MxMIndia

Tag: Sushanto Biswas

  • The account will be managed and supervised from the MediaCom Gurgaon office

    Goibibo assigns media mandate to MediaCom

    By A Correspondent

     

    MediaCom has bagged the media mandate for the Goibibo.com account. Goibibo has assigned MediaCom the integrated media planning and buying duties for the company.

     

    Commenting on the win, Saujanya Srivastava, Group Chief Marketing Officer, Go-MMT Group said:“ We have a long standing association with MediaCom. The team has helped us deliver successful marketing campaigns for MakeMyTrip in the past, including the recent one on MakeMyTrip Assured Hotels proposition. Post the merger with the Ibibo Group, we have high impact marketing plans to pursue. MediaCom worked with us on the first Goibibo marketing campaign post-merger, featuring DeepikaPadukone as the brand ambassador. The campaign has been received well and we are confident of an equally positive impact on the business as well. ”

     

    Debraj Tripathy

    Speaking about the win, Debraj Tripathy, Managing Director, MediaCom South Asia, added: “Winning the Goibibo mandate is testament to the wonderful partnership MediaCom has enjoyed with Makemytrip over the last six years. We’ve always put client delight and systems thinking at the heart of our recommendations and this win just proves the effectiveness of this approach. Welcome aboard Goibibo!”

     

    Commenting on the same, Sushanto Biswas, General Manager, MediaCom, said: “We are delighted to win the mandate for Goibibo. Travel and hospitality is a super exciting industry and is only poised to grow in the future. We’re looking forward to delivering better media value to the Goibibobrand“

     

    The account will be managed and supervised from the MediaCom Gurgaon office.

     

  • Mindshare India strengthens Delhi operations, welcomes Sushanto Biswas as partner – client leadership.

    Sushanto Biswas to lead Ford team at Mindshare

    By A Correspondent

    Mindshare, the flagship media agency of GroupM has recently appointed Mr Sushanto Biswas as Partner – Client Leadership. Based out of Delhi, Mr Biswas will be heading the Ford team at Mindshare India.

    Joining Mindshare from MPG, Mr Biswas has 13 years of rich experience in the media industry working with some of the top agencies. During this time, he has worked across a gamut of clients including HP, British Airways, Maruti, LVMH, Videocon, MTS and Reckitt Benkiser. He has also worked on the client side at LG and with Universal McCann on Gillette, Goodyear, Panasonic, MasterCard, GM and Microsoft.

    Commenting on his appointment, Mr Biswas said, “It is very exciting and at the same time very challenging to be part of the fastest growing agency in India. Auto as a category has always been a passion and I have had experience of the category, having worked on General Motors and Maruti previously. Ford has ambitious plans for the country over the next few years and I see this as a great challenge to craft media solutions in a hyper-competitive market place.”

    Welcoming Mr Biswas, Mr R Gowthaman, Leader, Mindshare South Asia, said, “Sushanto’s wealth of client and business experience makes him a vital asset to the Mindshare team. His in-depth understanding of behaviour and trends in the media industry will add incredible value to our clients.”