Tag: Suresh Raina

  • Disability in the Spotlight: Controversies, Triumphs & Passionate Debates

    Disability in the Spotlight: Controversies, Triumphs & Passionate Debates

    Shruti PushkarnaThe last few days or maybe weeks have been brimming with news around disability. These include several updates in the form of a historical court ruling, controversies, (presumably) offensive videos, distasteful representation on a reputed magazine cover, influential individuals’ responses to brewing disagreements and more.

    Believe you me, this makes me happy. Or even excited. At least we don’t have monotonal deliberation around disability. There is anger, frustration, vociferous expression, hearty articulation, a whole flurry of emotions in the public space.

    Disability is complex and so should be the conversations around it. That’s what makes it real. Let me begin by citing some of these sensational items.

    #1 Famed disability rights activist Nipun Malhotra filed a lawsuit against Sony Pictures for one of its productions, ‘Aankh Micholi’ which portrays persons with disabilities insensitively. In response, the Supreme Court ordered an immediate injunction of the film in its current form. It also mandated respectful and accurate depiction of disabilities in films, issuing a detailed set of guidelines to prevent disparaging future portrayals.

    Grateful to the Supreme Court of India for creating guidelines on portrayal of Persons with Disabilities in visual media, following my petition against @SonyPicsIndia for lampooning PwDs in ‘Aankh Micholi.’
    Happy about the distinction made in the judgement between “disability… pic.twitter.com/UC9YMD8EpN

    — Nipun Malhotra (@nipunmalhotra) July 8, 2024

    It’s important to note that the court distinguished between ‘disability humour’ and ‘disabling humour’, the latter demeaning individuals with disabilities. The seven-point guidelines designed to foster inclusion focus on avoiding derogatory terms like ‘cripple’ or ‘spastic’, steering clear of myths and stereotypes, consulting disability experts, sensitising creators and so on.

    Of course, there’s the other side which feels that this impinges on their right to freedom of expression. In fact, that debate simmers and amplifies further in the next incident.

    #2 Former Indian cricket team players Harbhajan Singh, Yuvraj Singh and Suresh Raina posted a video on Instagram where they were seen grooving to Vicky Kaushal’s latest song, Tauba Tauba. Except their movements were awkward and para-badminton star Manasi Joshi was the first one to call them out for mocking the gait of polio-affected people. Then ensued a series of clamorous gripes online.

    While most disability advocates fumed at the inconsiderate act of celebrated sportsmen, some cautiously piped in their alternate views on tolerating a joke. However, an official police complaint was lodged by Arman Ali, Executive Director of the National Council for Promotion of Employment for Disabled People (NCPEDP).

    Here’s my take. We have become a society of increasingly easily offended people, thanks to the cultural shift propelled by polarising politics. So why should we expect any different reaction from Persons with Disabilities, who are equal citizens of the same country you and I inhabit. It’s a bad joke, one that reminds of me children in school, mimicking a certain teacher’s amble given her osteoporosis-ridden knees.

    Should they have done it? No. Is it insensitive? Yes. Have we blown it out of proportion? Certainly. I say this about all news political as well. There is no need to play up silly occurrences and utterances as primetime headlines. Ditto for this one. By the way, a public apology was issued by the players.

    #3 Trainee IAS Officer Puja Khedkar’s selection to civil service has come under the scanner. There is a criminal case accusing her of “misrepresenting and falsifying facts” to appear for the UPSC exam multiple times. She obtained three disability certificates in three years and a fake caste certificate. In 2007, while securing admission in a medical college, she was declared ‘medically fit’. In 2019, she secured a certificate of vision impairment from Ahmednagar district hospital. In 2021, she got a combined certificate of vision impairment and mental illness from the same hospital. In 2022, she filed an application for locomotor disability in a Pimpri hospital.

    She also sought relaxation under the OBC quota, which was questioned after her father, Dilip Khedkar, a former Maharashtra government officer, was suspended facing a corruption charge. Her mother, Manorama Khedkar, who is a sarpanch, was arrested in an Arms Act case when a video of her brandishing a gun threatening some farmers surfaced on social media.

    Disability rights groups have been united in their reaction to this egregious act. While opinions were circling around the misuse of disability and the usual ‘one dirty fish spoils the whole pond’, reactions from the non-disabled audience validated the analysis.

    Senior Telangana IAS Officer Smita Sabharwal stirred a fresh row questioning the need for disability quotas in All India Services (AIS). She tweeted, “Does an airline hire a pilot with disability? Or would you trust a surgeon with a disability? The nature of AIS is field work, long taxing hours, listening first-hand to people’s grievances, which requires physical fitness.”

    Unfortunately, this was seconded by Former CEO of Niti Aayog, Amitabh Kant (Former N) when he said, “I am in favour of SC/ST or OBC reservation. These reservations should continue, with the creamy layer regulations being enforced. However, the existing reservations for the physically and mentally handicapped and the proposed 1% reservation for the third gender for the top Civil Services need to be reviewed. They are being misused.”

