MxMIndia

Tag: Sunil Dutt

  • Nestlé India will aim to reach and encourage over 250 million people via its packs and the digital campaign

    Nestle collaborates with Reliance Jio for Face of Hope

    By Our Staff

     

    Nestle India has launched the Face of Hope initiative with a focus on masking up. As a part of this initiative, the packaging of iconic Nestle India products will be masked-up. The new packaging will constantly remind people about the importance of following basic practices like masking and encourage their loved ones to do the same for a safe and better tomorrow. Under this initiative, Nestle India will aim to reach and encourage over 250 million people via its packs and the digital campaign, and it has collaborated with Reliance Jio to drive further awareness.

     

    Commenting on the initiative, Suresh Narayanan, Chairman and Managing Director, Nestle India, said: “At Nestlé India we are committed to playing an active role in India’s fight against Covid-19 and understand the importance of following COVID safety protocols to ensure safety for all. We urge people to ‘Mask-Up’ and join forces with their favorite brands and become the Face of Hope together.”

     

    Talking about the collaboration, Sunil Dutt, President – Sales and Distribution, Reliance Jio added: “We believe that Nestlé India is doing a commendable job by urging people to ‘mask up’. We indeed share the sentiment and are happy to offer the wide reach that we enjoy in the country. We would urge our customers to pledge their support to the campaign and take all the necessary precautions to stay safe, beginning with wearing a mask and following COVID appropriate behaviour.”

     

  • The new smartphone from the Lyf range of smartphones gets launched with a TVC starring Priyanka Chopra

    Lyf showcases new smartphone Earth 2

    By A Correspondent

     

    So what’s so great about a new smartphone launch? There is one big bang almost every 10 days, but when it’s a launch from the Reliance Jio stable, you can’t help but taking notice. Earth 2, the new smartphone from Reliance’s Lyf range of smartphone+ devices, was unveiled on Monday. This is the device from the Elements Collection of Lyf.

     

    Said Sunil Dutt, President , Devices, Reliance Retail: “LYF Smartphone+ is a consumer obsessed brand and through Earth 2 we present the most advanced features in smartphones that deliver a differentiated digital experience to our consumers and puts the controls of smart devices in the hands of the consumers.”Dutt also demonstrated the various features of the new phone at the press conference.

     

    “To reach all our addressable audience through the mediums they are consuming today. Television is one of those mediums which is widely used. The other is digital medium which people are using very extensively now. Then there is outdoor, a highly visible medium. Besides that, the retail point of sale is always the moment of truth. So, there is a retail point of sale which we will be investing in. I think, all possible mediums by which we can reach out to consumers, we are using that,” said Dutt about its marketing strategy. The phone priced at Rs 21,599, mainly targets the youth and working professionals. He said, “For this the target group cuts across. It targets the youth who are looking for latest in technology to young professionals who are also looking for a great experience in their devices to people who have arrived in life and are looking at something beyond just using their phone for a normal camera or a normal voice calling purpose.”

     

    The TVC of LyfEarth 2 was also unveiled at the event by film director Punit Malhotra. It is directed by Malhotra and produced by Dharma Production, and features Priyanka Chopra.