offer next world ‘Just The Right Temperature’ (JTRT) technology. To create maximum buzz around the same WATConsult launched the activity with the hashtag #FoodKaMoodBadlo. The idea behind this was to instill the thought that different food items are required to be stored at different temperature in order to be at their nutritious best. To do this in engaging manner food items were personified and correct storage temperature was linked to their mood.

     

    Commenting about the campaign, Swati Rathi, Head – Marketing, Godrej Appliances said: “The entire digital campaign has received a tremendous response. It allowed us to experiment with gamification and thereby bring alive the product technology in a far more engaging manner.”

     

    Speaking on the campaign, Rajiv Dingra, Founder and CEO, WATConsult said, “The team worked on a novel concept to market the product technology of NXW range of Refrigerators and we are glad the campaign was received well by the consumers. We always enjoy working with the Godrej team members. They encourage strategic, innovative thinking and adopt a holistic approach for all the campaigns. We are sure that in the coming months, we will be launching some more exciting campaigns with Godrej.”