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Tag: Swaraj Tractors

  • Created by FCB Interface

    Dhoni features in new TVC of Swaraj Tractors

    Swaraj Tractors, a brand in the domestic tractor industry and a part of the Mahindra Group, has unveiled a new campaign starring brand ambassador, MS Dhoni. The new TVC has been created by FCB Interface for Swaraj and will is now available in various regional languages.

    Notes a communique: “The advertisement beautifully captures the ease and efficiency of using the Swaraj Target 630 in horticulture, inter-row cultivation, puddling and other farming activities, enabled due to its advanced features and powerful engine.”

  • Unveils new range of tractors

    MS Dhoni brand ambassador for Swaraj Tractors

    By Our Staff

     

    Swaraj Tractors of the Mahindra Group released its new TV commercial (TVC), featuring Brand Ambassador, MS Dhoni.

     

    The ‘Naya Swaraj’ campaign coincides with the introduction of a new range of Swaraj tractors, which marks a transformative leap in the brand’s approach towards holistic solutions.

     

    Rajesh Jejurikar, Executive Director & CEO Auto and Farm Sector, Mahindra & Mahindra Ltd. said: “Having MS Dhoni on board, first as a customer and then as the brand ambassador for Swaraj, is an honor for us. His presence is a perfect fit with Swaraj’s core DNA of dependability, and his aspirational appeal aligns seamlessly with our new range of modern feature packed tractors. His genuine belief in our products add authenticity, making this collaboration a true reflection of our journey ahead.”

     

  • The campaign urges people to take a moment to acknowledge the contribution of farmers

    Swaraj Tractors dedicate latest campaign to Indian farmers

    By A Correspondent

     

    VMLY&R India has conceptualised a film dedicated to Indian farmers for Swaraj Tractors. The campaign urges people to take a moment to acknowledge the contribution of farmers in making India a great nation that it is today.

     

    Said Amandeep Singh- Business Director, VMLY&R India: “While celebrating this day in the most exciting way possible, how often do one realise that there is an entire community for whom Independence Day is just another day, as they are busy toiling hard for something, which is arguably the most important thing for our survival – growing food for us! This film shows the contrast in the ways of celebration of a common man and a farmer. Just that, a farmer’s celebration and hard work for nation is not for one day, it’s for his entire lifetime.”

     

     

  • The communication embodies how Swaraj has been nurturing relationships since 1974

    Swaraj appeals to the farmer community with latest film

    By A Correspondent

     

    Swaraj Tractors, a part of the US $19 billion Mahindra Group, launched a new television commercial tilted Mera Swaraj. The new TVC showcases the spirit of the endearing relationship that takes Swaraj tractor closer to the hearts of farmers and all its stakeholders, alike.

     

    Speaking about the commercial, Viren Popli, Chief Operating Officer, Swaraj Division M & M Ltd said: “At Swaraj Tractors, we have a long and close association with the Indian farmer and the ‘Mera Swaraj’ commercial is a true reflection of that sentiment. Over the years, we realized that the Swaraj brand is associated with a lot of pride of ownership and it is this emotion that we have attempted to communicate through this recently launched commercial. In fact, the Swaraj brand belongs to all of us and it is this unique aspect of the brand that we have dwelt upon in a relatable way in the “Mera Swaraj” commercial.”

     

    Added Robby Mathew, Chief Creative Officer, FCB Interface: “During the ideation process, I visited the Swaraj factory along with my team. In many ways, the film wrote itself during the visit. Personally, in all my years in advertising, I haven’t seen an organization like Swaraj. The chemistry between the employees was palpable. Every person I met from the COO downwards was insanely proud of what they were doing. I sensed a real love for soil, for water, for land, and the very act of creation that we laymen call farming.”