MxMIndia

Tag: Suvajyoti Ghosh

  • Launches a digital campaign to raise awareness on preventing cholesterol

    Brandmovers partners with Ricela oil

    By Our Staff

    Brandmovers India, the creative digital engagement partner for Ricela by AP Organics, has launched a digital campaign – Ab Dil Ko Do Health ka Top-Up. The campaign went live as a film across social media platforms.

    Said Dr AR Sharma, Chairman of Ricela Group of Companies: “Our organization is committed to quality, excellence, and innovation. Today, we are the world’s largest producer of refined rice bran oil, and owing to numerous stabilization procedures, it has been possible to derive an array of health-promoting value-added products from rice bran itself, and this digital campaign is a step towards that direction. We are thrilled to have collaborated with Brandmovers India for the crucial launch. Their team has not only done a splendid job in helping us translate our vision for a healthier India, but also ensured that we gain strong footing in the digital landscape. We are very excited about growing this brand together and partnering with Brandmovers for our digital transformation.”

    Added Suvajyoti Ghosh, Managing Director and Chief Creative Officer, Brandmovers India: “We are glad to partner with AP Organics to create awareness in consumers on the importance of preventing cholesterol and living a healthy life. Employing the power of social and digital media, we hope that this message helps Indians all over.”

     

     

  • The brand’s latest digital film shows the young and restless festive spirit of the youth

    Spykar’s latest digital film targets young millennials

    By A Correspondent

     

    As Durga Puja draws closer, Spykar India has announced its brand campaign named #FASTMEETSFESTIVE specially targeting the millennials of Kolkata.

     

    The montage film brings together Suyasha Sengupta, a singer and musician, Chitrangada Chakraborty an actor & photographer, Sambit Chatterjee a drummer and musician, and Ayushman Mitra, an artist and entrepreneur doing what they do best in their own spheres.

     

    Sharing his views on the film, Sanjay Vakharia, COO, Spykar, said: “We see our brand as truly young and restless which is why we wanted to associate with these four young influencers and make them our brand ambassadors. They are not only talented but also fierce, edgy, fun and of course constantly restless and hungry to create something unique with their vision. Our clothes symbolise the same spirit and they look great in them!”

     

    Added Suvajyoti Ghosh, Co-Founder and Managing Director at Brandmovers India: “Spykar is an exuberant and youthful brand and we wanted to create a film for the festive season that would stand out. These four faces are unique and fresh and doing really well for themselves – we tried to capture them in their real habitats and bring out the essence of the young and restless brand”