MxMIndia

Tag: Surjo Dutt

  • At Dentsu Creative Webchutney

    Dentsu Creative promotes Surjo Dutt to CCO

    Surjo Dutt
    Surjo Dutt

    Dentsu Creative India has promoted Surjo Dutt to the position of Chief Creative Officer (CCO) at Dentsu Creative Webchutney.

    In his new role, Dutt will spearhead the creative vision of the agency, ensuring the delivery of innovative and integrated solutions that foster business growth for clients. Additionally, he will mentor and guide the creative teams, cultivating a culture of collaboration, experimentation, and excellence. Dutt will continue to report to Amit Wadhwa, Chief Executive Officer (CEO) of Dentsu Creative India.

    Amit Wadhwa
    Amit Wadhwa

    Said Amit Wadhwa: “We have reimagined our creative business to align with the evolving needs of our clients. Dentsu Creative India now encompasses three portfolio brands: Dentsu Creative Webchutney, Dentsu Creative Isobar, and Dentsu Creative PR. Dentsu Creative Webchutney delivers creative solutions across both traditional and digital media. Meanwhile, Dentsu Creative Isobar focuses on enhancing digital experiences, and Dentsu Creative PR handles public relations. The common thread that binds them is the ‘X factor’ – the extra edge, value, and impact that Dentsu Creative brings to its solutions. This is what makes us the preferred partner for our clients in an ever-evolving and competitive market.”

  • To spearhead creative excellence

    Dentsu Creative appoints Surjo Dutt as the CCO for W&S regions

    By Our Staff

     

    Dentsu Creative India has appointed Surjo Dutt as Chief Creative Officer (CCO) for the West & South regions.

     

    As per the mandate, Dutt will spearhead creative excellence at Dentsu Creative India, leading the charge in aligning with the agency’s global vision.

     

    Commenting on the appointment, Amit Wadhwa said: “I am delighted to welcome Surjo as our creative partner on this exciting journey at Dentsu Creative India. Having previously worked alongside Surjo, I am well aware of his incredible talent for building powerful brands – a quality he has consistently demonstrated across every project he has been involved in. His seamless grasp of strategic contributions and deep understanding of the contemporary media landscape make him the ideal candidate to embody our philosophy of ‘Modern Creativity’. I firmly believe that together we will produce work that will leave a lasting mark in the industry.”

     

  • A hybrid agency for new era of marketing

    FCB India announces restructuring

    By Our Staff

     

    FCB Group in India had recently announced the restructuring of its creative agencies and a new three-agency structure – FCB Ulka, FCB Interface and FCB India. FCB India, the newest agency in the fold, led by Swati Bhattacharya as the Creative Chairperson. It has now announced its newly elevated C-Suite leadership team.

     

    FCB India will be led by Debarpita Banerjee as Chief Executive Officer, Surjo Dutt as Chief Creative Officer and John Thangaraj as Chief Strategy Officer. In their previous roles, Banerjee, Dutt and Thangaraj were President – North & East, National Creative Director and National Planning Director, respectively.

     

    Swati Bhattacharya
    Swati Bhattacharya

    Speaking on the occasion, Swati Bhattacharya, Creative Chairperson, FCB India, said: “When Debbie, Surjo, and John enter the room to solve a problem… you know it will be done. Very rarely do you see such chemistry and energy in the boardroom. They can afford to be terribly honest with each other, and that directly makes the idea shiny and the brand shinier!”

     

    Rohit Ohri
    Rohit Ohri

    Added Rohit Ohri, Chairman & CEO, FCB Group India: “Hybrid thinking truly begins with hybrid talent. Debbie, Surjo and John’s diverse experience across content marketing, media strategy and digital storytelling, respectively, uniquely positions them to deliver to the challenges of building and growing brands in today’s complex, ever-changing marketplace”.

     

  • Conceptualised by FCB Ulka, the campaign talks of flavours and infusion with RoohAfza

    RoohAfza Fusion & Milkshake release new campaign

    By A Correspondent

     

    Hamdard Laboratories, which forayed in the Ready-to-Drink segment with RoohAfza Fusion and RoohAfza Milk Shake products, has released digital campaigns celebrating the ‘Double Dose’ of these flavour combinations. The campaigns crafted and conceptualised by FCB Ulka will be launched on digital media with the messaging – Freshness and Taste Ka Double Dose.

     

    Said Mansoor Ali, Chief Sales & Marketing Officer, Hamdard Laboratories India: “We’ve always wanted to build bridges with the younger generation and offer them with products that would refresh their taste buds with a hint of nostalgia. The double dose signifies the unique punch of fruits with Roohafza in Roohafza Fusion, and milk with Roohafza in the Milkshake. Our aim has always been to innovate and treat our discerning consumers with our exciting, unique flavours. The launches and campaigns symbolise the entire family of RoohAfza as the ‘refreshingly local’ Indian brand that everyone relishes. ”

     

    Added Surjo Dutt, National Creative Director of FCB Ulka: “Young people are irrepressible. They are endearing in their ability to break decorum and get away with it in broad daylight. And that’s what makes them so refreshing! We wanted to transplant the same refreshing and irrepressible quality to RoohAfza Fusion.”

     

     

  • Latest technology allows 16 hours of comfortable wear of contact lenses

    Bausch+Lomb Ultra targets users via digital campaign

    By A Correspondent

     

    Bausch and Lomb launched a new digital campaign for its product – Bausch + Lomb Ultra, which provides 16 hours of comfortable wear. The campaign includes a series of six digital ads – three renditions each of 15 seconds and six seconds.

