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Tag: Sunil Suresh

  • To grab travel deals and offers including hotel vouchers

    Goibibo rolls out new campaign

    By Our Staff

     

    Goibibo, the online travel booking brand, has unveiled a new campaign Full Vasool League. the campaign will help viewers ‘monetize moments of not-watching ads’ with travel deals and offers. To kick start the campaign, the company has partnered with some of the leading cricket platforms.

     

    Speaking on the occasion, Sunil Suresh, Group CMO of Goibibo, said: “Commercials are lifeline for a marketer including myself.  Having said that, we wanted to take a contrarian view with a quirky activation and engage with the youth. We are confident that our audience will love to play while they sit idle during commercial breaks.”

     

  • The campaign encourages users to use exciting stickers and filters to create and share their special Diwali moments with the community

    TikTok partners GoIbibo for its Diwali offering

    By A Correspondent

     

    TikTok has announced its collaboration with GoIbibo to make this festive season special for its community of over 200 million users. TikTok has launched Diwali-themed stickers that will be available for users to create personalized greetings using #TikTokDiwali. The users with the most creative greetings will win rewards ranging from goCash+ to domestic and international travel packages provided by GoIbibo. The campaign is live from October 19 to 28.

     

    Said Sachin Sharma, Director of Sales and Partnerships, TikTok India: “At TikTok, we encourage our community to share their special moments on the platform. Through our collaboration with GoIibibo, we want to make those moments even more joyous for our over 200 million users. We are excited about this partnership and look forward to seeing our users share warm yet quirky Diwali greetings for their friends and family.”

     

    Added Sunil Suresh, Chief Marketing Officer, Goibibo: “We are delighted to partner TikTok to make this Diwali extra special and engaging for our travel community. Traveling is an experiential way to create new memories. The essence of our collaboration is to give an opportunity to the TikTok users to get creative, share their happy moments with the community to create exciting new memories. GoIbibo hopes to add in the energy and vibe to the festival with this campaign.”

  • Rolls out a new multi-channel campaign and a television commercial with Deepika Padukone

    Goibibo encourages young Indian travelers to GoBefikar

    By A Correspondent

     

    Online travel company Goibibo has launched a new campaign ‘GoBefikar’ to encourage young India to book their travel without any hassles and worries.

     

    Said Sunil Suresh, Chief Marketing Officer, Goibibo: “With more and more Indians wanting to spend their leisure time traveling and exploring new places, we want to give them a hassle free way of fulfilling their travel aspirations. With our new campaign, we want to assure travellers that when they book on Goibibo they can rest assured that they will get the best accommodation experience that they have come to trust on GoStays.”

     

    Added Hemant Misra, Managing Director, MagicCircle Communications: “This campaign for Goibibo heralds an invite for carefree travel. The television commercial captures the surprise that comes with the promise of being carefree. First in a series of TVCs that will invoke the young Indian to cast aside their worries to Goibibo and travel carefree to delightful destinations”.

     

     

  • The account will be handled by the Dentsu arm’s Delhi office

    WatConsult bags digital duties for Goibibo

    By A Correspondent

     

    WatConsult has won the digital mandate for leading online travel company, Goibibo. The mandate includes digital media management and digital creative duties of the brand.

     

    Speaking on the win, Rajiv Dingra, Founder and CEO, WatConsult said: “With people eagerly exploring newer travel options than the traditional ones, the Indian online travel segment has been gaining a great momentum. With the best-in-class technology and user experience, Goibibo is one of India’s most trusted brands and we look forward to bring in some engaging and captivating campaigns, using our expertise of adapting newer technology, in the best possible way.”

     

    Added Sunil Suresh, Chief Marketing Officer, Goibibo:  “Goibibo is the travel brand of choice for young India on the move. At a time when Indians are increasingly making their choices on digital platforms – we want to convey our brand stories that are creative and engaging on the platform of choice of our customers. We are excited to collaborate with the young and vibrant team at WATConsult to help build wider and deeper connect with the ever-increasing base of digitally savvy Indian travellers.”

     

     

  • Campaign to help travellers plan, book and visit 15 destinations by 2022

    MakeMyTrip campaign to boost domestic tourism

    By A Correspondent

     

    MakeMyTrip has rolled-out its digital campaign #MyIndiaMyTrips to inspire and assist Indian travellers to plan their travel and explore the best of India. In line with the Prime Minister Narendra Modi’s appeal to all Indians to visit at least 15 destinations in the next three years with in India, the campaign has been conceptualised to make it intuitive for Indians to book their travel per their interest.

     

    Sunil Suresh

    Commenting on the new digital campaign, Sunil Suresh, Group Chief Marketing Officer, MakeMyTrip said: “With its beautiful natural landscapes, rich cultural diversity, 7500 kilometre coastline and a multitude of cuisines, customs and art that changes every few hundred kilometres – there is no dearth of places to visit as a tourist in India. #MyIndiaMyTrips is a concerted effort to inspire, encourage and assist more and more Indians to explore their own country as per our Prime Minister’s appeal during his Independence Day address to the nation.”