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Tag: Sunil Gupta

  • For its TechFit Period Proof tights

    Adidas signs Olympic medallist Mirabai for campaign

    By Our Staff

     

    Adidas unveiled its latest product innovation designed to keep more menstruators in sport: the new TechFit Period Proof tights, featuring an absorbent layer to help protect against leaks when worn with a tampon or pad.

     

    Talking about the new campaign launch, Sunil Gupta, Senior Director, Brand Adidas, India said: “It is our commitment to revolutionise our product offering and services to better support the needs of our diverse women community. Our ambition with this product is to keep women in sport by giving them the confidence to train during their period.”

     

  • The 'Watch Us Move' campaign is designed to encourage women to move with an “absolute sense of freedom"

    Adidas launches campaign with Manushi Chhillar, others

    By Our Staff

    Sportswear major Adidas has launched ‘Watch Us Move’, a campaign to celebrate womanhood and their freedom of movement.

    The launch of the campaign saw Manushi Chhillar, Dipika Pallikal and Nikhat Zareen coming together to narrate how they have broken unrealistic stereotypes of perfection through their incredible journey and positioned themselves as role models for young girls across the country.

    Present at the launch, Sunil Gupta, Senior Director, brand adidas, India said: “Watch Us Move” is all about encouraging women to express themselves through movement. Every woman has her own definition of movement, of what progress looks like. They’re already taking action, creating in their own way. Yet many tell her what to do, how to look and who to be. With the launch of “Watch Us Move”, adidas aims to unshackle these expectations and provide 100% support for all women making moves as they move the world.”

     

     

  • The campaign is a celebration of fitness and depicts the myriad ways in which one can harness their energy

    Katrina Kaif in Reebok’s new campaign

    By A Correspondent

     

    Reebok has unveiled its latest campaign featuring brand ambassador Katrina Kaif titled, ‘She Got Ree’. The campaign is a celebration of fitness and depicts the myriad ways in which one can harness their energy and enjoy being fit.

     

    Commenting on the association, Sunil Gupta, Brand Director, Reebok India said: “This isn’t just a sweat-dripping world of straining muscles, it’s a place in which the natural joy of movement finds expression through avenues such as the gym, the outdoors, and everywhere in between. Through the “She Got Ree” campaign, we hope to inspire women to find their very own expression of fitness.”

     

     

  • The brand recently brought in Katrina Kaif as brand ambassador

    Reebok ropes in Varun Dhawan as brand ambassador

    By A Correspondent

     

    Fitness brand Reebok has announced Bollywood actor and fitness enthusiast, Varun Dhawan, as its new brand ambassador in India. The brand recently brought in Katrina Kaif as the brand ambassador.

     

    Commenting on the association, Sunil Gupta, Brand Director, Reebok India said: “We are thrilled to have Varun as the new brand ambassador for Reebok. Being a fitness enthusiast, Varun complements the brand brilliantly. He echoes Reebok’s enthusiasm and dedication to fitness, and we are confident that together we will continue to revolutionise the fitness industry.”

     

  • The digital film has been conceptualised by Isobar India

    Adidas says #ItsOnYou, for non-runners

     

     

    Isobar has recently launched a digital campaign – #ItsOnYou – for Adidas.

     

    Commenting on the launch of the new campaign, #ItsOnYou, Sunil Gupta, BU – Head, Adidas Running said: “#ItsOnYouis a thought that echoes an urban dilemma – the clash between the excuse and the tiny voice within, that knows the hollowness of the excuse. Of the fact that if we’re to achieve something for ourselves, everything to make it happen – is ultimately, within’. Through the film, we set out to showcase some of the thoughts people might have at the ‘moment of truth’ – that metaphorical wake-up call which may spur is into action or lull is into accepting another excuse. Through real people and their very real stories, we hope the message reaches women across strata, geographies and professions – that their run, their energy is in their own hands. The team at Isobar captured this thought beautifully.”

     

    Anish Varghese

    Added Anish Varghese, National Creative Director, Isobar India said: “In today’s busy lifestyle, it’s getting easier for people to find excuses – whether it’s to run or not to run. This is an attempt to make people realize that no matter what excuse you choose, nothing in the world can make you run. There will be many things which will pull you back, but in the end the onus is on you to get up and go for that run.”