     

    Speaking about the campaign, Sanjay Bhutani, Managing Director, Bausch and Lomb India said: “We at Bausch+Lomb have been thriving to make products that are consumer friendly, since decades. As times have changed and things are becoming digital, a chunk of the population is exposed to some or the other form of Digital screen. As a matter of fact, a spectacle wearing millennial typically spends 10-12 hours a day on multiple screens. This tends to dry out the eyes and thus making contact lens usage uncomfortable. To overcome this, we have launched Ultra-16 hour comfort lenses which could be worn up to 16 hours without any discomfort.”

     

    The ads have been conceptualised, developed and shot by FCB-Ulka. Said Surjo Dutt , National Creative Director, FCB-Ulka: “In a category as silent as contact lenses, these quirky films will stand out not just for their visual appeal but also for being so relevant and with-the-times.”

     

     

  • Instead of a regular retainer model, the services are offered in a menu format, with each service having a card rate

    Pick and choose service as FCB Ulka sets up Bushfire for startups

    By A Correspondent

     

    Team Bushfire- (L-R) Pradeep Saini, Garima Chandelkar, Disha Bhattacharya, Romit Nair, Noor Mohd. Sana, Surjo Dutt and Rohit Ohri.

    Leading agency network FCB Ulkahas announced the launch of a highly-hybridized service Bushfire, billed as a one-stop shop for start-ups.

     

    The premise: With the emergence of start-ups, there cropped up the need of a specialized agency model to comply to their needs. Since these set- ups require select services, the need to break the conventional organization structures complimented with agility formed the premise of the prototype - Bushfire. epic shit. without bullshit.

     

    So instead of a regular retainer fee model, the services are offered in a menu format, with each service having a card rate. The Bushfire team includes a mix of profesionals from across departments ranging from art, crafting, planning, film making and execution without the conventional shackles of three vendor quotes or the likes akin the ‘Shapeshifters’.

     

    Commenting on the launch, Rohit Ohri, Group Chairman and CEO of FCB India, said: “Startups are looking for ways to prove traction to investors and are generally operating on borrowed capital with a short runway – time is always of the essence and results are imperative for their survival. They are looking for an agency with a different mindset.”

     

    Surjo Dutt, NCD, FCB Ulka, doubles up as the NCD for Bushfire and will be closely working with Romit Nair, Creative Head, Bushfire. In his role, Nair will report to Dutt.Bushfire’s CRM division will be managed by Satish Ramachandran.

     

    Commenting on the launch, Surjo Dutt, National Creative Director, FCB Ulka and Bushfire says, “While the re-energised and rebooted FCB ULKA charges forward with its agenda for clutter breaking, market moving work on its massive brands, the need for another offering with a different set of objectives and offerings has become more and more apparent. Which is why Bushfire. A small, agile, multi-skilled and deeply hybridized team of creative strategists, put together to partner startups primarily and clients looking for mould breaking solutions as projects, secondarily.”

     

    Operations for Bushfire have commenced.

     

  • Ad features superstar and brand ambassador Shah Rukh Khan

    Kansai Nerolac celebrates the magic of HD in latest campaign

    By A Correspondent

     

    Kansai Nerolac Paints has released a new campaign for the Impressions range of HD paints starring its brand ambassador Shah Rukh Khan. The ad highlights the common practice of inviting people home to win them over.

     

    Speaking about the new TVC, Anuj Jain, Director, Decorative Division, Kansai Nerolac Paints Ltd, said: “Our homes are the backdrop for celebrations and the true reflection of our character. We culturally gravitate towards inviting people we want to please or build lasting relationships with, to our homes. A key factor that influences this decision is the appearance of our homes.An impressive home multiplies our confidence manifold. This is where Nerolac’s Impressions range of high definition paints for home interiors works its magic.”

     

    Added Surjo Dutt, National Creative Director, FCB Ulka: “I looked at the new campaign as an opportunity to open doors and extend a warm welcome to the world to come and experience the magic of Nerolac Impressions HD paints; hence the thought ‘Ghar Bula Ke To Dekho’. What better way to reach out to the audience than narrate a story that they can relate to? SRK of course leverages our objective and adds to the effectiveness of the TVC.”

     

  • Dutt joins FCB Ulka from Sapient Nitro where he worked as Head of Creative – Delhi

    FCB Ulka appoints Surjo Dutt as NCD

    By A Correspondent

     

    Surjo Dutt

    FCB Ulka has appointed Surjo Dutt as National Creative Director. Dutt joins FCB Ulka from Sapient Nitro where he worked as Head of Creative – Delhi.

     

    Surjo played a key role in the most successful year for Sapient Nitro’s advertising business since its’ inception in India, notes a communiqué, adding: “The Delhi office won marquee creative projects for brands like Nestle, British Airways and Philips during his 15-month stint.”

     

     

    Swati Bhattacharya

    Speaking on Surjo’s new role at FCB Ulka, Swati Bhattacharya, CCO, FCB Ulka said, “I remember the first time we heard the line ‘cheetah bhi peeta hai’ in JWT. We all knew the new kid on the Pepsi floor was special. Surjo’s omnivorous talent comes with an infectious energy and passion that not just creates great creative work but also strong creative teams. I am absolutely excited to have him partner me in building a bright creative future for FCB India.”

     

    Commenting on Surjo’s appointment, Nitin Karkare CEO, FCB Ulka said, “Surjo is a powerhouse of talent. The sheer energy that he brings to every assignment makes him a delight to work with. He is a great people’s person and his teams are always ready to give their best for him. He is a fantastic addition to our creative leadership team and I am sure our clients will benefit from his work”.

     

    Nitin Karkare

    Speaking on his new role at FCB Ulka, Dutt said, “FCB Ulka is an agency I have always admired for not just its work but also its core values and culture. And now with true gamechangers like Rohit and Swati coming in, it’s a wonderful time to be in this agency.I am thrilled to be a part of the team and will do everything I can to write my bit of the success story that is sure to be written.