By A Correspondent
Silicon Valley-based short video platform, Firework, announced the launch of #sparkthejoy, a social impact campaign that has been designed to address issues of mental health related to Covid-19. The campaign is a strategic outreach program designed to encourage acts of kindness, spread the message of love and doing good that will spark positivity among people.
#Sparkthejoy is a Firework global campaign that will be implemented across India, Latin America, North America and Japan that will unite the Firework user’s community across the web and apps that carry the Firework content. Globally and in India, Firework works with various publishers, brands, creators who will partner in this campaign to help create awareness around the nuances related to mental health with Covid-19 pandemic.
Said Sunil Nair, CEO, Firework India: “While extended lockdowns are essential to flatten the Covid-19 curve, most of us are not used to such social distancing and therefore don’t understand how to react. All of this is alien to our lifestyle and that creates stress and anxiety. The global firework team have therefore built this campaign to spread the message of #sparkthejoy that is very essential to community living-help one another and to show that one act of kindness. Firework is blessed with an army of creators, publishers and partners who will participate in this campaign globally with the hope to make a small difference and bring that much needed feeling of joy in the time of this pandemic. We hope to extend the activation long after we overcome the current crisis. We believe that paying forward kindness is always needed by everyone in this world.”