    Now that’s taking it a bit too far, because reassessing appropriate implementation of provisions and policies, will be opening an abysmal Pandora’s Box! By the way, I can instantly name Pranjal Patil and Beno Zephine. two women with disabilities who are IAS/IFS officers and have been doing superlative work despite the odds.

    #4 And there’s been some contentious news across the Pacific Ocean. So far, we’ve only had Former US President Donald Trump taking jibes at persons with disabilities, and specifically those in the media. Well, stupidity and ableism don’t come with any copyright, do they? After the disastrous show by President Joe Biden in the first presidential debate and consequential speeches, The Economist featured a walker adorned with a Presidential Seal on its cover. And the headline read, “No way to run a country.”

    Several slips there. Ableist representation in the use of a graphic that shouts, ‘crippling’ or ‘disabling’. The cover implies that if a person is physically disabled, or needs a crutch, he or she is incapable (read incompetent). Also, disrespecting several world leaders with disabilities. Like, Franklin D Roosevelt who was left paralysed waist down due to polio. Winston Churchill who had a speech impediment.

    A rather poor editorial call by a publication one least expects it from. The only thing that can possibly change media representation of disability is the act of hiring and working alongside persons with disabilities. Also, bold calls like the photo carried by The Indian Express in November 2022 following the appointment of 50th Chief Justice of India, DY Chandrachud. It’s a candid shot of him with his family which includes two foster daughters who have a disability.

     

    #5 But let’s end this piece on a rosy note. Or should I say pinkish? As part of this year’s global Barbie Fashionistas lineup, Mattel Inc. introduced the first ever Blind Barbie reinforcing inclusion and representation for all. Throughout the design process, Barbie partnered with the American Foundation for the Blind (AFB) to develop accessories, elbow articulation, textured fabric, accessible packaging, distinct eye gaze et cetera.

    Last year, Barbie had introduced the first-ever doll with Down Syndrome (DS), partnering with the National Down Syndrome Society (NDSS). Again, fixing the right hair, sculpt, glasses, outfit and so on. They have introduced its next Black Barbie doll with Down Syndrome along with the Blind Barbie. These dolls will soon be available in Indian stories as well.

    Clearly the disability landscape is evolving across the world. One day, we cite progress and hullabaloo on another. As long as the discourse is relevant, consistent and moderate, I think we are headed in the right direction. It is these complexities surrounding disability that will open up the dialogue to challenge stereotypes of all kinds. 

     Wondering why MxMIndia publishes a disability advocacy column? Well, we strongly feel that the media can dramatically transform the world for persons with disabilities. This series attempts to help bring forth issues that the media must champion to create a truly inclusive and accessible India. Writing  this column is Shruti Pushkarna, a former journalist and now a disability inclusion advocate based in New Delhi. Her views here are personal. To access the archives of her 95-plus columns, please visit: https://www.mxmindia.com/category/ columns/shruti-pushkarna/

    If you have a view on the issues raise or would like to align with MxMIndia on this cause, write to us at editor [at] mxmindia.com.

  • Red FM’s Campaign ‘Hausla High Rakh’ promotes hope

    By Our Staff

     

    Radio network 93.5 Red FM has launched a campaign ‘Hausla High Rakh’.  The campaign focuses at keeping the spirits high of Red FM’s listeners by promoting positive content. Cricketer Suresh Raina and music composer Shekhar Ravjiani are the face of this campaign. RJ Raunac from Delhi will lead the campaign across the network.

     

    Said Nisha Narayanan Director & COO, Red FM and Magic FM: “With the world battling the second wave of the coronavirus pandemic for some time now, it is important that we also promote the acts of kindness, positivity and encourage people to keep their hopes intact. Red FM’s ‘Hausla High Rakh’ is a humble step to showcase some of the positive stories from the society. It is aimed at giving people a sense of resilience and positivity, even as the dark clouds of Covid-19 continue to hover around.”

     

  • Fantain ropes in Suresh Raina as brand ambassador

    By A Correspondent

     

    Fantasy sports and fan engagement company Fantain Sports announced the appointment of cricketer Suresh Raina as its brand ambassador. The left-handed batsman will be the face of the company across all its brand communication campaigns starting this month.

     

    Commenting on the partnership, Anand Ramachandran, Co-founder and CEO, Fantain said: “Suresh Raina is a legend in his own right and we are delighted to be associated with him. His sheer talent, teamwork and energy have won several matches for India and CSK.  He always plays the game with a straight bat and this partnership is a perfect fit for us, as we build a platform based on trust and transparency. We wish Suresh the best of luck for this IPL and beyond.”

     

     

  • GP Petroleums appoints Suresh Raina as brand ambassador for IPOL

     

     

    GP Petroleums Ltd, a leading lubricant maker and part of UAE-based Gulf Petrochem Group, announced the appointment of cricketer, Suresh Raina as the brand ambassador for IPOL Lubricants, the signature brand of the company into the industrial lubricants segment.

