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Tag: Suparna Mucadum

  • The account win was a result of a multi-agency pitch in Kolkata

    Rediff bags mandate for Presidency University makeover

    By A Correspondent

     

    Presidency University has empanelled Rediffusion Y&R for handling its creative mandate for the celebration of its 200 years. While the names of the agencies in the fray are not known, the final round included presentations from several agencies from Kolkata and Mumbai. The agencies were asked to make a strategy-cum-creative presentation on how the agency can take the legacy and heritage of the institution forward as they approach towards the completion of 200 years.

     

    The bicentennial celebration of the prestigious university will be a national as well as an international event, with seminars in India, Britain and in US. There will be academic workshops, debates, international seminars, lectures by distinguished academicians, Nobel laureates and Oscar winners; cultural events and a lot of other things. The events will start from the first week of January 2017

     

    Said Anuradha Lohia, Vice Chancellor, Presidency University: “While we celebrate 200 years, we aim to strengthen the legacy of this heritage institution in the future. Our criterion for short listing our agency was based on the enthusiasm & love displayed by the agencies for our prestigious institution. The creative concepts of Rediffusion Y&R team were insightful and passionate as befits our hallowed institution.”

     

    Added Dhunji S Wadia, President Rediffusion Y&R: “It is an honour to be the agency of choice for Presidency University which has a unique place in history.  To be able to together celebrate the 200years that have refashioned its venerable traditions and continuing strengths into a leading institution of the future.”

     

    Said Suparna Mucadum, Vice President, Rediffusion Y&R Kolkata: “Presidency University has a unique significance in history. The university boasts of several eminent scholars and Nobel laureates. We are glad to be a part of this celebration and believe that the fu0ture belongs to those who prepare for it today. Through this festival of 200 years, we aim/endeavour to support the institution as it creates a stronger foundation for the generations ahead.”

     

  • The account was won following a multi agency pitch

    Rediffusion Y&R bags creative duties of KIFF 2015

    By A Correspondent

     

    Kolkata International Film Festival is the second-oldest film festival in India. Its focus this year is on “Hollywood”. Keeping in line with this, Rediffusion Y&R has worked on a campaign fashioned around well known Hollywood production companies. The Campaign includes 360 degree support of Press, Outdoor, Digital, Poster and Merchandise. The first four ads have already been released.

     

    Piyash Ghosh and Nilanjan Dasgupta – Executive Creative Directors (South- East), Rediffusion-Y&R said, “We took the reference of some of the well-known production houses based out of Hollywood and recreated them with Kolkata’s iconic structures. The main motif, the terracotta camera has been created keeping in mind the art form of Bengal.”

     

    Atri Bhattacharya, an IAS and Principal Secretary- Department of Information & Cultural Affairs, Government of West Bengal said, “Rediffusion-Y&R had great communication ideas, they have really thought out of the box. It’s the creative edge where they have cut out others in the line. They are also taking care of what we call the 360 degree communication.”

     

    Suparna Mucadum- Vice President, Rediffusion-Y&R Kolkata adds “Winning this prestigious campaign is very gratifying. In an era, where cutting clutter is a difficult task, our work on KIFF is already able to capture attention. The task is to enthrall all cinema aficionados to not only live the theme; but also take home a bit of Hollywood with them. For this we have worked on an all round campaign with contemporary digital ideas and interesting merchandise products too.”

     

    KIFF showcases creative work of most innovative and artistic film makers of the world.The festival will feature 149 films by 137 directors from 61 countries in 15 categories at 12 venues from 14th November to 21st November. Amitabh Bachchan will inaugurate the festival at Netaji Indoor Stadium, in the presence of Honorable Chief Minister Mamata Banerjee.

     

  • She will be reporting to Dhunji S. Wadia, President, Rediffusion Y&R

    Suparna Mucadum to head Kolkata ops for Rediffusion Y&R

    By A Correspondent

     

    In a major ramp up, Rediffusion Y&R has appointed Suparna Mucadum as Vice President to head its Kolkata operations. In her new role, she will be reporting to Dhunji S. Wadia, President, Rediffusion Y&R and add to the company’s leadership team.

     

    Dhunji Wadia

    On her appointment Dhunji says, ” Suparna has a proven reputation as a leader and is enormously regarded by her clients and the industry. I am very excited that Suparna will now lead Rediffusion Kolkata and its presence in the East.  I am certain that with her brand of entrepreneurial leadership, our operation will scale new heights.”

     

    Suparna  has over two decades of industry experience. Over the years, she has worked at JWT, Trikaya, Rediffusion Y&R, AMSI Radio, Polar Fans and lead operations at Genesis Advertising and  Grey Group.

     

    In her vast advertising experience, Suparna has worked on several brands, across categories, including Times Of India, Goodricke Tea, Tata Steel, Spencer’s, Reliance Telecommunication, Shaw Wallace, West Bengal Industrial Development Corporation, National Insurance Company, TAJ Bengal, Tata Tea, Dunlop, Rupa innerwear,Metro Cash & Carry, BOC, ONGC, Zee Bangla , UNICEF.