Mythology major Swastik Productions has announces the expansion of its digital leadership team with the appointment of Jitendra Joshi as Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head – Digital Operations. While Joshi will oversee content monetization through strategic partnerships and ad revenue initiatives to drive the company’s digital growth, Roy will be responsible for driving the focus on expanding digital presence across medium and content absorption in order to deliver exceptional content to a broader audience.
Jitendra Joshi and Smita Roy’s appointments are with immediate effect. They both are based out of Mumbai and will report into Siddharth Kumar Tewary.
Said Siddharth Kumar Tewary, Founder and Chief Creative, Swastik: “We welcome Smita and Jitendra to our Swastik family, I believe both of them will drive our journey towards telling stories to newer audiences through the digital medium. With our experience and understanding of Indian history and culture for over a decade now, we are really excited about this journey as it enables us to tell stories of our past to our future.”
It’s not the first that mega-epic Ramayan is being aired on television. Various versions – in costume drama and animation – have been seen. But everytime a new avatar is set to launch, there’s much excitement. Why, everytime even a re-run is aired, there is excitement. Remember the lockdown when Doordarshan played a masterstroke by airing a rerun?
