By A Correspondent
Adfluence, an influencer marketing platform, recently joined hands with Swarovski to plan and strategize unique and engaging influencer marketing campaigns for the brand.
Said Amev Burman, Co-Founder, Adfluence: “We worked with influencers that were primarily from the Entertainment and Lifestyle space. Content quality and type were key in the selection process. Although it is imperative to create a comprehensive brief, it’s also crucial to let the creators express their creativity. What worked very well with the audience was the Emotional Quotient in the pictures that promoted the concept of celebrating the bond between all siblings. This strategy resulted in a very impressive engagement rate of 19 per cent.”