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Tag: Sushruta Samanta

  • Launches 'Zee Sine', a dedicated Bollywood movie channel

    Zee Entertainment enters Philippines

    By A Correspondent

     

    After unveiling two Bollywood channels in the APAC region, namely Zee Bioskop in Indonesia and Zee Nung in Thailand, Zee Entertainment Enterprises Limited (ZEEL) has announced foray into Philippines with its third movie channel.

     

    Amit Goenka

    Amit Goenka, CEO – International Broadcast Business, ZEEL said, “ZEE has been the cultural ambassador for Bollywood and Indian content in overseas markets. In line with our Vision 2020 goals, we have chalked out an aggressive international expansion plan, with APAC being one of the key regions. We already have 5 dedicated localized channels in APAC, comprising of GEC and movie genres, and our entry into Philippines will only further strengthen our presence. With the Pay-TV industry projected to grow at an average of 13% Y-o-Y in the next 5 years, we see huge potential in this market.”

     

    Zee Sine – Bollywood Na Tayo (‘Sine’ means ‘Cinema’ and ‘Bollywood Na Tayo’ means ‘Let’s Go Bollywood’ in Tagalog) is a 24/7 Bollywood movie channel customized and packaged for the local audience. The channel features Blockbuster movies from ZEEL.

     

    Sushruta Samanta

    Speaking on the launch of Zee Sine, Sushruta Samanta, Business Head – Asia Pacific, ZEEL said, “Both India and Philippines display strong affinity for music and dance. Our research shows that Indian Bollywood Films are relatable as the stories hit close to home, reflecting similar emotions and values shown in Filipino movies. While other content from around the world has entered Philippines already, we plan to bring a fresh and unique perspective by launching Zee Sine in Philippines. We felt it is the right time for us to enter this market and showcase our heart-warming and larger-than-life Bollywood movies to the Filipino audience.”

     

    “Maria Liza Ginting, who currently heads our Indonesia market, will also be heading the Philippines operations along with the local team in Manila,” Sushruta further added.

     

    Maria Liza

    Sharing more details on the channel, Maria Liza Young - Ginting, Country Head, Indonesia & Philippines said, “Zee Sine will take you to a new world of entertainment with high-voltage Bollywood dramas, love triangles, comedies and song and dance. To reach out to the local audience, we have hand-picked movies from the library,dubbed in Tagalog, re-christened movie titles and character names in English while promos and special movie properties are being locally created. The channel is being distributed through one of the leading cable distributorsin the country, Cable Boss, and will soon be available on more platforms in the market.”

     

  • The channel is currently available on 5 platforms in Indonesia viz. ICTA, K Vision, Orange TV, First Media and Dili Timor Leste ETO Telko

    Zee Hiburan celebrates first anniversary in Indonesia

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) announced that Zee Hiburan, its GEC in Indonesia, has successfully completed one year in existence. The channel caters to mainstream Indonesian audiences with a mix of popular Indian serials, Bollywood movies, Bollywood shows and cookery programmes, dubbed and subtitled in Bahasa Indonesia.

     

    Sushruta Samanta

    Speaking on the channel’s first anniversary, Sushruta Samanta, Business Head, Asia Pacific said, “The success of Zee Hiburan has been simply stupendous. The whole-hearted acceptance of Indian content in Indonesia, has helped the channel reach over 1.4 million pay TV viewers within a year of its launch. We look forward to build on this success and achieve greater heights in the future. As a part of its one-year celebrations, Zee Hiburan will add popular drama series, ‘Punar Vivah’ as well as kids’ content to its existing offerings.”

     

    Zee Hiburan meaning Zee Entertainment in English, was launched last March in Indonesia as a GEC with popular Indian series such as Sapne Suhane Ladakpan Ke,Kumkum Bhagya, Qubool Hai, Jab Love Hua, Rab Se Sona Ishq, Alladin, Ramayan, Khana Khazana and Fear Files. In September 2015, the channel added the popular comedy show Bhabiji Ghar Par Hai, and the hugely popular period dramas, Jodha Akbar and Razia Sultan.

     

    The channel is currently available on 5 platforms in Indonesia viz. ICTA, K Vision, Orange TV, First Media and Dili Timor Leste ETO Telko.

     

  • A Media Sales House for the APAC region

    Zee unveils media sales arm ATL Media APAC

    By A Correspondent

     

    The APAC region of Zee Entertainment Enterprises Limited (ZEEL) announced the launch of ‘ATL Media APAC’, a new division that will represent varied Indian and South Asian Media businesses in the region for advertising sales. ‘ATL Media APAC’ will work with both mainstream and retail clients targeting the South Asian population in the key markets across the region. A similar model is currently operational in the MENAP region where ZEE has tied up with several channels including Geo TV, Imagine Movies, Cartoon Network apart from its own portfolio of ZEE channels.

