MxMIndia

Tag: Sunil Kamath

  • Appoints Sunil Kamath as Chief Business Officer

    Koo strengthens leadership

    By Our Staff

     

    Multilingual microblogging and social networking service Koo has announced the appointment of Sunil Kamath as Chief Business Officer. Sunil will lead growth strategies, marketing, business partnerships, monetization and expansion at Koo.

     

    Aprameya Radhakrishna, Co-Founder & CEO, Koo, said: “We are pleased to welcome Sunil Kamath as our Chief Business Officer. Having taken businesses from India to global markets, Sunil has the right experience and proven expertise in scaling and consolidating platforms. With our aligned vision, we will continue to grow Koo as a multi-lingual platform from India to the world.”

     

    Speaking of his appointment, Sunil Kamath, Chief Business Officer, Koo, added: “I am excited to be a part of the Leadership at Koo, at this phase of hyper growth as more users join to express themselves in a native language, create hyperlocal content and discover language communities. I look forward to contributing in Koo’s journey to become the multi-lingual platform-of-choice for language speakers from across the world.”

     

  • Hindi led the UGC creation with 22.5 per cent share; followed by Tamil and Telegu

    ShareChat report highlights key UGC trends

    By A Correspondent

     

    ShareChat has announced its year-end ‘2019 UGC Trendz’ report for India. The report talks about the key UGC trends and topics that are driving online conversations amongst its 60 million monthly active users spread across 15 languages currently.

     

    Entertainment has topped the trend with over 23 per cent users creating/ posting content on the genre this year. Conversation on romance is also high with over 14 per cent content coming from the genre and is trending at the second spot.

     

    The sense of nationalism has come out very strong with top moments being seized as Elections 2019, Pulwama Attack and tribute to martyrs and Wing Commander Abhinandan Varthaman.

     

    In 2019, ShareChat witnessed the growth in the number of first time internet users with millions of new users joining the platform this year. The growth is attributed to the availability of the social media platform in their regional languages, contributing to user generated content in native languages by over 21 million creators.

     

    Commenting on the ShareChat Trendz report 2019, Sunil Kamath, Chief Business Officer, ShareChat said: “ShareChat demonstrates the demography of India with diversity in mindsets, interests and preferences in terms of art, culture, food and more importantly, its dialects. The same is also reflected in the UGC behaviour of Indians coming on the platform. These synergies make ShareChat a preferred platform for native language users. The last five years have been a great learning experience and we have grown from zero to 60 million monthly active users, mostly organic way as we truly understand the heart and pulse of every native language user and connect well through our platform.”

     

     

  • The mandate pre-dominantly includes media planning for the brand’s first commercial in Tamil language

    Mediacom wins ShareChat mandate

    By A Correspondent

     

    ShareChat has appointed MediaCom to handle its media mandate. The mandate pre-dominantly includes media planning for the brand’s first commercial in Tamil language.

     

    Commenting on the partnership, Sunil Kamath, Chief Business Officer, ShareChat said: “Tamil Nadu is one of the fastest growing userbase for ShareChat. With the campaign ‘Tamizhan da! Un Nanben da! we want to celebrate ShareChat’s success in the market. We are extremely excited about our first brand advertisement in Tamil and we believe that MediaCom’s experience and understanding of the market will help us penetrate and grow in India with their unique planning tools.”

     

    Said Navin Khemka, CEO, MediaCom South Asia, on the win: “Regional content is substantial, and it has captured the Indian market over time as the mass demand for it is growing exponentially. Also, the penetration of such platforms is more because of the varied features they offer. We are very excited to partner with ShareChat and help in growing the popularity of the brand.”

     

    The account will be managed and supervised by the MediaCom Delhi office under the supervision of Sudipto Chatterjee, General Manager, MediaCom.

     

     

  • The account will be managed out of Lowe Lintas Bangalore

    ShareChat appoints Lowe Lintas as its creative partner

     

     

    ShareChat has appointed Lowe Lintas to handle its creative duties. The mandate predominantly includes promoting app downloads and increasing the number of average daily users.

     

    Commenting on the appointment of Lowe Lintas, Sunil Kamath, Chief Business Officer, ShareChat said: “We have found an able partner in Lowe Lintas to help us connect better with our customers and strengthen preference for ShareChat. Their well-rounded experience across industries, strong planning and creative firepower gave us the confidence that together we can deliver not just a great marketing campaign but effective business results.”

     

    Talking about the win, Hari Krishnan, President, Lowe Lintas added: “ShareChat is a brand that is born out of love and pride. The interface, the features, the number of regional languages offered, etc., are proof of a well thought through Social Platform that is designed for India and by Indians. We were blown away by the popularity of the brand amongst regular users. We’re excited about this partnership and look forward to making ShareChat the social platform of choice for India.” The account will be managed out of Lowe Lintas Bengaluru.

     

     

  • Times Internet's popular websites to be preloaded on Coast, Opera's browser for the iPad

    Times Internet gets on Coast

    By A Correspondent

     

    Times Internet Limited (TIL) has announced a partnership with Opera Software to preload the group’s websites on Coast by Opera, the web browser for the iPad. TIL websites like Gaana.com, Timescity, Box TV, Speakingtree.in, Zoom and ET will be bookmarked as Speed Dial entries on Coast.

     

    Speaking on the development, Pratik Mazumder, Vice President and Head Marketing, Times Internet, said, “We are excited to enter this strategic partnership. Technology has always been very central to Times Internet’s plans of reaching out to maximum users, and this partnership with Opera will help us achieve that. TIL websites have maintained its number-one position across categories, and they engage with millions of users globally. This tie-up will help in the expansion of the entertainment sector, as this will open avenues of reaching out to new discerning readers.”

     

    “We are glad to offer the popular websites from the Times Internet portfolio to our users,” said Sunil Kamath, Vice President for South Asia, Opera Software. “Coast was custom-made with the iPad in mind and offers users a unique way of viewing the web by letting content take priority, and also makes watching online video a breeze.”

     

    Coast by Opera is available as a free download in Apple’s App Store.