MxMIndia

Tag: Sunil Taldar

  • Over 16 million DTH customers of Airtel can now enjoy award-winning factual entertainment

    Airtel Digital TV launches CuriosityStream shannel

    By A Correspondent

     

    Bharti Airtel and CuriosityStream announced that they have deepened their content partnership to bring premium content from CuriosityStream to TV homes in India. Airtel Digital TV has launched an exclusive channel with the full catalogue of CuriosityStream’s factual entertainment films and series.

     

    Said Sunil Taldar, CEO – DTH, Bharti Airtel: “We brought CuriosityStream content to India about six months back on our mobile platform offering our customers the exciting array of exclusive content. Today, we are further strengthening this partnership to become the first and only DTH provider in India to offer the content to customers on their television via the set-top-box enabling an easy access to all the exclusive content to the entire family. As a brand, we are always innovating to expand our offerings with a discerning array of specially curated content to fulfil the preferences of each of our customers and we promise to continue to delight our customers.”

     

    Added Clint Stinchcomb, President and CEO of Curiosity Stream: “Building on the success of our launch on the Xstream app, CuriosityStream is thrilled to have a home on Airtel’s next-gen Digital TV. Airtel is a global leader in finding innovative ways to deliver programming to its viewers whenever and wherever they want it. Now more than ever, viewers are searching for engaging and entertaining factual shows and CuriosityStream is proud to offer our channel to consumers in India who are looking for high-quality programming that ignites their curiosity and can’t be found anywhere else.”

     

     

  • The partnership will provide fillip to BARC India’s plan of scaling up panel homes to multiples of the mandated 50,000

    BARC partners Airtel DTH for RPD

    By A Correspondent

     

    BARC India has taken a big step towards using Return Path Data (RPD) for TV viewership measurement. BARC India has tied up Airtel Digital TV, Airtel’s DTH arm, for including its subscriber homes into the BARC India RPD Panel. This partnership will provide fillip to BARC India’s plan of scaling up panel homes to multiples of the mandated 50,000.

     

    It may be noted that in October last year, BARC India had signed on multi system operator DEN Networks for measuring TV Viewership using RPD. By tying up with Airtel Digital TV, BARC India has successfully added a significant DTH subscriber base to its proposed RPD panel. BARC India will use a portion of Airtel Digital TV’s subscriber base to measure TV viewership via RPD.

     

    Romil Ramgarhia

    “Our partnership with Airtel Digital TV will strengthen our RPD rollout plan. Panel home expansion is absolutely critical for us considering the diversity in the country which is visible even in the way TV content is consumed. RPD, will give the industry a cost-effective way of expanding panel home size. The distribution platform owners too will benefit with RPD. It will give them a better understanding into what their subscribers are consuming on TV. This will help the industry at large,” said Romil Ramgarhia, CBO, BARC

     

     

    Sunil Taldar

    Added Sunil Taldar, CEO – DTH, Bharti Airtel: “We are pleased to partner BARC India and support their endeavour of compiling robust TV viewership insights. A credible resource like this will benefit the entire ecosystem including content producers, marketers and help in enhancing the experience for customers.”

     

    It may be recalled that on Monday, Dish TV had announced its decision to launch hybrid set-top boxes which will facilitated RPD. Tata Sky has already mandate WPP’s Kantar Media to research its RPD numbers.