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Tag: SVG Media

  • SVG Media acquires Networkplay Media for over Rs 92 crore, turns India's largest adtech firm

    India’s all-new Adtech Superpower

     

    By Krithika Krishnamurthy

     

    Adtech company SVG Media has acquired Networkplay Media, the digital media unit of German firm Gruner + Jahr for Rs 92 crore(over $15 million), making SVG Media one of the largest independent mobile advertising networks by revenue in India.

     

    Manish Vij

    SVG has platforms that can work on mobile, web and banners and is on track to earn revenue of Rs 210 crore this fiscal, according to a company executive who did not wish to be named “After consolidating our position in India with this deal, we hope to become the largest digital advertising platform in Asia,” said Manish Vij, 36-year-old cofounder of SVG Media who claimed his company has a 7% market share in India.

     

    The digital advertising spend in India is estimated to touch Rs 3,575 crore by March 2015, according to Digital Advertising in India Report.

     

    The deal, SVG’s second since inception, will expand its outreach to over a 100 million users in India. As part of the deal, Haryana-based startup Seventynine, which was acquired by Gruner + Jahr in November 2012 will also move to SVG. Seventynine will add the video ad-serving capability to SVG’s portfolio.

     

    In 2012, SVG bought out another ad network DGM India from AIM Listed Asia Digital Holdings.

     

    And more consolidation in the space is on its way, said experts. “The Indian digital market is going through a boom phase, with all aspects of digital media showing strong growth from e-commerce right to messaging services,” said Neha Dharia, research analyst at Ovum, who was not able to validate the SVG’s claim of becoming the largest ad network in India.

     

    “As with any boom period, we will see the growth of a multitude of advertising networks (innovating and disrupting established ad tech companies), after which we can expect a wave of consolidation to occur about a year or two down the line.”

     

    Manish Vji

    Founded in 2007 by Harish Bahl and Manish Vij, the ad tech firm has access to markets in South East Asia, Australia, and Middle East. So far, SVG Media has raised $2 million from Accel Partners, Whatsapp’s Neeraj Arora and Silicon Valley-based VC firm, Xplorer Ventures.

     

    And Gruner + Jahr’s exit from the digital media business in India seems to be SVG’s gain.  “Those at the headquarters have decided to exit the digital media play to concentrate on other markets. SVG proved to be a good option,” said Alexandra Harrop, director of Business Development Asia at Gruner + Jahr.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • As per the latest comScore numbers, SVG Media (including all entities: Tyroo, Velocity, PrecisionMatch and DGM India) is the third largest display ad-network in India after Google and Tribal Fusion

    SVG Media boasts of 31.2 million unique visitors

    By A Correspondent

     

    SVG Media continues to retain its leadership position with the current reach of 31.2 million unique visitors. As per the latest comScore numbers, SVG  Media (including all entities: Tyroo, Velocity, PrecisionMatch and DGM India) is the third largest display ad-network in India after Google and Tribal Fusion and the largest Indian display ad-network that reaches out to 46% of the Internet audience over a 3 monthly average. comScore is the industry benchmark for measuring display ad-ecosystem and it does not track text links, e-mailers and other similar inventories which constitute a significant proportion of SVG Media’s portfolio apart from display.

     

    The average daily visitors and total page views for SVG Media stand at 3.8M and 856MM respectively. SVG Media not only has a significantly higher reach than that of other Indian ad-networks for February 2013 but also the highest 3 month average reach in the Indian Display ad ecosystem.

     

    SVG Media’s audience break-up includes 60 percent male and 40 percent female audiences on the internet. The 60:40 male to female ratio is in line with the overall internet user average. About 76 percent of SVG Media’s audience reach comes from the age bracket of 15-34 years, giving an advertiser the liberty to target a wider set of audience or to choose the most appropriate mix of Internet audience that they would like to tap.

     

    comScore Media Metrix monitors the online activities of individuals within a universe, defined as those aged 15+ who have accessed the internet from either a home or a work computer in the past 30 days. comScore does not monitor internet usage activities that are undertaken from an internet café or other public/shared computers.

     

  • SVG Media's leading display ad network business, Tyroo Audience, has been dissolved to make way for the data targeted display ad network, Velocity

    SVG Media launches Velocity

    By A Correspondent

     

    SVG Media (formerly known as Tyroo Media) has announced the launch of its data-backed display ad network, Velocity, in India and Asia Pacific. Velocity is pegged as the first data-backed display ad network in the region, offering targeted reach and relevant audience, and offers valuable audience segments at speed using world-class technology platforms.

     

    Velocity’s product portfolio includes offerings such as Audience Display, Video, Mobile, Rich Media, Social, Data Targeting and Speciality Display. Commenting on the launch, Manish Vij, Founder and CEO, SVG Media, said, “The online display advertising ecosystem is evolving and changing rapidly, and we at SVG Media believe in responding to changing market needs. Velocity has been created to bridge the gaps that exist in the online display advertising ecosystem. Velocity will utilize the benefits of programmatic buying using high-scale data and analytics to make display work as effectively as non-branded keyword search. ”

     

    Piyush Rathi, National Sales Director, Velocity, commented, “Data targeting is the only way forward for display advertising and we are thrilled to be the pioneers of targeted display advertising. Velocity has some 33 million unique users across multiple audience segments, and is capable of offering the right audience on digital display, including videos, irrespective of the placement and format through the use of audience data. All major display exchanges are integrated with Velocity on the display and mobile ad ecosystem, offering the opportunity to reach almost all internet users in India.”

     

    Data targeted display offered by Velocity is expected to improve CTRs by up to three times, reduce bounce rates by more than half and improve post-click engagement metrics by up to two times.