MxMIndia

Tag: Swati Bhattacharya

  • Sunfeast Dark Fantasy strengthens its brand positioning as an indulgent offering by embarking on ‘meetha moments’ in its latest TVC

    Alia Bhatt endorses new Sunfeast Dark Fantasy range

    By A Correspondent

     

    Sunfeast Dark Fantasy has rolled out its new ad film which features actor Alia Bhatt. With this new communication, the brand aspires to position itself as the ‘New Meetha’ which people can take pride in serving their guests.

     

    Commenting on the ad film, Paritosh Wali, Chief Operating Officer, Biscuits & Confections Cluster, Foods Division, ITC Limited said: “We endeavour to elevate the dessert indulgence experience of Sunfeast Dark Fantasy by positioning it as the ‘New Meetha’ for all celebratory occasions. Sunfeast Dark Fantasy focuses on special moments with family and friends to make the indulgence more exciting. The TVC emphasizes on joy of sharing  and showcases the premium look & feel of Dark Fantasy as a meetha. Sunfeast aims to break further barriers and scale new heights in the indulgent biscuits segment by entering the space of meetha.”

     

    Commenting on the campaign, Swati Bhattacharya, Chief Creative Officer, FCB Ulka, added: “The story beautifully captures the idea of ‘Everyday Chocolate Cravings’, while establishing Dark Fantasy as a superior and unique alternative during Meetha occasions. Alia plays a character of a chocolate addict and Dark Fantasy, with its ultimate chocolate credentials, gives you an irresistible chocolate experience. With this film, the brand takes its idea of heightened irresistibility to the next level.”

     

     

  • Panel includes Dave Trott, Piyush Pandey, R Balki, Rama Bijapurkar and Swati Bhattacharya

    2019 edition of Star Re.Imagine Awards announced

    By A Correspondent

     

    Star India has announced the second edition of the Star Re.Imagine Awards for the best advertising on its television network and Hotstar during IPL2019.

     

    The jury list is impressive: Dave Trott, who has won the D&AD President’s Award, London for Lifetime Achievement in Advertising; R Balki, film-maker, Rama Bijapurkar,  market strategy expert; Swati Bhattacharya – CCO, FCB India and Piyush Pandey, Ogilvy Worldwide creative boss.

     

    Speaking on the announcement, Gautam Thakar, CEO, Star Sports said: “Sports is a great unifier and VIVO IPL’s massive reach and engagement provide the perfect platform for every brand to reach their audience. We are excited to announce the 2nd edition of the Star Re.Imagine Awards to celebrate the creativity of the top marketers in the country.  We have an additional award category this year and have witnessed some amazing storytelling from brands so far. I am excited to welcome our world class jury and look forward to the results.”

     

     

  • After last year’s success in Kota, Horlicks continues to deliver emotional nutrition to kids by taking the initiative nationwide

    FCB creates ‘Bottle of Love’ for Horlicks

    By A Correspondent

     

    Horlicks is back with a new campaign ‘Bottle of Love’ in an attempt to reconnect mothers to their children across the country. Said Vikram Bahl, Executive Vice President Marketing, GSK Consumer Healthcare India: “We recognise the emotional stress in children during exam time and the need to provide them with emotional nutrition. Horlicks, as a brand, has always aimed at providing students the support they need to excel in all their endeavors. This time we went a step further with this campaign and launched it across India, in a bid to connect and reconnect children with their mothers.”

     

    Added Swati Bhattacharya, CCO, FCB Ulka: “Almost every household in Bihar, Bengal and down South is home to a Horlicks bottle. There is hardly a house that doesn’t have one. And by using the bottle, using its body to be the medium of sending ‘emotional nutrition’ from mothers to the children battling exam stress, is the insight that forms the foundation of this film.”

     

     

  • FCB India won Yellow Pencil for The Times of India’s campaign- #NoConditionsApply

    FCB wins a Yellow Pencil, McCann gets 3 Graphites at D&AD 2018

    By A Correspondent

     

    FCB India walked away with the solitary Yellow Pencil for an Indian agency at the D&AD Awards 2018! FCB India won Yellow Pencil for The Times of India’s campaign- #NoConditionsApply, that invoked a revolution, in the Community Experience

     

    #NoConditionsApply has been lauded both nationally and internationally. The campaign was the most awarded at the coveted Goafest, where it won 12 Abbys (4 Gold, 5 Silver and 3 Bronze). The campaign has also been recently shortlisted at One Show and 3 finalists at New York

     

    Excited on the win, Swati Bhattacharya, CCO, FCB Ulka, said: “I am humbled by the win! It is a moment of great pride and a testimony of our journey of being brave!”

