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Tag: Suzy Young

  • According to the latest Warc Global Marketing Index, headline GMI has been positive for the seventh consecutive month, and budgets are rising in the Americas and Asia Pacific.

    Marketing outlook healthy despite Europe budget dip

    By A Correspondent

     

    Marketers are continuing to report confidence in the state of the industry, according to the latest results from Warc’s Global Marketing Index (GMI).

     

    Globally, marketing budgets were increased in June (54.3) but there were regional variations on this index. Marketers in the Americas continue to be most optimistic on 56.3, followed by Asia Pacific on 55.5 – the region’s highest reading since this index began – but Europe slipped further to 48.3, representing a second month of decline.

     

     

    The GMI is a unique indicator of the state of the global marketing industry. Every month it tracks conditions among marketers within their organisation and region. A GMI reading of 50 indicates no change, and above 60 indicates rapid growth.

     

    The headline GMI measure – which takes into account marketers’ expectations for trading conditions, staffing levels and marketing budgets – registered a global value of 55.9 in June, consistent with May’s reading.

     

    Region by region, the headline GMI registered 58.6 for the Americas, 58.2 for Asia Pacific and 53.0 for Europe.

     

     

    The index of global trading conditions, the second component of headline GMI, continued to demonstrate confidence among the marketing community this month, registering a value of 58.1. Regional index values stand at 60.2 for the Americas, 59.9 for Asia Pacific and 56.1 for Europe.

     

    The index of staffing levels remains positive, at 57.1 globally. Regional index values stand at 59.2 for both the Americas and Asia Pacific and 54.7 for Europe.

     

    Suzy Young, Data and Journals Director at Warc, said, “Globally, marketing budgets continued to rise in June but this stems from solid growth in the Americas and Asia Pacific. European marketers are less confident and have reduced budgets for a second month.”

     

  • The outlook for global marketers continues to improve, according to the latest data from Warc's Global Marketing Index

    Marketing budgets, staffing see positive leap: Warc data

    By A Correspondent

     

    The outlook for global marketers continues to improve, according to the latest data from Warc’s Global Marketing Index. The headline GMI, a metric which combines trends observed in marketing budgets, trading conditions and staffing levels, registered a reading of 56.2 in February, it noted.

     

    According to the data, the index has recorded month-on-month improvement for three successive months. Marketers in Asia Pacific registered the strongest improvement in outlook, with the headline GMI rising from 53.8 last month to 56.2. The Americas continues to be the most positive region, with its headline GMI showing a strong reading of 59.5, up 1.5 points from January. The headline GMI for Europe also shows continued improvement, reaching 53.1 in February, albeit remaining slightly less optimistic than the other measured regions.

     

    The GMI provides a unique monthly indicator of the state of the global marketing industry, by tracking current conditions among marketers. A GMI reading of 50 indicates no change, and a reading of over 60 indicates rapid growth.

     

    The index for global trading conditions indicates rapid improvement for February and now stands at 59.4 (up 1.5 points from January). This is the index’s highest reading since April 2012. The outlook for trading conditions remains most positive in the Americas on 60.9, followed by Asia Pacific (59.7) and Europe (57.4).

     

    The index of global marketing budgets registered further growth in February (51.7). Marketers in the Asia Pacific region registered an increase for the first time in four months. The index rose by 2.2 points compared with last month to record a marginal net expansion on 50.3. Marketers in the Americas continue to display the greatest confidence (55.5). Marketing budgets continue to be cut across Europe, but the European index recorded a value of 48.8 in February, an increase of 2.6 points compared with January.

     

    The global index of staffing levels – the third component of headline GMI – registered further improvement in February (57.6). Staffing levels continue to rise in all global regions, with the Americas on 62.1, Asia Pacific on 58.5 and Europe on 53.2.

     

    Suzy Young, Data and Journals Director at Warc, commented, “The continued upward trajectory in headline GMI is encouraging. The outlook for global marketing budgets has improved since the start of the year with both the Americas and Asia Pacific recording positive growth.”