MxMIndia

Tag: Sunny Side Up

  • Sunny Side Up’s film for the brand tells the story using slices of life of how nothing is assured in our lives

    Sunny Side Up creates film for Bharathi Cement

    By A Correspondent

     

    Bharathi Cement’s latest ad campaign conceptualised by Sunny Side Up talking about how nothing is assured in our lives, but Bharathi Cement is the brand that one can bank on when you are making the most important financial and emotive investment decisions.

     

    Said Saurabh Pandey, Business Head, Sunny Side Up: “We started with an intense 27-city research where both the client and our team visited all stakeholders such as dealers, retailers, builders and the end consumer. This exercise was instrumental in helping us identify the brand space in the minds of both trade and consumers. More interestingly, the core idea for this campaign actually played out in the form of a conversation at a small cement outlet in Nashik where a dealer used the phrase pakka guarantee – while interacting with his customer.”

     

    Talking about the campaign, Anoop Kumar Saxena, CEO, Bharathi Cement, said: “Since the inception of this company, Bharathi Cement has been built as a reliable and trustworthy cement brand in the mind of its stakeholders. People look at trust as an important attribute when it comes to a commodity such as cement. Our brief to the agency was that this idea should get amplified.”

     

     

  • Social creative platform Qyuki.com has appointed Sunny Side Up to manage its creative duties

    Sunny Side Up bags creative mandate for Qyuki.com

    By A Correspondent

     

    Somak Chaudhary

    Social creative platform Qyuki.com has appointed Sunny Side Up to manage its creative duties. The six year-old agency with offices in Hyderabad and Bangalore will be involved in supporting the platform with its online campaigns for promotion and building sustainable digital assets.

     

    An initiative of Shekhar Kapur and AR Rahman, Qyuki.com intends to look at the new paradigm in social media by helping people follow their creative interests. And Qyuki will be supported by Sunny Side Up in finding newer ways of engaging with the platform’s growing user base.

     

    Qyuki.com is targeted at Indian youth residing in Tier 1, 2 and 3 markets, and Indian diaspora, aged 18 to 35 years. According to Bidisha Nagaraj, Qyuki’s Chief Marketing Officer, “The platform aims to unlock the creative potential of India by empowering people’s self-expression and enable them to build their creative identity. At Qyuki, Indian youth come together to experience differentiated content created by masters. They also get an opportunity to interact, learn and co-create content with creative experts with a potential of themselves becoming brands of the future. In Sunny Side Up, we found a partner who understands the need of a unique platform like Qyuki to continuously stay relevant to its target”.