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Tag: Suresh Menon

  • To lead content and creative solutions at MX Studios

    Suresh Menon to drive creative for MX Studios

    By Our Staff

     

    Suresh Menon
    Suresh Menon

    MX Player, the video streaming and video on demand platform, has appointed actor-comedian Suresh Menon as Content and Creative Head for MX Studios.

     

    Commenting on his appointment, Nikhil Gandhi, Chief Operating Officer, MX Media said: “We are delighted to announce the launch of MX Studios that will curate and produce scripted narratives in an entertaining fashion & we’re excited to have Suresh Menon on board as the Content and Creative Head for MX Studios. Having demonstrated a history of working across different entertainment media as well as running his own content production business, we believe he is the perfect addition to the team at MX Studios.”

     

     

  • Ties up with celebrities who are critical illness survivors – Lisa Ray & Suresh Menon

    HDFC Life creates awareness on the need for regular health check-ups

    By A Correspondent

     

    HDFC Standard Life Insurance has launched a new ad campaign highlighting the need for health insurance, by using a relatable analogy of ‘Liar Mirror’. The campaign that has been launched on the digital platform features celebrities who are real-life critical illness survivors.

     

    Said Pankaj Gupta, Chief Marketing Officer, Strategic Alliances, Bancassurance & Specialty Sales, HDFC Life: “In India, we have become conscious of our diet and exercise regimen, but still have deep inertia when it comes to regular health check-ups. Non-communicable diseases are on the rise and we wanted to address this increasingly serious social issue, in the most realistic way. Hence, we used the testimonial approach and are delighted to be associated with Lisa & Suresh on this campaign. They are real fighters who have survived their respective challenges and emerged victorious, thereby resonating with our brand message of ‘Sar Utha ke Jiyo’. We urge people to not just believe what they see in the mirror, but also delve deeper and be #Ready2Fight.”

     

    Added Rajdeepak Das, MD – India & CCO – South Asia, Leo Burnett: “It is a simple way to demonstrate what the truth is. When you look in the mirror every morning, you think everything is right but there are things happening that you cannot see. We are a Humankind brand and we wanted to solve a human problem – so people can realise the truth.”

     

     

  • Vijay was the National Sales head with Future Group’s media venture before joining BIG RBNL as vice president

    Vijay Koshy Joins ONE Network as Chief Business Officer

    By A Correspondent

     

    Vijay Koshy, former vice-president of BIG RTL, has joined ONE Network Entertainment Pvt Ltd as Chief Business Officer. In his new​ role, Vijay will be driving the over-all ​business at ONE including multi-platform distribution, content syndication and branded content business. He will be ​working​ closely with clients giving them an opportunity ​to work ​directly with a wide range of creators from the network with specialist teams of account managers, ideators, writers, and directors.

     

    Vijay began his career with Interact Vision in 1991 and went on to work with some firms like Enterprise Advertising, Trikaya Grey, Lowe Lintas and JWT Fulcrum before moving to the broadcast industry. Beginning with Star TV in 2000, he has worked with leading broadcasters like ESPN Star Sports and Sony Entertainment over the next nine years and was part of some of the milestone including the first reality show on TV, Coke [v] Popstars, Close Up Harsha ki Khoj on ESPN, Thumbs Up Action Awards on AXN amongst many others before moving into the retail space around four years ago. Vijay was the National Sales head with Future Group’s media venture before joining BIG RBNL as vice president.

     

    Suresh Menon Co-Founder of ONE said,​“Vijay has a stellar track record and a wealth of media experience across media from agencies to TV to Retail. Then Vijay died and came​ to another world when he joined ONE. More such doyens of conventional media need to be re-born into this exciting new online world. We are very excited to have him on board,” said the entrepreneur.

     

    Vijay Koshy, Chief Business Officer of ONE said,​ “This truly has been a ‘born again’ experience. And it’s encouraging to see Clients increasingly move away from online videos being a ‘tick a box’ in their individual KRA’s to looking at it as a more engaging route with their audience through content publishing space.”

     

  • PING Network and ONE Entertainment combine resources to offer interesting digital formats

    Ping Digital, One Network ink alliance

    By A Correspondent

     

    PING Digital Network has announced a strategic alliance with One Network Entertainment. As part of this alliance, PING Network & ONE are launching the first of its kind ‘The Creators Collective’ to provide creators everything to become successful publishers.

     

    ‘The Creators Collective’, is an initiative designed for creators to produce content, collaborate with other creators and more importantly learn the art to becoming a publisher. With regular workshops by experts, sessions by and for brands/advertisers and creators, this will become a vibrant content creation hub.ONE and PING now boast of about 10,000 sq ft of studio cum office space in the heart of Mumbai’s media district of Lower Parel with top-notch creative teams, state of the art equipment with live broadcast facilities, production facilities and edit suites along with all the resources that creators require to showcase their talent. Inpsired by the You Tube Spaces, The Creators Collective will enable Talent to hone their skils & collaborate with other talent to create break through content.

     

    Rajeshree Naik, Co-Founder & Director, PING Network, says “We are delighted to partner with ONE Network Entertainment to further strengthen our proposition of being a one-stop shop for the best digital video creators in India. This alliance is also a testimony of our own DNA as creators making us the preferred platform for the creator community. Through this partnership we also add the much sought after genre of comedy to our exisiting content making it more attractive for brands & advertisers. We now become a network of over 550 channels with close to 85million views a month bringing huge scale to the both creators & advertisers.”

     

    Abe Thomas, Co-Founder One Network, says “ONE Network with over 70 mn views and a distribution network across 20+ global video platforms, is very enthused with the synergies that we can jointly exploit with an MCN like PING Network. We believe that through this partnership we will be able to collaborate with brands/advertisers and provide them with opportunities to interact, collaborate with a wider range of creators.” Adds Suresh Menon, Co-founder One Network, “ We are a Talent First media company and believe that we will discover the new stars of tomorrow through ‘ The Creators Collective’.

     

  • The ad captures the values of today's young adults and their fashionable personalities

    Live fashionable, urges American Tourister in new TVC

    By A Correspondent

     

    Enhancing its current global positioning of “Young, International & Colourful” baggage brand American Tourister has unveiled its latest TVC titled ‘Live Fashionable’.

     

    The ad captures the values of today’s young adults and their fashionable personalities. When someone is truly fashionable it reflects on everything they do and American Tourister bags and backpacks are the ideal companions for such people, depicts the ad.

     

    Speaking about the campaign, Suresh Menon, CEO, Samsonite South Asia said, “Brand American Tourister has always been a unique blend of toughness and international class. It is our constant endeavour to bring out the best product range at a competitive price, without compromising on quality. The latest television commercial portrays how American Tourister bags and backpacks flawlessly reflect your stylish personality and ensures a ‘heads turning’ effect. I am certain that this campaign will take American Tourister’s image and equity to a new level.”

     

    The ‘Live Fashionable’ campaign showcases four different situations where young adults give a taste of their attitude towards travel and life. These quirky incidents range from them being fashionably late to lost and from being independent to friendly. All these films smartly integrate American Tourister bags bringing out both the emotional and functional appeal of the brand.