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Tag: Swanand Kirkire

  • Rolls out #Haath Badhao India #Vaccine Lagao India drive

    FCB films for Domino’s Pizza for Covid vaccination

    By Our Staff

     

    Domino’s Pizza has launched its nationwide campaign, #HaathBadhaoIndia #VaccineLagaoIndia, which urges everyone to come together and get vaccinated.

     

    This campaign is supported by a 360-degree multimedia approach. The brand has unveiled the TVC, which is conceptualized by FCB India. Penned by lyricist Swanand Kirkire, and directed by Amit Roy of Love Aaj Kal fame, the TVC features a montage of visuals showcasing the solidarity displayed by people across the country during the tough second wave of the pandemic.

     

    Commenting on the campaign, Sandeep Anand, Chief Marketing Officer, Domino’s India, said: “Domino’s brand ethos lies in enjoying the friends, family and fun moments. In line with this thought, we wanted to highlight the importance of vaccination in enabling these moments. With the #Haath Badhao India #Vaccine Lagao India campaign, we are celebrating those who have taken the first step towards a better tomorrow by getting vaccinated, as well as inspiring others to follow suit. Our aim to encourage and enable others to come together and get vaccinated so that we can all move towards a happier and safer moments of togetherness.”

     

  • It’s crafted by Tilt Brand Solutions

    Behrouz Biryani launches ‘The Royal Biryani’ ad campaign

    By A Correspondent

     

    Behrouz Biryani, the homegrown biryani brand, has launched its national ad campaign crafted by Tilt Brand Solutions.

     

    Commenting on the campaign thought, Adarsh Atal, Director – Creative and Content, Tilt Brand Solutions said: “Given the task, we decided to have a fresh take on ‘Royalty’. The idea was that there are many every day ‘Rajas and Ranis’ out there that embody certain traits of royalty. Benevolence and empathy being two such traits. He adds, “Just like the royal stories of old, the commercial was written using the familiar yet unique ‘kahaani’ format of ‘Ek tha raja, ek thi rani’. Narrated by Swanand Kirkire, the story brings alive the inherent benevolence and kindness in a newly married couple, who decide to start their life in a way that very few do, but both felt equally good and strongly about”.

     

     

  • The anthem salutes the nation’s spirit of emerging victorious in the face of fear

    Mountain Dew gets Sukhwinder Singh for anthem

    By A Correspondent

     

    Beverage brand Mountain Dew is saluting India’s resilient spirit this Independence Day with a rendition of the timeless anthem of patriotism, ‘Yeh Desh Hai Veer Jawaano Ka’ from Saregama. Mountain Dew’s take on the powerful anthem has been composed by music producer/composer Ram Sampath, and features vocals from singer Sukhwinder Singh. The lyrics of the rendition, written by lyricist Swanand Kirkire, reiterate the brand philosophy of ‘Darr Ke Aage Jeet Hai’ and salutes the nation’s spirit of emerging victorious in the face of fear.

     

    Talking about the new anthem, Naseeb Puri, Director, Mountain Dew & Energy, PepsiCo India said: “India’s collective resilience has enabled our nation to achieve victory in the face of fear time and again. This Independence Day, we salute this very spirit of being courageous and overcoming fear, a philosophy that Mountain Dew has always stood for. The Darr ke Aage Jeet Hai ® anthem is our ode to the spirit of 1.38 billion Indians and we are delighted to have partners such as Saregama, Sukhwinder Singh, Ram Sampath, Wunderman Thompson and Swanand Kirkire on board to help us take our message across the country. The lyrics of the anthem aim to inspire the nation and ignite the self-belief that we will emerge victorious from these trying times.”

     

    Added Harsh Maheshwari, Executive Creative Director, Wunderman Thompson said: “Now more than ever India’s legendary legacy of winning against all odds can inspire us and lift our spirits. That was the idea to create an anthem that reminds us all – Darr Ke Aage Jeet Thi, Darr Ke  Aage Jeet Hai.”

     

     

  • The song conveys the importance of slowing down, exercising restraint and learning from this crisis

    Kotak releases song for the new normal

    By A Correspondent

     

     

    https://www.facebook.com/KotakBank/videos/2585108728422610/

     

    To help prepare Indians to lead a safer, more thoughtful and empathic life as the nationwide lockdown to contain the coronavirus pandemic is gradually lifted, Kotak Mahindra Bank announced the launch of the song – “Oh jazbati Bhaarat waasi, Mann ki Lagaam ko aaj tu kass le…Tere Charan Kamal Kaabu Mein Rakh Le”, a song that conveys the importance of slowing down, exercising restraint and learning from this crisis.

     

    The voiceover song on an animated video has been composed by noted music composer and producer, Ram Sampath, and written and sung by Swanand Kirkire. The video has been conceptualised by Cartwheel Creative Consultancy and the animation has been designed by Plankton Collective.

     

    Said Karthi Marshan, President and Chief Marketing Officer, Kotak Mahindra Group: “As we get ready to restart life in the new normal, our natural instinct is to resume from where we left off and revert to the way we lived our lives before the lockdown. That is likely to be very unsafe not just for us, but also our kith and kin, as well as the community at large. Through this charming and cheerful song, Kotak is sharing the message that all of us must get wiser from our learnings, and continue practicing social distancing and all the safety norms that kept us safe and alive during the lockdown. Our aim is to spread positivity and convey that while things are tough, by staying together, taking care of oneself and each other, we can overcome mankind’s biggest crisis.”