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Tag: Suraj Pombra

  • To manage the integrated creative duties for newly launched ProClean

    Publicis and Godrej enter partnership again

    By Our Staff

     

    Publicis India has won the mandate for Godrej Consumer Products Ltd (GCPL) to manage the integrated creative duties for Godrej ProClean, a newly launched range of floor, toilet and bathroom cleaners. The account will be managed out of the agency’s Mumbai office.

     

    Somasree Bose
    Somasree Bose

    Said Somasree Bose, Category Head, VP Marketing, Godrej Consumer Products Ltd.: “In an intensely contested pitch, Publicis Worldwide stood out with their strategy, creative approach and enthusiasm for the brand. Godrej ProClean aims to cater to the rising demand for home hygiene products and earn its fair share in the industry. The team at Publicis understood our goals and their outlook was in sync with our thought process. Their performance across other brands made our decision much easier. We look forward to working together and fulfilling our vision of making Godrej ProClean a leading player in the market.”

     

    Subhash Kamath
    Subhash Kamath

    Added Subhash Kamath, CEO, Publicis Worldwide & BBH, India: “It was a very interesting challenge in an increasingly relevant and growing category: home hygiene. It needed a fine blend of strategy and creativity across platforms, in an integrated solution. We’re thrilled to be chosen as their partner by Godrej and our mandate is across mainline and digital thinking. We look forward to creating some insightful work going forward.”

     

    Russell Barrett
    Russell Barrett

    Sharing his views on the win, Russell Barrett, CEO & CCO, Publicis Worldwide & BBH, India said: “When a product or a venture is born out of a real and specific consumer need, the job of any creative agency needs to be that much more relevant. We were genuinely excited to work on a brand like Godrej ProClean for exactly that reason. Sharp, compelling, engaging advertising that speaks across platforms and media to the audience is the need of the hour. We look forward to creating some category defining work along with our brilliant client partners at Godrej.”

     

    Suraj Pombra
    Suraj Pombra

    Highlighting the communication objective for the brand, Suraj Pombra, Executive Director, Publicis Worldwide India said: “This is a special win for us. Godrej ProClean is a brand born in and of the pandemic – and it feels special to be chosen to co-nurture it. As an integrated mandate, it allows us to bring the full might of our thinking into play across platforms, so it’s special for that reason as well. Publicis & Godrej have had successful partnerships before, so this is also special as a homecoming of sorts. As we welcome Godrej ProClean into our fold, we look forward to this being the start of a long term partnership built on growth and success.”

     

  • The move comes on the back of the agency putting up a strong growth this year

    Suraj Pombra is now ED at Publicis India

    By A Correspondent

     

    Suraj Pombra

    Publicis India has announced the elevation of Suraj Pombra to the role of Executive Director effective immediately. He was until recently the Executive Vice President, managing business and clients for Publicis Capital’s Mumbai office. The move comes on the back of the agency putting up a strong growth this year, especially the Mumbai office which has bagged a rich roster of clients in recent months.

     

    Srija Chatterjee

    Pombra will continue to manage a cluster of brands under Publicis Capital including L’Oréal, Netmeds.com, Zee5 India, Linen Club among others while also being involved in new business growth mandate for the agency. He will continue to report to Srija Chatterjee, MD, Publicis India.

     

    In addition, Pombra also takes over the role of Market Acceleration Lead (Country Head) at Publicis Emil, the bespoke new model integrated agency created by the Publicis Groupe to specially manage the global digital transformation mandate for Mercedes-Benz.

     

    Commenting on his new role, Chatterjee said: “Suraj has been one of our top performers managing key clients and winning new businesses consistently for over 3 years now. Under his leadership, the Mumbai office has seen an exponential growth while he also effectively continues to drive and mentor a strong and dedicated team of doers. I am also thrilled as he undertakes a new role to steer Publicis Emil in India and am confident he will continue to exceed expectations as always.”

