MxMIndia

Tag: Sunil Manocha

  • Nimbus Sport has bagged the television production rights for the new season of the Super Fight League (SFL) starting March 29

    Nimbus Sport seals SFL production deal

    By A Correspondent

     

    Nimbus Sport has bagged the television production rights for the new season of the Super Fight League (SFL) starting March 29. The deal with India’s only professional Mixed Martial Arts (MMA) property, SFL, is for a period of five years.

     

    The Fight League has had a successful run across four seasons of stadium events and an MMA reality show with a focus on developing world-class Indian fighters and giving them a platform to showcase their skills.

     

    The plan is to bring fans closer to the action and to this effect, the league will be produced in high definition with a significant upgrade in the camera setup. Innovations will include a super slow motion HD camera that will vividly capture the fights and bring action replays to life.

     

    Raj Kundra, Chairman of SFL, said, “We are delighted to partner with Nimbus Sport to produce the live feed of the Super Fight League (SFL). We can’t wait to bring to our fans some of the biggest MMA stars in an innovative, slickly produced new season.”

     

    Sunil Manocha, COO of Nimbus Sport, said, “Our legacy of producing top-notch live feeds for sports events continues with the signing of this new deal and the SFL is a worthy addition to our bouquet. Through the commitment of its organizers, SFL has quickly established itself as the pre-eminent pro Fight League in India. We are thrilled to have the opportunity to present this action packed property in a manner that befits the best global standards of production for the sport.”

     

    Nimbus Sport is the full service sports marketing division of Nimbus Communications Ltd, specializing in television rights distribution and management, television production, sponsor services, event management, new media content and on-air advertising sales.

  • Competition is as fierce as the matches on our TV screens, and it is an exciting time, Nimbus Sports' COO Sunil Manocha tells MxMIndia

    Jaldi 5 with Sunil Manocha: Aggressive expansion is the motto

    By Johnson Napier

     

    Sunil Manocha, who has been responsible for Sales, Business Development, Television Production, Rights Distribution and Sponsor Servicing at Nimbus Sports for over two decades, has taken charge as Chief Operating Officer. Mr Manocha replaces Yannick Colaco who has moved on to join NBA India as its MD.

     

    Post his elevation, Mr Manocha speaks to MxMIndia on what would be his priorities in his new position at the company and what viewers can look forward to from the network in 2013-14.

     

    01) What would the new role entail for you at Nimbus Sport?

    Nimbus Sport is looking at aggressive expansion across all key verticals including Event Management, Rights Distribution, Sponsorship Services and TV Production. The immediate focus of the role would include working closely with the team to drive this growth.

     

    02) The past few months have seen the emergence of competitive players in the space who are jostling to provide equally competitive services such as yours. What are your plans to resist competition?

    We are entering a new, exciting era in the sports business. Clients want turnkey solutions from partners who have proven international expertise, yet have an intimate understanding of the local market. Nimbus Sport has built these capabilities with a track record of success, and is a truly integrated sports management firm.

     

    03) What are some of the hot and emerging properties that you would be looking at in 2013?

    At this point in time, marquee events in our kitty are spread across sports, including cricket, golf and hockey. We have Asia Cup, the star-studded multi-nation ODI tournament for Asian cricket teams, lined up in early 2014. In addition, there is the Hero Indian Open, the premier golf championship on the Asian Tour, and World Series Hockey, the world’s first franchise-based hockey league. We have relationships with multiple stakeholders including global sports federations, rights holders, sponsors and broadcasters and are constantly exploring opportunities with them. Watch this space for more.

     

    04) Any immediate changes one could expect at Nimbus Sport – in terms of talent, strategy, etc?

    We will continue to build a strong pool of professional talent as we move ahead with our aggressive expansion plans across verticals. Golf Event Management will be a key focus area and we will soon be making announcements about our new acquisitions in this space.

     

    05) What is the growth you expect your division to throw up for 2013?

    We are looking at robust growth with all the planned activities over the next financial year.