MxMIndia

Tag: Suryan FM

  • DSM’s Nu-Shakti feeds 5,000 Chennaites with Iron and Vitamins fortified lemon rice

    Nu-Shakti partners Lodestar UM&  Suryan FM to highlight iron deficiency problems

    By A Correspondent

     

    On the occasion of Iron Deficiency Day, Nu-Shakti launched a day-long campaign in Chennai, in partnership with Lodestar UM and Suryan FM.

     

    As part of the campaign, radio talk shows were held with doctors and nutritionists, educating and empowering listeners to take charge of their health, and guiding them on how to make their daily food rich in micronutrients including iron through a balanced diet. Additionally, 5,000 people across Chennai were served lemon rice fortified with Nu-Shakti Powermix for Rice.

     

    Said Alok Kohli, Business Director, DSM India: “As per the National Family Health Survey data, during the period 1998–2016, over 50 per cent of women aged 15–49 years had iron deficiency anemia. Nu-Shakti is committed to building a sustainable food system for the Indian population by enabling easier access and convenience to nutritious food intake. The Iron Deficiency Day communications campaign is aimed at tackling India’s rising major health issues triggered by malnutrition and imbalanced dietary habits, especially anaemia.”

     

    Added Anindya Ray, Senior Vice President, Lodestar UM: “This is a completely new category of nutrition fortifiers added with staples like rice, atta and dal and hence we have a huge challenge in getting across to the target audience in making them comprehend not only the product but its usage. It is not enough to showcase the product, but extremely important to drive on ground usage in terms of proof. Our team devised this unique experiential activity by aptly leveraging the World Iron Deficiency Day – November 26, 2019, which immediately places the product in its right context. Radio led activation helped us to deliver the product on ground which is far beyond only vanilla advertising and yes there is measurability to it also with 5000 women being reached out with this unique activation”.

     

     

  • Although the turnout at the India Radio Forum was dismal, the awards in the evening saw some fanfare with Radio Mirchi bagging the maximum number of metals

    Mirchi maxes IRF awards, Red FM is best station

    By A Correspondent

     

    The much awaited Excellence in Radio Awards (ERA) was held in Mumbai on May 22. Although the turnout at the IRF (India Radio Forum) 2012 was dismal, the awards concluded with fanfare. A total of 40 awards were given out this year and three new categories were introduced – Best Radio Programme (Marathi); RJ of the Year (Marathi); and Best Radio Promo – Inhouse (Marathi).  The award winning radio stations at ERA this year include – Radio Mirchi, Red FM, Big FM, Radio City, Radio Mango, Club FM, MY FM, Suryan FM and Fever FM.

     

    Digital Radio Broadcasting Ltd or Red FM won 7 Awards including the awards for the ‘Best Radio Station’ and ‘Best Breakfast Programme/ Show (Hindi)’ to name a few. Suryan FM won one Award for ‘Best Radio Promo (In house) Tamil’.

     

    Reliance Broadcast Network Limited or Big FM also won 7 awards, including the award for the ‘Best Programme Broadcast after 11am (Hindi)’ and ‘Best Programme Broadcast After 11am (Tamil)’. Big Magic Pvt Limited won an award for ‘Best Use of Music / Song / Jingle by an Advertiser in a Radio Spot’.

     

    Radio Mirchi won a total of 12 awards, making it the most awarded radio station at the Excellence in Radio Awards 2012.

     

    Speaking to MxMIndia, Mr GG Jayanta, National Marketing Head, Radio Mirchi said: “Winning 12 awards is in itself a matter of pride, innovation always wins and good work will always be recognized. These awards will most certainly encourage us to deliver better work as it is a great motivational tool for us.”

     

    Mr Rajat Uppal, General Manager- Marketing stated: “We saw good participation from the industry, we are glad to have won the Best Radio Station, The RJ of the Year, the Best Breakfast show and others. It shows the kind of work we do is high on quality and high on innovation as well. We won the awards that matter the most to us and our aim will be to continue delivering quality work for listeners and advertisers.”

     

    Music Broadcast Pvt Ltd or Radio City won a total of 3 Awards, Radio Mango also won 3 awards, Club FM won 2 awards, Fever FM and MY FM won one award each.

     

    Mr Praveen Scheruchari, Senior Creative Manager, Radio Mango said: “For a regional station like us, winning these awards and that too at a national level is a huge achievement as well as a great opportunity for us. These awards will encourage us to deliver better work for our clients and listeners.”

     

    The awards for the ‘Most Effective Use of Radio in an Activation Campaign’ and ‘Most Outstanding Use of Radio in An Ad Campaign’ were the winners from ‘The Radio Pitch Challenge’.

     

  • During the CEO Roundtable Session B Surendar – Senior V P & National Sales head, Red FM, will be sharing his views on the coming years of radio industry in India

    Suryan FM & Red FM sponsor radio forum

    Nisha Narayanan

    By A Correspondent

     

    Suryan FM and Superhits 93.5 RED FM have partnered the India Radio Forum (IRF) 2012 as Premium Presenting Sponsors.

     

    Radio over the years has emerged as a strong medium and a credible platform creating a significant place for itself amongst the more dominant and traditional forms of media communications. The Radio Industry is growing steadily and this association with IRF 2012 is a way of showing Suryan FM and RED FM’s commitment to the industry.

     

    Speaking on the association, Nisha Narayanan, Senior VP Projects and Programming, RED FM said: “We as a leading network in the country are proud to be associated with a prestigious event like the India Radio Forum. It is always nice to see the enthusiasm and passion that our radio fraternity has for the medium and IRF is one of the platforms where all of us meet year on year and share the work and see the best work getting rewarded, looking forward.”

     

    During the CEO Roundtable Session ‘Let’s get the bigger picture’ Mr. B Surendar – Senior V P & National Sales head, Red FM, will be sharing his views on the coming years of radio industry in India, the growth prospects and the major happening which will make the business more lucrative and absorbing, and the most awaited 3rd phase of licensing in Radio.

     

    Red FM, India’s Largest Radio Network, with 50 stations across India (including the Suryan Stations) was first launched in Mumbai in 2002 followed by Delhi and & Kolkata in 2003. Red FM has always believed in philosophy and attitude of “Bajaate Raho!” along with a music strategy of playing only Super Hit music, based on the internationally successful CHR (Contemporary Hit Radio) format.