     

    Added Pombra: “After my entrepreneurial adventure, the challenge of growing a modest operation at Publicis Capital Mumbai was naturally enticing. I’m fortunate to have had a fantastic & committed team that’s partnered me in chasing this growth and I’m sure will help take it farther. I’m also honoured to have been entrusted with the leadership of Publicis Emil India, to partner Daimler India in their journey of transformation and in the process take the Mercedes-Benz brand and business to even greater heights. And I’m once again fortunate to have a young, enthusiastic and talented team to help do just that.”

     

     

  • Publicis India has been tasked to strategize and execute a forward-thinking communication plan

    Truebil assigns its creative mandate to Publicis India

    By A Correspondent

     

    Truebil, a Mumbai based auto-tech company catering to the pre-owned car market space, has appointed Publicis India to manage its creative mandate. Won after a competitive multi-agency pitch, Publicis India has been tasked to strategize and execute a forward-thinking communication plan that would pitch Truebil as a solutions provider with a difference.

     

    On appointing Publicis India as its creative partner, Shubh Bansal – Co-Founder, Truebil said: “Truebil’s core principles of trust, transparency and high quality are the exact values we wanted in our branding partner. Being a start-up, we have different needs and aspirations that a lot of agencies may not understand. But, after weeks of research and numerous meetings we narrowed down on one of the biggest names in advertising, Publicis India. With Publicis, we knew we had found the ideal partner because of their enthusiasm to work with young brands such as ours along with their years of expertise in the automobile industry.”

     

    On winning the mandate, Suraj Pombra, EVP, Publicis India added: “Truebil might sound like yet another car sale brand. But when we met them, we were infected by their unique point of view, purpose and ambition, which we know will power them onto quick and large successes. We’re very fortunate that they’ve chosen Publicis as their brand partners. For us agency folk who are accustomed to the big-client, big-brand universe, partnering with passionate start-ups like Truebil is a refreshing and challenging experience. While we’ll bring all our experience and expertise to bear on the tasks at hand, we equally look forward to learning from what is a delightful and enthusiastic bunch of people at Truebil.”

     

     

  • The account will be serviced out of Mumbai

    Publicis Capital bags creative mandate of Zee5 India

    By A Correspondent

     

    Publicis Capital has bagged the creative mandate of Zee5 India, OTT platform from Zee Entertainment. The agency will manage the creative duties for the leading OTT brand across its AVOD, SVOD, Regional SVOD and Trade (B2B) verticals. The account will be serviced out of Mumbai.

     

    Manish Aggarwal

    On appointing Publicis Capital as its agency, Manish Aggarwal, Business Head, Zee5 India said: “Earlier this year, we completed one year of operations. This year has been one of many learnings and insights. We were keen to bring on board partners who understand our business and have the ability to scale with us. As we continue to be the fastest growing OTT platform in India, we found Publicis delivering on all boxes. We look forward to partnering with Publicis in our next phase of growth.”

     

    Srija Chatterjee

    On winning the account, Srija Chatterjee, MD, Publicis India added: “In 2017, we inaugurated our relationship with the ZEEL family with the broadcast bouquet, in 2018 we expanded it by winning the mandate to launch Zee5 in the international markets, and now in 2019, the team at Zee5 India has awarded us the creative mandate for partnering the OTT business in the domestic market as well. It’s when we grow with our clients that we feel true gratification. We’re looking forward to this exciting journey and in partnering Zee5 India to leadership in what’s an increasingly action-packed category.”

     

    Suraj Pombra

    Adding his views, Suraj Pombra, EVP, Publicis Capital, said: “The decibels in the OTT category find no parallel today. The future leadership of content consumption is what all brands are fighting for. We feel privileged to have been chosen by Zee5 India to partner them in what’s going to be a thrilling battle with daily non-stop action. With their unmatched content library that finds appeal across the country, Zee5 is poised to be the go-to destination for all Indian viewers. Here’s to leading the change together.”

     

     

  • The new TVC revolves around the theme that each person has within them an ‘inner Mahi’

    Dhoni promotes new thinking for Netmeds.com

    By A Correspondent

     

    Netmeds.com has launched a new campaign with brand ambassador and cricketing icon MS Dhoni.

     

    The new TVC revolves around the theme that each person has within them an ‘inner Mahi’ who can rise to the occasion, shoulder responsibilities and look out for the members of the family. The campaign has been conceived by Publicis India and directed by Aatish Dabral.