     

    Meanwhile, as reported earlier, inclusive of FCB, India entries won nine Pencils at the D&AD Awards held last evening in London. Of the five Graphites won, McCann won three, and one each was taken away by Cheil and Ogilvy. Of the three Woods won, two went to McCann and one was for Hindustan Petroleum.

     

  • The campaign will also be screened at Cannes 2018

    Horlicks’ Fearless Kota to be showcased at The Vowss, D&AD festival

    By A Correspondent

     

    Horlicks’ campaign, Fearless Kota, that looks at combating exam stress has been chosen to be showcased at The Vowss, at the D&AD Festival today (April 26).

     

    The film crafted by FCB India is set in the coaching hub- Kota, the film drives home the message that ‘Emotional Nutrition’ is just as important as biological nutrition which is provided by nutrition experts, mothers.

     

    Said Rohit Ohri, Group Chairman and CEO, FCB India: “Vowss is a global film event to showcase and celebrate the best new work by female creative directors. Swati Bhattacharya, India’s only female CCO, is finding a strong voice on the global stage. Her work on Horlicks is truly insightful and enormously relevant. This is great not just for FCB but also for India.”

     

    Said Bhattacharya:“It’s like Mother Teresa said – “The hunger for love is much more difficult to remove than the hunger for bread.” Students in Kota have access to the best faculty and world class facilities, but they’re missing a fundamental need that is as biological as the need for vitamins. I am delighted how “emotional nutrition” and Fearless Kota have shown their power. I am overjoyed and proud that the campaign is being showcased at the prestigious Vowss!!”

     

    Added Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India: “Horlicks, as a brand has always aimed at providing students with necessary nutrition to achieve more. Through the ‘Fearless Kota’ film we wanted to highlight that along with a healthy body, a healthy mind is equally important to perform, hence the right emotional nutrition is needed for children to overcome the fear of exams. The film captures the belief that a mother’s love is the best dose of emotional nutrition that helps a child overcome stress and face exams fearlessly. We are delighted that the campaign is being showcased at this esteemed platform. Getting recognition for our efforts is testimony for the great work by the team”

     

     

  • To do well in exams, students must study in a stress-free environment without the fear of failure

    Horlicks hopes to keep stress levels in check with ‘Fearless Kota’

    By A Correspondent

     

    Kota has been in the news given the recent Tata Institute of Social Sciences study. And then there’s this new Horlicks campaign titled, ‘Fearless Kota’ crafted by FCB Ulka.

     

    Said Swati Bhattacharya, CCO, FCB Ulka: “It’s like Mother Teresa said – ‘The hunger for love is much more difficult to remove than the hunger for bread.’ Students in Kota have access to the best faculty and world class facilities, but they’re missing a fundamental need that is as biological as the need for vitamins. We’ve termed this “emotional nutrition”, and Fearless Kota is our way of showing its power.”

     

     

  • Swati Bhattacharya is responsible for the Group’s Communication and Brand strategy and will help shape the company’s narrative

    CK Birla Group appoints Swati Bhattacharya as Group Brand and Communication Head

    By A Correspondent

     

    The CK Birla Group announced the appointment of Swati Bhattacharya as Group Brand and Communication Head.

     

    Bhattacharya will be responsible for the group’s communication and brand strategy and will help shape the company’s narrative as it moves towards the next chapter in its story of value creation. She comes to CK Birla from General Motors India, where she had served as Vice President of Corporate Communications. She was earlier Vice President- Corporate Relations, Public Affairs and Branding with Ingersoll Rand and Head of Corporate Relations at Agilent Technologies prior to that.

     

    Commenting on her appointment, Bhattacharya said: “I am pleased to join the CK Birla Group, one of India’s oldest and well-respected business houses. The Group’s enriched legacy and strong commercial footprint has delivered outstanding growth and value for its stakeholders. I look forward to building upon that legacy and reputation.”

     

  • Launches this special initiative at the Zee Cine Awards created by FCB Ulka

    Zee Entertainment salutes army with FCB

     

     

    Zee Entertainment has launched a special initiative called ArmybehindtheArmy, which aims at recognising the selfless women behind our brave soldiers and who are the true source of their inspiration.

     

    #ArmyBehindTheArmy has been created and conceptualised by FCB Ulka, Zee’s creative agency.