     

    On the partnership with the cricketer, Ashok Goel, Group Chairman, Gulf Petrochem Group said, “We welcome Mr. Raina into the GP Petroleums family and hope to maintain a long and significant relationship”.

     

    Added Hari Prakash, CEO, GP Petroleums: “We are happy to have Mr. Raina onboard to endorse IPOL Lubricants and we are sure he will be a good fit for the same. He is an aggressive and trust worthy player on field, which will hopefully mirror in support of our brand IPOL, a high-quality lubricant in the Automotive and Industrial market space.”

     

  • Laqshya Media Group signs Suresh Raina as its first talent

    By A Correspondent

     

    Integrated marketing agency Laqshya Media Group announces its foray into celebrity talent management by roping in marquee cricketer, Suresh Raina as its first celebrity. This is an exclusive multi-year mandate for the group, effective this fiscal year.

     

    Said Alok Jalan, Managing Director, Laqshya Media Group: “We are extremely pleased to announce Suresh Raina as the first name for our new vertical in talent management. Brand Raina is inspiring, engaging and immersive, and we aim to integrate these aspects into a holistic experience. Our collaboration is a reiteration of the same.”

     

    Speaking on the association, Suresh Raina, Captain, Gujarat Lions, said “I am really excited and happy to be associated with Laqshya Media Group, and looking forward to a new journey with them, feeling fresh and energetic for this new innings.”

     

  • Suresh Raina appointed brand ambassador for Intex Speakers

    By A Correspondent

     

    Intex Technologies has roped in cricketer and captain of Gujarat Lions Suresh Raina as the brand ambassador for its new range of speakers segment. He has been signed for a period of one year. During this period, Suresh Raina will be seen in a series of brand campaigns and activations for Intex Speakers.

     

    “We are delighted to have our captain, Suresh Raina, as the brand ambassador for the speakers segment, which made Intex a household name for more than two decades and still continues to do so. Suresh Raina is a brilliant sportsperson & team leader that makes him the perfect choice to endorse our long-standing speakers segment and further enhance the consumer connect,” stated Nidhi Markanday, Director & Business Head, Consumer Durables & IT Peripherals, Intex Technologies.

     

    The oldest category in Intex product portfolio, IT Peripherals, had been the mainstay of the company in the initial years and continues to remain strong in face of changing consumer preferences. Intex has a rich portfolio of B2B and B2C speakers with over 70 models.

     

     

  • Kansai Nerolac unveils Excel Mica Marble

    By A Correspondent

     

    Kansai Nerolac Paints has launched a new paint product for exteriors – ‘Excel Mica Marble’ as part of Nerolac Excel brand franchise, a leading range of exterior paint products. The product is a one of its kind offering that is an durable UV-resistant water based exterior emulsion.

     

    To highlight these extreme performance attributes of toughness and shine, a TVC featuring cricketers Suresh Raina, Brendon McCullum, Dwayne Bravo and Ravindra Jadeja from the IPL team Gujarat Lions has been launched.

     

    The ad film opens with the foursome enjoying a game of cricket. An old couple is then seen sipping tea on their balcony when a sudden loud thud of a cricket ball hitting the wall of the house interrupts their reverie. This happens to every house in the neighbourhood and the ball damages the exterior paint of the houses causing the paint to peel off. This sends out a wave of panic as homeowners scurry for cover. The houses then, much to the surprise of the viewer spring wheels and transform into trailers that line up behind one lone house. This house and its owner refuse to panic even as it stands guard against the cricketers.

     

    The cricketers take on this house next, but when the ball hits the wall, no damage occurs to the paint and the occupant is unperturbed enjoying the show of skill and even applauding the players.

     

    Speaking about the product, Anuj Jain, Director Decorative Paints at Kansai Nerolac Paints Limited said, “Nerolac has been pioneering innovative and break through products in India and Excel Mica Marble is one such unique product. A part of Nerolac’s Excel range of exterior products, it provides a unique blend of long lasting toughness and smooth finish for home exteriors, a first in India…. The TVC brief was to create an entertaining commercial that underlines the superior performance of the product. We decided to leverage our association with cricket to highlight the product benefits as nothing there is nothing better than sports to showcase the performance of a tough product. The Mica Marble TVC is different from the typical home exterior ads, much like the product!”

     

    Said Bobby Pawar, Managing Director, Publicis Communications, South Asia:  “The communication challenge before us was very interesting. How could we launch a new innovation in paints while leveraging Nerolac’s sponsorship of the Gujarat Lions?  How could we do justice to both, the benefit of the product (that is, the strength of Mica and the gloss of marble) and the celebrity value of the cricketers?  The answer came in the form of a simple idea. Pit the strength of the cricketers against the strength of the Nerolac Excel Mica Marble in an interesting way.”