     

    Said Pradeep Dadha, Founder & CEO, Netmeds.com: “Netmeds.com is fully geared to handle the specific needs of patients who are dealing with chronic illnesses. And equally important is the caregiver, the person in the household who is entrusted with the task of managing the medical needs of the ailing family member. This new campaign is based on the fundamental concept of distance caring, showing both the patient and the caregiver, that we deliver quality healthcare solutions across the country.”

     

    Added Suraj Pombra, EVP, Publicis Capital: “Every once in a while, one is rewarded with perfect pitch conditions: (a) a client like Netmeds.com that’s been leading the e-pharmacy market and delivering to satisfied customers across the country, and (b) a brand ambassador like MS Dhoni whose sense of responsibility doesn’t need any introduction. Our team had to rise to the occasion and fulfil our responsibility with an equally powerful communication platform that exploits these conditions to the maximum. ‘Har Ghar Mein Mahi’ leverages the core ethos of both MSD and Netmeds.com. But most importantly the idea is an ode to the Mahi in every home, those who carry the responsibility of taking care of their ailing loved ones, and Netmeds.com is their ally. The idea is delivered through various media formats in film and static, and we hope to extend and expand it as we move on.”

     

     

  • The account will be managed by the Mumbai office of Publicis India

    Publicis India to manage creative duties of Netmeds.com

    By A Correspondent

     

    Leading online pharmacy Netmeds.com has appointed Publicis India to manage its creative duties. The agency was shortlisted after a multi-agency pitch and was chosen for presenting a sharp consumer-focused communication plan that was in sync with what the brand had envisioned for the Indian market. The account will be managed by the Mumbai office of Publicis India.

     

    Commenting on the win, Pradeep Dadha, Founder & CEO of Netmeds.com said: “For us at Netmeds.com, the health of the nation is a priority, and we are working towards ensuring that every Indian has access to affordable and good quality medicines, no matter which part of the country they are in. We believe that our association with Publicis India is key step towards helping us reach that goal with the right communication. With Netmeds Cup at the offing, we have started 2019 on high note and will continue to create new milestones with our creative collaboration with Publicis India.”

     

    Added Suraj Pombra, Executive Vice President, Publicis Capital: “Netmeds.com comes from a legacy of 100+ years of healthcare. In keeping with evolving consumer needs and leveraging the power of technology and modern logistics, Netmeds.com continues its tradition of serving the nation’s healthcare requirements. We at Publicis India feel honoured to have been chosen by Netmeds.com as their partner through the next part of their journey. The online pharmacy market is seeing increasing action and the category landscape is fast changing – we will be working with what is a fantastic client team through the challenges ahead to help Netmeds.com lead the change.”

     

     

  • Suraj discovered his attitude and aptitude for advertising two decades ago

    Suraj Pombra joins Publicis as EVP

    By A Correspondent

     

    Publicis announced the appointment of Suraj Pombra as Executive Vice President for the Publicis Capital Mumbai operations. In this role Suraj will oversee all operations of Publicis Capital in Mumbai, while reporting in to Hemant Misra CEO Publicis Capital.

     

    Suraj Pombra

    Suraj discovered his attitude and aptitude for advertising two decades ago. In this time, he has sharpened his instincts across a plethora of categories and stewarded many a brand, including Marico, Citibank, Kotak, IndianOil, Bisleri, Park Hotel, Reliance Infrastructure, Meru, Legrand and more. Starting with Trikaya Grey in Kolkata, his tryst with advertising has taken him through DDB/Mudra, JWT, Grey again, Publicis Ambience and even the rare entrepreneurial experience of founding & running a startup agency. Having been there, done that, he returns to Publicis, a place he calls home.

     

     

    Hemant Misra

    Announcing his appointment Hemant Misra CEO Publicis Capital said, ‘Suraj is a seasoned Publicis man and I am delighted to welcome him back to our fold. He will lead a large team and have responsibility for some of our marque accounts like Garnier and Sanofi. I am very confident he will quickly make his mark with the value he will bring for our clients and their business.’