     

    Amit Goenka

    Commenting on this new division, Amit Goenka, CEO, International Broadcast Business, ZEEL said, “Our APAC business is on a fast track and ATL Media APAC will help us to consolidate and add new clients into the segment. We believe this initiative will be beneficial in helping us grow the overall Ad Sales pie for the South Asia channels.”

     

     

    Sushruta Samanta

    Revealing further details on ATL Media APAC, Sushruta Samanta, Business Head – APAC said, “The new unit will be led by Ms Deepali Gupta, Revenue Head, ATL Media APAC, who has more than 13 years of experience in advertising sales across media in India and APAC markets. I strongly believe that Deepali, whose new role is effective immediately, is the ideal candidate to lead this new division”.

     

    ZEE’s APAC’s region currently distributes eleven South Asian channels in the region targeting the diaspora population, apart from five localized channels for the local mainstream viewers. ZEE has an existing sales network across key APAC markets including Singapore, Bangkok, Kuala Lumpur, Sydney & Jakarta.

     

    Deepali Gupta

    Deepali Gupta, who is based out of ZEE’s Singapore office added, “The decision to launch this new division stems from the need to address the growing market fragmentation in the ethnic media space. The new service is a one stop shop for all media solutions which will help clients achieve significant results for their marketing campaigns and at best prices. We have already initiated discussions with other leading networks across media to represent them.”

     

    ATL Media APAC will represent media businesses including TV, Radio, Print and Digital in the region.

     

  • General Entertainment channel localized for the Indonesian audience

    Zee Entertainment launches Zee Hiburan in Indonesia

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) announced the launch of Zee Hiburan in Indonesia. ‘Zee Hiburan’, which means ‘Zee Entertainment’ in English, is a GEC that features popular Indian serials localized for the mainstream Indonesian audience.

     

    Speaking on the launch of Zee Hiburan, Sushruta Samanta, Business Head – Asia Pacific, Zee Entertainment Enterprises Ltd. (ZEEL) said, “Zee Hiburan in Indonesia is our 3rd launch in the APAC region in the last 14 months, following Zee Bioskop and Zee Nung. Zee Hiburan will consolidate our position and market share in Indonesia, which is one of the fastest growing Pay-TV markets in the region. Our initial interaction with the distributors was very encouraging, which propelled us to launch a GEC Channel within a year of launching our Bollywood channel, Zee Bioskop in the market. Indian content has created a huge wave in the local FTA space and with Zee Hiburan, we believe that we will be able to take it to the next level.”

     

    Sushruta Samanta

    Sharing more details on the channel, Mariaa Gint Lizing, Country Head, Zee Entertainment Enterprises Ltd. (ZEEL) said, “With Indian stories narrated like never before, Zee Hiburan promises to engage the viewers with shows that travel from the eras of the kings and queens to the modern world. The channel is positioned as ‘Color Your Life’ showcasing every emotion in the most colorful fashion. Inspired from paper puppets & paper quilling art forms, the channel packaging is artistically designed to merge the Indonesian & Indian cultures.”

     

    The channel will showcase popular ZEE shows and dramas like Ramayan, Jhansi ki Rani, Jodha Akbar, Kumkum Bhagya, Pavitra Rishta, Kasam Se, Sapne Suhane Ladakpan, Jab Love Hua, Fear Files and many more.

     

    Zee Hiburan – Warnai Hidup Anda (Zee Entertainment – Color your life) is currently available as a pay channel on ICTA – Indonesia Cable TV Association and K Vision (DTH platform) and will soon be available on more platforms in the market. After the successful launch of Zee Bioskop in Indonesia last year, Zee Hiburan is geared up to woo the local Indonesian audience with popular Indian daily soaps.

     

  • YuppTV now delivers 200+ Indian TV Channels worldwide in 12 Indian languages, as Live TV, and 10 days of Catch-up TV

    YuppTV takes Zee TV to Singapore

    By A Correspondent

     

    YuppTV has launched ‘Zee TV’ for the Singapore region.  With this move, YuppTV now delivers 200+ Indian TV Channels worldwide in 12 Indian languages, as Live TV, and 10 days of Catch-up TV along with unlimited movies from various production houses. The languages in the Singapore region include Hindi, Bengali, Punjabi, Marathi, Telugu, Malayalam, Tamil, Gujarati and Kannada.

     

    “Meeting the high demand for Indian television in Singapore, we are pleased to take Zee TV, one of India’s most popular channels to multitudes of TV viewers in the Singapore region. We are confident that the Indian diaspora in Singapore will be delighted to watch their favourite shows on Zee TV in the comfort of their home,” said Mr. Uday Reddy, CEO of YuppTV.

     

    Sushruta Samanta, Zee TV’s Business Head – Asia Pacific, International Business  said, “With an aim to offer the finest entertainment to viewers in Singapore, we are excited to extend our partnership with YuppTV to offer Zee TV to subscribers in Singapore. We trust that viewers of South Asian content will enjoy the channels’ wide variety of offerings, created for different viewing segments.”