MxMIndia

Tag: Suveer Bajaj

  • To lead creative mandate as national Creative Director

    FoxyMoron appoints Dhruv Warrior

    By Our Staff

     

    Dhruv Warrior
    Dhruv Warrior

    FoxyMoron has appointed Dhruv Warrior as National Creative Director. In this role, he will be leading the creative mandate for the agency’s clientele. Dhruv will be reporting into Pratik Gupta and Suveer Bajaj, Co-Founders of Zoo Media and FoxyMoron.

    Said Gupta: “Dhruv exuberates creative energy and has the qualities of a leader that can create inspired and well-rounded teams. Our vision of being a global agency network aligns with his global & Indian exposure. He has an exceptional track record of delivering exceptional creative campaigns across markets and we are truly excited to have him on board.”

  • Prior to FoxyMoron, he was leading a portfolio of key accounts at Leo Burnett Orchard

    Foxy Moron appoints Karthik Hariharan to lead Bangalore office

    By A Correspondent

     

    FoxyMoron has roped in Karthik Hariharan to spearhead its South division based in Bengaluru. Prior to FoxyMoron, Hariharanwas leading a portfolio of key accounts at Leo Burnett Orchard for over two years.

     

    Commenting on the appointment, Suveer Bajaj, Co-founder, FoxyMoron said: “We are excited to welcome Karthik to head our business in the South. Having worked in leadership roles across various integrated business lines, Karthik’s skill and experience will be a perfect fit to the FoxyMoron repertoire. Karthik’s solid understanding on how brands are built will now translate beautifully on digital, specially complimenting the nature of our business.

     

     

  • With their strategic partnership to create a high-end content lab, it will provide brands the flexibility to pick and choose customizable, personalized video content solutions

    Foxy Moron partners Famous Studios to create digital content lab

    By A Correspondent

     

    FoxyMoron has collaborated with Famous Studios to create a new digital content lab.

     

    Suveer Bajaj

    Commenting on the collaboration, Suveer Bajaj, Co-founder, Foxy Moron said: “With our recent investments in the development of the content space, we feel that this partnership with India’s largest, oldest and most reputed studio will bring formidable change in the content arena. Famous’s technology and infrastructure coupled with FoxyMoron’s keen eye for creative and publishing will help give us a unique edge both for brands and publishers.”

     

    Anant Roongta

    Added Anant Roongta, Director, Famous Studios:“Content is the most crucial aspect of marketing today. After over 70 years in the industry, we’ve seen a lot of growth and are always looking for new ways to evolve.  We are proud to take this leap ahead, with which we aim to give content a completely unique outlook and we are thrilled take our studio to the next level with FoxyMoron’s creative approach to achieve great new heights.

     

     

  • The account was won following a multi-agency pitch

    Coty awards digital mandate to FoxyMoron

    By A Correspondent

     

    Coty has awarded the digital mandates of Wella, OPI and Sally Hansen in India to FoxyMoron. The account was won following a multi-agency pitch.

     

    The mandate focuses on building and developing the digital presence of all three brands by highlighting their product offerings and creating a distinct brand personality. The agency will be involved in the strategy, content creation and design across all social media platforms. The main objective will be to build affinity via brand advocacy on digital.

     

    Discussing this alliance, PK Hariharan, General Manager – India Consumer and Professional Beauty, Coty said: “We are pleased to have FoxyMoron as our digital partners. In today’s competitive landscape it’s important we use multiple tools to reach our consumer and digital is a great canvas to showcase just how much the brand has to offer. I am confident that our partnership with FoxyMoron will help us create more resonance with our customers and bring forward the true spirit of our brand. Our digital strategy is aimed to maximise visibility and create high impact across the country, to increase our reach and maintain our focus on building affinity.”

     

    Added Suveer Bajaj, Foxy Moron co-founder: “With years of experience in the categories of beauty, personal care and make up, FoxyMoron has gladly taken on the responsibility of introducing Coty, a global leader in beauty to the already saturated Indian markets. The brands are chic and edgy and wish to flirt with the young, fun and urban youth of our country. The agency’s approach has always resulted in strong communication that embodies the ethos of each brand. We are excited to on-board this international giant that celebrates and liberates the diversity of each one’s beauty and are confident that we can, with our immense creative richness, help Coty see a path filled with beauty and transformation.”

     

     

  • The Bangalore office will offer a robust suite of digital marketing services to meet the needs of this evolving market

    FoxyMoron flags off its Bengaluru office

    By A Correspondent

     

    Digital marketing agency- FoxyMoron has opened up a new office in Bangalore. With its strong presence in Mumbai and Gurgaon, FoxyMoron is putting up a good growth and has now flagged off a new branch in the IT hub of India. The Bangalore office will offer a robust suite of digital marketing services to meet the needs of this evolving market.

     

    Founded in 2008, FoxyMoron set-up its first office in Mumbai and extended its footprints to Gurgaon in 2013. With a talent pool of over 250 people across both the offices, the agency has created many award winning digital campaigns including Garnier Men’s Power Light a Village, Maybelline New York India’s Baby Lips, Femina’s Made By You Issue, Castrol Activ’s Cling On To The Cup to name a few.

     

    Suveer Bajaj, Co-founder & Director, Media Operations said, “With a thriving industry scenario as well as advancing media and technology in Bangalore, it was a logical step for us to open an office here. We have been serving a couple of Bangalore based clients out of our Mumbai office and felt that the city can open up many more doors for us. With a gamut of exciting opportunities that Bangalore offers, we’re looking forward to expanding our client base here and at the same time building our own capabilities. We’ve also started putting together a robust team in place and have set the ball rolling.”

     

    SAB Miller is one of the key Bangalore based accounts that has been with FoxyMoron for about 4 years now and is being handled by the Mumbai office. The agency also caters to an esteemed set of clients including Asian Paints India, the L’Oreal India Group (L’Oreal Professionnel, Maybelline New York, Garnier, L’Oreal Paris, Kerastase, Vichy), Castrol India, Zee Cinema, &TV, Micromax Yu, Red FM, Jim Beam India, World Wide Media Group (Includes Femina, BBC Good Homes and BBC Knowledge) among many others.

     

  • Leading digital marketing, ideas and media solutions agency FoxyMoron has extended its service offerings by launching its own PR vertical

    FoxyMoron unveils in-house PR vertical

    By A Correspondent

     

    Leading independent digital marketing, ideas and media solutions agency FoxyMoron has extended its service offerings by launching its own PR vertical. With an objective to provide integrated media and marketing solutions for brands, FoxyMoron will also offer PR solutions along with other service offerings including social media marketing, web design and development, search engine optimization, media buying and planning and audio visual content creation to name a few.

     

    Suveer Bajaj, Co-founder, FoxyMoron and the Account Director of the Public Relations division said, “Over the last six years, FoxyMoron has conceptualized some unique communication strategies. It was only a matter of time that we integrated all our service offerings to provide brands with an additional opportunity to communicate through the same platform using different mediums.”

     

    According to an official release issued by the agency, the new PR vertical will provide 360-degree integrated service solutions that includes both online and offline PR. The vertical has been in the set-up phase over the last few months and is now running as fully functional unit.

     

    The division is currently catering to clients like Stratum Consulting, a business HR advisory firm and a national level entrepreneurship challenge called ‘Power to Empower 2013’ by the National Skills Development Corporation and India @75 and managed by innovation accelerator, Ennovent to name a few.