     

    Speaking about this initiative, Zee MD and CEO, Punit Goenka said: “I’m extremely thrilled to launch this initiative which salutes the real army behind our brave soldiers. In our journey of 25 years, Zee has always stood for women, and we’ll continue to do so forever.”

     

    Added Swati Bhattacharya, Chief Creative Officer, FCB Ulka Advertising: “When we think of the word ‘soldier’ we always think of a man. When we hear the word ‘patriotism’ we think of loud slogans, louder gunshots and again men.”

     

    Said Sunil Buch, Head – Corporate Brand & Communications and CEO – Zee Live and Zee Talent: “While our brave soldiers Respect and Recognise, the women behind their bravery, it is time that every citizen of our nation salutes them and applauds their contribution.”

     

    The salutation anthem film is shot by director Ken Rolston from Story Tellers, a leading film production firm. A visual identity designed by FCB Ulka for the initiative – is inspired by army fatigues, with a camouflage design that is derived from women in various acts of nurturing and caring. This lends a strong visual and emotive character to the communication.

     

    The campaign will culminate in a grand salute on Republic Day next year.

     

     

  • In his most recent outing, he was Creative Head of MTV India

    Keegan Pinto joins FCB as NCD-Branded Content and Creative Head-West

    By A Correspondent

     

    FCB Ulka has announced the appointment of Keegan Pinto as Creative Head – FCB Ulka (West) and National Creative Director – Branded Content.

     

    In this role, Keegan will be responsible for enhancing the creative quotient and strengthening the creative capabilities for the agency and will be based out of Mumbai.

     

    With over 15 years of experience in the industry, Pinto been a part of Colenso BBDO New Zealand, Publicis Ambience, Ogilvy & Mather India and Lowe Lintas. In his most recent outing, he was Creative Head of MTV India. His work has won him accolades at both national and international circuits such as D&AD, The One Show, Adfest, Cannes Lions, Abbys, Effies, DMA Asia Echo Awards, Promax India, Asia and World.

     

    Commenting on the appointment, Rohit Ohri, Group Chairman and CEO of FCB India, “We’ve taken our time to find the right creative leader for FCB Ulka (West). Keegan fits the bill perfectly. The diversity of his experience and the depth of his talent will be key in driving the creative transformation agenda at FCB Ulka. Further, his experience with branded content will help us quickly scale up our content division. I’m truly delighted to have Keegan as part of our leadership team at FCB Ulka.”

     

    “I am delighted to have Keegan Pinto on board. Content creation today is an integral part of all brand communication. Keegan has a unique blend of advertising and channel experience which is extremely relevant in today’s world. I am looking forward to working with Keegan in creating some truly memorable work for our clients” added Nitin Karkare, Chief Executive Officer (CEO), FCB Ulka.

     

    Commenting on the appointment, Swati Bhattacharya, Chief Creative Officer, FCB Ulka said, “Keegan’s thorough understanding of the communication business is phenomenal. The work he has created for his clients across brands is a testimony of the same! His creative acumen, ability to create magic for brands coupled with his leadership skills will surely take FCB Ulka to greater heights and we are thrilled to have him on board!”

     

    “It is an honour to have been selected to drive change at FCB and be in the leadership team of one of the world’s first agencies and one of the country’s most solid. The big change story that FCB wishes to write is the most enticing challenge that tipped things over for me and I look forward to that. I personally love a change story, be it a brand or an agency and I can safely say that my journey has largely been driven by such opportunities. The timing is right with a new wave of change starting with a completely new management team almost. But what I hold of utmost importance is the fortune of getting to work with a bunch of good folks” commented Pinto.

     

    Pinto has led some popular awardwinning campaigns such as ‘Bande Achchhe Hain’ for ICICI Prudential Life Insurance, Stay Raw for MTV India, ‘Power of 49′ for Tata Tea, ‘Heat mein Dheet Hain’ for Onida ACs, ‘Inside waala Snaan’ for Tetley Green Tea, ’For Indian Values’ for Videocon d2h, the recent Beef Ban campaign for MTV and has been instrumental in the recently launched only-music channel from MTV, MTV Beats. Pinto is a music composer/lyricist and awaits a few movie releases in 2017.

     

  • AVT Premium is the AVT Group’s flagship tea brand which leadership status in Kerala and Tamil Nadu

    FCB Ulka Bangalore bags AVT Premium

    By A Correspondent

     

    A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for its flagship brand, AVT Premium.  The win adds to the portfolio of the Bengaluru office FCB Ulka portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT Premium is the AVT Group’s flagship tea brand which leadership status in Kerala and Tamil Nadu.

