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Tag: SureWaves

  • The Third Party Audit and Validation of the SureWaves Spot TV Network by Hansa Research will cover Random Physical Verification of Technology Deployment at Channel Studios

    SureWaves partners Hansa for Third Party Audit & Valuation

    By A Correspondent

     

    SureWaves MediaTech has announced an association with Hansa Research to carry out Third Party Audit and Validation of the entire SureWaves Spot TV Network.

     

    The association of Hansa Research with SureWaves Spot TV Network, which delivers the largest audience on television in the country, brings an additional seal of accountability to a new age media platform, fulfilling a long felt industry need and is likely to cause a major shift in media buying on television.

     

    The Third Party Audit and Validation of the SureWaves Spot TV Network by Hansa Research will cover Random Physical Verification of Technology Deployment at Channel Studios and Online Audit and Validation of SureWaves ADEX Logs with LIVE monitoring of channels.

     

    Commenting on the initiative, Srinivasan Raman, Executive Director of Hansa Research said, “We are very excited to be a part of this endeavor and we believe in the potential of new age media platforms. Coming from an audience research background we knew large audiences are available on Cable TV Channels and SureWaves Spot TV Network truly tries to address the industry level problem of adding to supply side of audiences for advertisers and media agencies. We are happy to be associated with this large format innovation and look forward to our work helping the industry at large.”

     

    Commenting on the association with Hansa, Rajendra Kumar Khare, Chairman and Managing Director of SureWaves said, “SureWaves Spot TV Network today offers large and diverse audiences across the length and breadth of the country in market based clusters and advertisers and media agencies alike have shown tremendous faith and commitment towards our initiative. To further increase the trust and confidence levels we felt that opening of the technology behind SureWaves Spot TV Network to third party audit and validation by a reputed research agency like Hansa is a logical step forward. The industry we operate in has many unorganized aggregators and we felt this could be one required step to create Gold Standard for our offering. This will also help our channel partners better understand our commitment and vision towards the industry.”

     

  • A large thrust of this spend is coming from brands who are targeting the bullish demand in tier 2 and tier 3 cities of the country

    Surewaves reports double growth this festive season

    By A Correspondent

     

    SureWaves MediaTech Pvt Ltd has reported a 100 per cent surge in festive advertising over the year 2013 across key sectors. The biggest spenders this season are from sectors such as FMCG, Food & Beverages, Automobiles, Personal Healthcare, Financial Services, Online Retail and Cellular Phone Services.

     

    Vis-à-vis last year, sectors such as Cellular Phone Services, Online Retail, Personal Healthcare, Automobiles and FMCG have increased the ad spend on SureWaves Spot TV Network by 297 per cent, 257 per cent, 137 per cent, 119 per cent and 109 per cent respectively. A large thrust of this spend is coming from brands who are targeting the bullish demand in tier 2 and tier 3 cities of the country. What is noteworthy is that segments such as incense & fragrance along with building materials are aggressively increasing their presence during the festive season.

     

    Talking about the trend, Mandar Patwardhan, COO, SureWaves MediaTech Pvt Ltd said, “This is the clear indication of the positive mood prevailing in the country and we are glad that large media buyers and national advertisers are now seeing the value of a media platform like ours that allows brands to tap into the combined audience of the highly popular local and regional TV channels in their target markets and also gives them measurable return on investment.”

     

    SureWaves have developed technology to aggregate local cable and regional satellite TV channels across India allowing advertisers to work through a single platform. SureWaves’ technology is a combination of cloud-based solutions and expert customer profiling. It ensures advertisers have the flexibility to choose their target audience; restrict advertising to a specific region and receive real-time reports on the TV ads placed by them.

     

  • Canaan Partners has led a Rs 35-crore investment into Bengaluru-based digital media technology company SureWaves MediaTech

    SureWaves bags Rs 35-crore deal to hire talent, innovate

    By Peerzada Abrar

     

    Canaan Partners, a multi-billion dollar global venture capital firm, has led a Rs 35-crore investment into Bengaluru-based digital media technology company SureWaves MediaTech. Existing investors, India Innovation Fund and Accel Partners, also participated in the round.

     

    SureWaves which provides advertising technology to customers such as food company Nestle, healthcare products maker Johnson & Johnson and consumer goods company Hindustan Unilever will use the funds to hire talent, tap global markets and support innovation.

     

    “We will be targeting several emerging and developed countries,” said SureWaves MD Rajendra Khare, who believes their technology is first of its kind, as even in developed markets like United States, an automated centralised solution for insertion and real-time monitoring of ads across multiple television channels is not available.

     

    Source:The Economic Times

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