MxMIndia

Tag: Swaroop Banerjee

  • Howl will be responsible for building and executing creative and content strategies for all its key IPs

    Zee Live appoints Howl as its digital agency

    By A Correspondent

     

    Zee Live, the live entertainment and IP vertical of Zee Entertainment, has appointed Howl as its digital partner. As a part of this mandate, Howl will be responsible for building and executing creative and content strategies for all its key IPs i.e. Arth: A Culture Fest, Now Tasting: A Street Food Festival, Zee Educare and Supermoon.

     

    Swaroop Banerjee

    Commenting on the association, Swaroop Banerjee, COO – ZEE live, said, “The live entertainment and IP building scenario today is very different than it was half a decade ago, and is evolving at the speed of light each year, each month. There was a time when brands and promoters engaged to ensure a few thousand people come together for a live experience. Today, it is not only about the audiences that are physically present at each festival or experience but the millions of audiences that consume this on my live streams, on my social universes. Influencers in every form are not only catalysts but I believe are change agents to this universe. We now measure the health of each festival with the digital yardstick, engage with clients and brands on this universe before delivering the magic on ground. In Team Howl we have found partners that understand our brand and our audiences, we worked together on Supermoon as a project, opened the digital mandate pitch out again but what they came back in strategy was aligned with our vision at Zee Live. I am happy we can work with a team that has a pulse on trends, stats, creatives, social networks and therefore I believe will deliver a truly extraordinary digital and content experience to our consumers.”

     

    Tufayl Merchant

    Added Tufayl Merchant, Co-Founder of Howl: “We are actually quite excited to work with Zee Live, as I feel that they truly have some really unique events and IPs in India. Over the last 5 years, there has been an explosion in the IP space in India, creating varied experiences for multiple consumers looking to spend their time differently. Understanding who the experience is catered to and customising a communication in the Digital Space to the audience is something we have been effective in, and are confident to bring to all of Zee Live’s Properties in this space.”

     

     

  • With the completion of three years this July, Event Capital has been a pioneer in curating event IPs such as Bike Festival of India, The Edutainment Show, etc

    Event Capital rebrands itself; unveils new logo

    By A Correspondent

     

    Event Capital has unveiled its new logo which signifies the company’s transformation from an event IP aggregator to focussed creators and curators of IP events in the live space. The modern typeface is new age and concept driven which reinforces Event Capital’s capability of creating powerful content driven stories. With the completion of three years this July, Event Capital has been a pioneer in curating event IPs such as Bike Festival of India, The Edutainment Show, etc.

     

    This announcement by Event Capital is just one of the first in the series that the company has made after appointing a new CEO, Swaroop Banerjee, only a month ago. A festivals & branded entertainment specialist, Banerjee will be actively involved in expanding the current bouquet of live intellectual properties owned by Event Capital. He will also focus on introducing live and digital content creations and will oversee development of new verticals in lifestyle, music and sports.

     

    Swaroop Banerjee

    Explaining the change, Swaroop Banerjee commented, “The new logo of Event Capital has a bold outlook in the font with a colour that has a digital millennial filter woven into it. This depicts our ability to curate for youth genres as ably as for other genres. This is our third year in existence and there has been a phenomenal track record so far; we needed a fresh outlook to chart our trajectory higher and therefore the most important thing was to ensure that we come across as a youth consumer focussed organization. Additionally the introduction of a music vertical will change the dynamics for EC and the initiatives under this vertical will form core headline products under the EC hood. Ultimately the bulls-eye for us this year is to become content creators in the live space.”

     

    Deepak Choudhary

    Adding to this, Deepak Choudhary, Co-founder & Director, Event Capital said, “It’s has been three exciting business and brand years for Event Capital. Market orientations have changed and the IP industry is now extremely matured. We had started with acquisitions and collaborations with existing IP owners and now we have moved to creating our own IPs. It was only natural that we go through an image makeover as we have gone through a concept makeover.”

     

  • Deepak Choudhary, the co-founder of Event Capital, will now focus on acquisitions, collaborations and investments as Director of Event Capital

    Swaroop Banerjee appointed CEO of Laqshya Media

    By A Correspondent

     

    Swaroop Banerjee

    Event Capital, the Live IP arm of Laqshya Media Group has roped in Swaroop Banerjee, IP Director at Tribe Asia, as its CEO. Swaroop’s mandate at Event Capital involves expanding the current properties owned by Event Capital and introduce focussed live and digital content creations. Based out of Mumbai he will oversee development of new verticals in Lifestyle, Music and Sports. Swaroop will help Event Capital’s aim to become a comprehensive live and digital intellectual property destination.  Deepak Choudhary, the co-founder of Event Capital, will now focus on acquisitions, collaborations and investments as Director of Event Capital.

     

    In 13 years of his experience, Swaroop started his journey with Wizcraft special projects, brand solutions at MTV Asia, his ability to co-create and successfully merge branded content with broadcast platforms saw his move to the Star World & Star Movies team and finally his calling for creating IP content took him to Viacom 18’s live initiative, INS, where he was Director for Youth and English Entertainment which rolled out a series of larger than life IPs like Vh1 Supersonic, MTV Xtreme and EMERGE. Swaroop also co-founded the Windmill Festival along with Tribe Asia which is now India’s First International Children’s Festival and has consulted as a Festival Director for IP initiatives like Enchanted Valley Carnival, Global Fighting Championship (Dubai) and is currently curating and touring with Bajaj Auto on their motorsport initiative Pulsar Festival of Speed.

     

    “Swaroop’s unfathomable experience with building IPs, combined with his genuine passion for festival culture, music and alternative sports, makes him absolutely ideal to lead Event Capital as the chief executive. EC currently has several IPs in Lifestyle, Sport, Music, Education and Trade & Swaroop’s strategy of creating the right balance on IP creations and acquisitions is in sync with our vision. We are glad to have him on board”, said Deepak Choudhary, Co-Founder and Director – Event Capital.

     

    “When we took on the initiative to make Event Capital India’s largest IP creator and aggregator, we were extremely focussed and with the support of our entire Laqshya Media machinery we are committed to make this brand a world class live and digital content hub. Swaroop has been on our mind from quite some time and with him we are confident to take the next big step in this game changing IP environment,” said Alok Jalan, Managing Director, Laqshya Media Group.

     

    “It is a gigantic opportunity and I am excited to work with such a talented team. I am overwhelmed by their generosity in supporting me and allowing me total autonomy to create a lifestyle, music and sports vertical from scratch and revitalize the existing genres of live content that we own. You will very soon hear announcements from us on larger than life collaborations with Bollywood, International Music, Alternative Sports and Lifestyle”, said Swaroop Banerjee, CEO, Event Capital.