     

    Said Ravi Sanker, CEO of AVT Consumer Products: “We are pleased to work with FCB Ulka. Their team has shown willingness to go the extra mile to understand our brand, the market and the opportunity in front of us. We appreciate their collaborative approach and are expecting excellent and effective work from them.”

     

    Nitin Karkare

    Added Nitin Karkare, CEO, FCB Ulka:  “We are delighted that A.V.Thomas & Company has chosen us as their advertising partners for their flagship tea brand AVT Premium. As a company with a strong legacy we are proud to be working with them in ensuring that AVT Premium builds on its leadership status in the market”.

     

    Swati Bhattacharya, CCO, FCB Ulka, said, “AVT Premium is a brand we’re very excited to work with. The brand has a strong legacy in the South, and the challenge of building on such a robust foundation is extremely exciting. We look forward to creating some great work on the brand.”

     

  • The film opens on a group of four jelly bears on a plane

    FCB Ulka crafts a new campaign for Candyman Jellicious Jelimals

    By A Correspondent

     

    ITC Foods has unveiled a new television campaign for Candyman Jellicious Jelimals conceived by FCB Ulka, Bangalore. The film opens on a group of four jelly bears on a plane. One of the Jelimals, Maddy Mango, tries to pull a fast one on his friends and steal the fruits on the plane, while his friends are fast asleep.

     

    To Maddy’s horror, an alarm is triggered and a trap door opens beneath him through which he begins to free fall. Meanwhile, his friends are awakened by the alarm and try to devise a plan to rescue their friend. Smarty Strawberry, the group leader, gets an idea and uses the basket of fruits to surf through the clouds to rescue a free falling Maddy, before he uses Punky Pineapple’s bandana as a parachute. The parachute floats in the sky to form the Jelimals pack.

     

     

    Swati Bhattacharya
    Menaka Menon

    Speaking about the new film, Swati Bhattacharya, Chief Creative Officer, FCB Ulka, said, “This film is about that element of fun and adventure that kids love. It tells us the tale of how the four Jelimals got on to the pack, with their make-shift parachute and their basket of fruit.”

     

    Menaka Menon, Vice President – Bangalore, FCB Ulka, adds, “This film introduces the Jelimals to the viewer. Instead of just being about four flavours of jelly bears, it spins a yarn around the four characters that are the jelly bears. The story builds on the whole friendship and adventure angle, something that appeals to the target audience.”

     

  • The roster of celebrities includes Sneha, Priya Bapat, Mary Kom & Rituparna Sengupta

    Tea time is incomplete without Sunfeast Marie Light

    By A Correspondent

     

    ITC Foods has just launched its new campaign for Sunfeast Marie Light Rich Taste. It is a comprehensive package of films that beautifully capture the tea time moment, and build how that moment is incomplete without Sunfeast Marie Light.

     

    Launching the campaign, and building the space of tea time being incomplete without Sunfeast Marie Light, are three films – Imperfect Surprise, Phone Call & Tea Time Together. These will be followed by a series of films tailored to regional sensibilities.

     

    Rather than follow the usual method of making a film and then dubbing it into all the regional languages, the individual films have been created for regional markets, with popular local celebrities for each region.

     

    The roster of celebrities includes Sneha, Priya Bapat, Mary Kom & Rituparna Sengupta.

     

    The entire campaign focuses on building the inseparability of tea and Sunfeast Marie Light biscuit, by drawing a parallel to the husband wife relationship, and how the ritual of that morning cup of tea is incomplete without one’s spouse.

     

    Speaking about the campaign, Swati Bhattacharya, Chief Creative Officer, FCB Ulka, said – “For Sunfeast Marie Light we’ve taken off from the fact that the morning tea time together is something that both the husband and wife look forward to and cherish. In the hustle and bustle of day to day living, this is their little moment together. And this moment is incomplete without that cup of tea, and their favourite Sunfeast Marie Light biscuit.”

     

    Menaka Menon, Vice President – Bangalore, FCB Ulka, said – “This campaign is built on a strong truth, the fact that the couple holds sacrosanct their morning tea moment together. Combined with the fact that tea & Marie biscuits are an unshakably strong pairing, this campaign simply uses the couple’s strong relationship to draw a parallel to the strong bond that tea & Sunfeast Marie Light share.”