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Tag: Supertails

  • With Karishma Tanna and Shrishti Dixit

    Supertails kicks off TVC for annual The Swag Sale

    By Our Staff

     

    Supertails.com, a digital pet-care platform and veterinary services, has collaborated with influencers, Karishma Tanna and Shrishti Dixit to kick off their standalone yearly sale- The Swag Sale 2022. The ad films,  ideated by their in-house team and produced by Eipi Media.

     

    Speaking on the campaign, Vineet Khanna, Co-founder of Supertails said: “This sale event is geared to be our annual event- an event that is more than just a commercial ticket but really a time where we come together to truly celebrate our real Swag Masters- our pets in all their glory. They make our lives more fun, more spectacular, more endearing- it just makes sense to bring together an event where every pet parent can access the best of things for their pets.”

     

    Talking about the campaign Rohit Redi, Eipi Media added: “Bringing together campaign shoots is a tedious task but a pet care brand means animals on sets- shooting with these furry stressbusters was a riot that had everyone smiling. The campaign’s essence is also an interesting take in the market. Plus as a pet parent, it resonates to work with a brand that is laser focussed in making pet parenting enjoyable.”

     

  • 'A rainbow logo won't change that'

    Supertails launches a campaign for Pride

    By Our Staff

     

    Digital pet care startup Supertails.com launched a thought-starter campaign, ‘A rainbow logo won’t change that’.

     

    Although Pride month was observed in June,  Supertails chose to start the campaign at the end of the month- to address the the need to live Pride 365 days of the year.

     

    Said Varun Sadana, Co-founder of Supertails: “As a pet company, it would have been easy to stay off this conversation and wash our logo with some colors. But we built Supertails to be about doing better.  And we cannot do that by being compliant to the norm- so we opened up our platform to asking questions, albeit with a twist.”

     

  • To manage media planning and buying, creative, digital branding, strategy

    Grapes Digital bags AOR for Supertails.com

    By Our Staff

     

    Bengaluru-based digital pet care start-up, Supertails.com has assigned its first time digital AOR and Communication (PR) mandate to Grapes Digital. As per the mandate, the agency will be responsible for executing digital duties of the brand such as media planning and buying, creative and digital branding and strategy, content planning for social media marketing along with public relations.

     

    Commenting on the partnership, Vineet Khanna, Co-Founder of Supertails said: “As the population of pet parents increases in the country, so does the need for having a strong communication to resonate with them. As the young pet parent population increases, we aim to enrich this new journey for them with products and services that they require the most. We are extremely happy to associate with Grapes Digital. We are confident that the agency will deliver the best campaigns through their creative teams, media relations and build a strong digital presence. We look forward to a great association with them.”

     

    Added Himanshu Arya, Founder and CEO, Grapes Digital: “Pet care space in India has been waiting for a disruptive and innovative thought process to solve for the customers’ major issues. Supertails.com is a first-of-its-kind platform that supports the ever-increasing pet parent community by providing trustworthy veterinary care and a one-stop solution for pet food and supplies. We are enthused to partner with Supertails.com and look forward to delivering our best resources to the brand. We will be focusing on creating engaging, appealing and innovative digital campaigns for the brand to help reach the target audiences.”