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Tag: Sushant Jena

  • To commemorate June 3 as World Bicycle Day

    Ogilvy Digital campaigns for TI Cycles

    By Our Staff

     

    Ogilvy South has created a campaign for TI Cycles to commemorate June 3 as World Bicycle Day with the tagline #WeWillRideAgain. The film is designed to inspire people and to remind people of the joys of cycling.

     

    The film is made entirely by using photographs that capture the state of bicycles today. Bicycles that have been parked all around our homes- in bedrooms, living rooms, terraces and basements, waiting for the day that they will be used again.

     

    Said Sushant Jena, Senior Vice President, TI Cycles of India: “Today, all of us are facing really difficult times. We want to move out of homes but keeping everyone’s safety in mind, we aren’t. On World Bicycle Day, TI Cycles wanted to celebrate with everyone. Keeping this safety in mind we are reaching out with a message of hope, longing and something we all are looking forward to – go out and ride again. We are hopeful that the situation gets back to normal soon and while waiting for safer days to ride, we want to celebrate the spirit of good rides and good times.”

     

    Added George Kovoor, Digital Lead, Ogilvy South: “Our spirits are much like a cycle in the garage today, dampened, rusted. But like the sun rises every morning after the darkest nights , these tough times too shall pass. We wanted to draw this parallel to reinforce the message of positivity and hope that our brand is all about. This is a simple film about a simple thought- good things, like cycling, will come to us again!”

     

  • Launches its new campaign – ‘Boys are Back’

    Ogilvy India – South films for Hercules bicycles

    By Our Staff

    Ogilvy India-South has launched a campaign for Hercules. ‘Boys are Back’ is the new campaign created for Hercules bicycles.  The film shows a city in the wake of the return of the young mischief-makers.

    Said Nikhil Narayanan, Creative Director, Ogilvy India – South:  “We conceptualised this film by summoning the ‘inner boy’ in all of us and tweaking it to make it relatable to today’s generation. The task was fun and it will be evident in the film. Because let’s face it, given a choice, every one of us would love to relive our mischievous childhood adventures. And that’s what Hercules is all about.”

    Added Sushant Jena, Senior VP, TI Cycles of India: “Brand Hercules stands for challenging norms, taking up new adventures and living life to the fullest. Over the past few years, we have advocated that our customers “Ride the Storm” be it any difficulties and challenges the world throws at them or the fact that they are “Made for More”. The past year has been challenging for everyone, especially the youngsters who have been forced to stay inside and adapt to the new normal. “Boys are Back” is an ode to summers and riding their cycles, reminding them they have what it takes since the beginning. That, there has never been room for doubts in their capabilities.

     

     

  • The campaign portrays today’s teenager as someone who is empathetic, feels the need to build a better society and form deeper relationships

    Dentsu Webchutney executes #MadeForMore ad campaign for Hercules Cycles

    By A Correspondent

     

    Bicycle brand Hercules has teamed up with Dentsu Webchutney to unveil its latest ad campaign #MadeForMore.

     

    Commenting on the film, GD Prasad, Associate Vice President, Dentsu Webchutney said: “Re-positioning a brand that caters to the Gen Z audience can be rather tricky. Our team spent weeks conducting their research and testing multiple versions of the script to see which would work best for the India of tomorrow. At the end, we believe we’ve created a film that doesn’t just appeal to them visually, but also captures their pulse and personality.”

     

    Added Sushant Jena, Head – Design and Marketing, TI Cycles: “2019 is a very exciting year for us. As market leaders, our objective is to keep surprising our consumers with the next big thing. We’ve put in a lot of effort into creating our most aggressive range of Hercules bicycles yet, and we needed a bold commercial that does our cycles justice. For us at TI Cycles, #MadeForMore isn’t just a brand proposition, we treat it more as a brand truth that enables us stay ahead of the game.”