MxMIndia

Tag: Sunil Gavaskar

  • To raise awareness about hypertension

    Sunil Gavaskar partners with Dr. Reddy’s

    By Our Staff

     

    Dr. Reddy’s Laboratories Limited pharmaceutical company appoints Sunil Gavaskar as the brand ambassador for its #TensionMatLo campaign. The campaign aims to raise awareness about hypertension, its symptoms, causes, and advocate the need for effectively managing blood pressure for a healthier life. Leveraging its three decades of expertise in hypertension management, this collaboration of Dr. Reddy’s aims to change opinion regarding blood pressure control, benefiting both individuals currently affected by hypertension and those at risk.

     

    With over 75% of Indians having uncontrolled blood pressure and being unaware of the hike in blood pressure, the Government of India launched the Indian Hypertension Control Initiative (IHCI) to fast-track access to treatment services for over 220 million people in India. Only about 12% of people with hypertension in India have their blood pressure under control. Uncontrolled blood pressure is one of the main risk factors for cardiovascular diseases (CVDs) such as heart attacks and stroke and are responsible for one-third of total deaths in India. India has set a target of a 25% relative reduction in the prevalence of hypertension (raised blood pressure) by 2025[1].

     

    M.V. Ramana, CEO – Branded Markets (India & Emerging Markets), Dr. Reddy’s, said: “Hypertension has been an important focus area for us. For over 30 years, we have served patients in this area through our robust portfolio. With this campaign and our partnership with Sunil Gavaskar, we aim to build further awareness and send out strong messages on the alarming spike in hypertension cases in India and the need to control it. Sunil Gavaskar represents the values we stand for. We are certain that his collaboration will help us reach a larger audience and educate them on hypertension control and management, thereby, meeting our patient-centric goals of accelerating accessibility to affordable and innovative medicines.”

     

  • Dada teams up with Sunil Gavaskar to promote tech platform

    Sourav Ganguly to be brand ambassador of Actyv.ai

    By Our Staff

     

    Actyv.ai, a category creator in the enterprise SaaS with embedded B2B BNPL and insurance space, has signed up Sourav Ganguly as their brand ambassador. With this, Actyv.ai has two legendary cricketers endorsing the brand – Sunil Gavaskar and Sourav Ganguly.

     

    Commenting on this, Founder and Global CEO of Actyv.ai, Raghu Subramanian, said: “Sourav Ganguly is one of the most successful and greatest cricket captains that India has seen. He is known for nurturing talent and being fearless in decision-making. Dada personifies inspirational leadership and an unflinching commitment to win. We are inspired to imbibe these attributes as we grow actyv.ai to be a built-to-last company, recognized for its leadership, commitment and dependability. He further added, “In the last few months, we have seen huge traction for actyv.ai with Sunil Gavaskar as our brand ambassador and we intend to strengthen the advantage with another brand ambassador, Sourav Ganguly. We are excited to have him as part of the actyv.ai family”.

     

    Added Yash Daga, Director of KPRD Fiberboard Advertising: “Sourav Ganguly’s values, both as a cricketer and a leader, are recognized and appreciated by people across the world. actyv.ai is a category creator, transforming the B2B supply chain ecosystem with their embedded offerings. We take pride in bringing together actyv.ai and Dada.”

     

  • Launches campaign for faster and simpler access of B2B BNP

    Sunil Gavaskar roped in as brand ambassador of Actyv.ai

    By Our Staff

     

    Actyv.ai, an artificial intelligence (AI) powered enterprise software-as-a-service (SaaS) platform, has rolled out its first-ever ad campaign featuring Sunil Gavaskar.

     

    Commenting on their first ad campaign, Raghunath Subramanian, Co-Founder, Global CEO and Executive Chairman, Actyv.ai, said: “We are extremely excited to have the original Little Master and the voice of Indian cricket, Sunil Gavaskar, as the brand ambassador of Actyv.ai. Just as Mr Gavaskar played a crucial role in positioning the Indian cricket team on the global stage in the 1970s and 80s, it is our endeavour to take our B2B BNPL platform global in the next few years.”

     

    Added Shrenik Gandhi, CEO and Cofounder, White Rivers Media, the company that produced the ad films: “It has been a pleasure associating with Actyv.ai. With this campaign, we are glad we could be a small catalyst to their vision of empowering the B2B ecosystem with the power of BNPL marrying AI.”

  • Cricket has given the master batsman everything; it's time to give something back to it, writes Anil Thakraney

    Anil Thakraney: Gavaskar’s silence is deafening

    By Anil Thakraney

     

    For many guys from my generation, Bachchan was the childhood hero. But even at a young age I was smart enough to be able to differentiate real and reel life, and therefore the movie star meant little to me. Today when I see Big B moronically sell us cookies and jewellery (don’t those ads make you cringe?), I am glad I did not make him my idol. My one and only hero was Sunil Gavaskar, and I still admire him for his cutting insights on cricket. I vividly recall Gavaskar taking on the most lethal fast bowlers of this world, wearing only his white floppy hat… that was sheer guts. More than physical strength, it needed nerves of steel. He was THE man to me.

     

    About two years ago I chased him hard for an interview for a magazine. But failed. I can think of two reasons why. Some retired cricketers now prefer to speak only in exchange for money. Or, perhaps my nasty reputation preceded me, and therefore my childhood hero thought it’s best to duck this one. If that was so, he made a terrible mistake. Being a fan for life, my knees will have trembled in his presence; Gavaskar could have had me for lunch.

     

    However, today when I watch my hero desperately play those ultra defensive shots on the IPL scandal, it breaks my heart. This could be because he has been and desires to be on the BCCI’s payroll, and he does not want to risk losing that revenue stream. Therefore in his appearances on NDTV (another paid contract), all he does is side-track important questions, or defend the organization that has ‘Controversies’ enshrined in its mission statement. This man cannot be my childhood hero, this must be an imposter. It deeply saddens me to state this.

     

    I wish India’s finest batsman ever (I rate him above Tendulkar) chooses cricket over money. And takes the bull by its horns. Gavaskar is universally respected in this country, his views will make a huge difference. The IPL mess has put the credibility of the game on the line, and we need heroes like Gavaskar to rise to the occasion. Cricket has given the master batsman everything; it’s time to give something back to it.

     

    Throw that helmet out of the TV studios, Sir. If blokes like Andy Roberts, Malcolm Marshall and Michael Holding could not intimidate you, why would you worry about a businessman called N Srinivasan? Be the hero you always were in my eyes. Take him on, and hit him out of the cricket ground.

     

    PS: Terrific idea. Hold an exhibition of posters containing the worst client feedback, and make a charity organization happy. Indian creatives need to do stuff like this. So much better than indulging in dirty scam ads.

     

    Link: http://www.boredpanda.com/sharp-suits-worst-client-comment-posters/

     

    Anil Thakraney is a senior journalist and commentator. He is also Editor-at-Large, MxMIndia. The views expressed here are his own. He can be reached via Twitter at @anilthakraney