MxMIndia

Tag: Sunny Vohra

  • Completes 75+ live virtual events

    Madison TurnT celebrates first anniv of Uplive

    By Our Staff

     

    Madison TurnT, the activation a unit of Madison World, has completed one year of its virtual digital experience platform, Uplive.

     

    Says Vikram Sakhuja, Partner & Group CEO, Madison Media and OOH: “While the pandemic brought with it challenges, the Madison TurnT team rose up to the challenge to bring alive a platform that paved the way for events to be conducted during the pandemic. Through UPLIVE, the team helped existing clients conduct product launches and interact with their customers while everyone was under a lockdown.”

     

    Added Sunny Vohra, CEO, Madison Turnt and Anugrah Madison: “I’m proud of the team as they rose to the challenge and created a platform for clients conducting complex virtual events, while executing them with ease. Over the year, the team has worked tirelessly to ensure smooth and successful events ensuring we cater to every minute detail of a brief giving the end user a complete experience of a virtual event, while at home.”

     

  • With tagline Khul Kar Jiyo, Surakshit Raho campaign

    Anugrah Madison to promote Dabur Nasal Drops

    By Our Staff

     

    Anugrah Madison has launched a campaign to promote Dabur Ayurvedic Nasal Drops. This is to initiate the safety of Covid-19 warriors against breathing congestion this winter. The Khul Kar Jiyo, Surakshit Raho campaign focuses on policemen, security forces, watchmen, security guards and newspaper vendors working late nights in New Delhi.

    Said Dr Durga Prasad, GM – Marketing, Ethical Portfolio, Dabur India Limited: “Dabur Nasal Drops (spray format) combines the rich experience of Dabur with the therapeutic benefits of Shadbindu Tail, Anu Tail and Badam Tail. The Shadbindu Tail is believed to have a cleansing action on nasal sinuses, Anu Tail possesses nourishing properties and is beneficial for healthy body parts above the neck level. Badam Tail has antioxidants and help soothe inflammations. It is useful in cold, headaches to cold and nasal dryness in extreme cold seasons. The brand acknowledges people’s beliefs and contributes to their faith by doing their bit towards building a healthier community. Anugrah Madison and Dabur continue to collaborate in ventures that work towards the growth of brand and community”

    Added Sunny Vohra, CEO, Madison Turnt & Anugrah Madison: “The ongoing coronavirus pandemic combined with the Delhi winters takes a lot of planning and team effort to executive an on-ground campaign of this scale with safety and precaution. We’re proud of the way the team planned and executed the Dabur Nasal Drops campaign.”

     

     

  • The unit is headed by Sunny Vohra, who joined the agency seven months ago from GroupM with teams in Mumbai, Delhi and Bengaluru

    Madison World launches experiential marketing unit Madison Turnt

    By A Correspondent

     

    Madison World has announced the official launch of its experiential unit – Madison Turnt. Turnt is an oft-used word by millennialsto describe the feeling when someone is excessively excited or is high on life.

     

    The unit is headed by Sunny Vohra, who joined the agency seven months ago from GroupM with teams in Mumbai, Delhi and Bengaluru. The unit will provide 360* integrated plans with strategic and research-based insights to effectively bring together brands and their target audience through flawless execution.

     

    The unit focuses on events, activations, exhibitions and field marketing and will be a part of Madison Out-of-Home group.

     

    The Unit has already worked with a large number of prestigious clients likes Vivo, Nissan, Britannia, Michelin, Reebok, Roca, LinkedIn, Marico, LG, Philips, Kohler, JSW, Toyota, Raymond, Renault, Asian Paints, Dabur, CNBC, Godrej,Pidilite, Tata Motors andCroma.

     

    Said Sam Balsara, Chairman & Managing Director, Madison World:“I am delighted that under the leadership of Sunny Vohra, Madison Turnt has got off to a great start. More and more clients are discovering the power of experiential marketing, so our timing for the launch of Turnt is most appropriate.”

     

    Added Vikram Sakhuja, Group CEO Madison Media & OOH:”Experiencing a brand is one of the most immersive forms of brand engagement. I am excited to be launching Madison Turnt – Our New Age Experience Company which combines the Physical with Digital, Data and Social. Sunny Vohra who leads Turnt is a transformational marketer and in a short time has built some exciting experiences for Brands”.

     

    Said Vohra:“We started a new journey under our new identity “TurnT” six months back with a young and dynamic team. We are now truly off the block, having created meaningful experiences for a host of brands and we are truly excited about the future. It has been a privilege working under the mentorship of Sam and Vikram as they push the envelope and bring out the best in us as a Unit.”