MxMIndia

Tag: Sunil Buch

  • Launches this special initiative at the Zee Cine Awards created by FCB Ulka

    Zee Entertainment salutes army with FCB

     

     

    Zee Entertainment has launched a special initiative called ArmybehindtheArmy, which aims at recognising the selfless women behind our brave soldiers and who are the true source of their inspiration.

     

    #ArmyBehindTheArmy has been created and conceptualised by FCB Ulka, Zee’s creative agency.

     

    Speaking about this initiative, Zee MD and CEO, Punit Goenka said: “I’m extremely thrilled to launch this initiative which salutes the real army behind our brave soldiers. In our journey of 25 years, Zee has always stood for women, and we’ll continue to do so forever.”

     

    Added Swati Bhattacharya, Chief Creative Officer, FCB Ulka Advertising: “When we think of the word ‘soldier’ we always think of a man. When we hear the word ‘patriotism’ we think of loud slogans, louder gunshots and again men.”

     

    Said Sunil Buch, Head – Corporate Brand & Communications and CEO – Zee Live and Zee Talent: “While our brave soldiers Respect and Recognise, the women behind their bravery, it is time that every citizen of our nation salutes them and applauds their contribution.”

     

    The salutation anthem film is shot by director Ken Rolston from Story Tellers, a leading film production firm. A visual identity designed by FCB Ulka for the initiative – is inspired by army fatigues, with a camouflage design that is derived from women in various acts of nurturing and caring. This lends a strong visual and emotive character to the communication.

     

    The campaign will culminate in a grand salute on Republic Day next year.

     

     

  • Zee Entertainment takes on a new credo under Zee CBO Sunil Buch. Primetime to include fresher content (&beyond Pak & Turkish fare) – Text + Video

    Zindagi takes on a new life

     

    Text and Video by Santosh Jangid

     

    Zindagi, the Zee Entertainment channel, is undertaking a renewed offensive. Having gained leadership over 27 weeks in the Alpha Club ratings from amongst premium entertainment channels, the channel is adopting a new credo and will see a renewed thrust on its differentiated content.

     

    Said Zee Entertainment Enterprises Ltd (ZEEL), Chief Business Officer, Sunil Buch who is also spearheading the channel: “Zindagi was launched with the promise of bringing the best shows from across the world to Indian television screens. Our compelling content has always been our calling card. A thought leader in premium entertainment with a distinct character, Zindagi presents finite world stories with bold narratives which unveil universal emotions. The Alpha Club numbers give us resounding encouragement that we are on the right path of providing premium entertainment. What sets the channel apart is its consistent commitment to show Finite, Real, Vibrant, and Premium world stories. Zindagi will enhance its slate of shows from October 3, 2016. Handpicked stories from India, Turkey, Spain, Italy, Pakistan, Latin America and Korea will now be available on the channel. For our bi-lingual premium audiences, Zindagi will also soon be available on a dual feed of Hindi & English.”

     

    “The channel’s positioning ’Yeh Lamha Hi Hai Zindagi’ mirrors the essence of the word Zindagi. Anywhere in the World,  Life is a finite procession of moments and it’s important that we live each and every one of them. There is no sense in doing Rewind – Play and lose our today, our moment in the quest of analyzing / living in the past. That’s the top line of the channel, literally. Again a departure from traditional base lines associated with most brands/channels and true to the thought leader grain of Zindagi,” adds Buch.

     

    An aggressive marketing campaign will be unveiled to across all traditional and digital mediums about Zindagi. There will be a roadblock across the Zee network of 33 channels on September 30. The publicity campaign will build advocacy through unique experiences that evoke the brand proposition and mirror the viewer’ premium lifestyles.

     

    Sunil Buch-speak:

     

    On the new tagline and how the content is different from other channels:

    Unlike many other brands, we don’t have a baseline because Zindagi is such an awesome name that we have a top line. Our learnings and evolution of the channel has got us to this place where we say that ‘Yeh Lamha Hi Hai Zindagi’. Life is all about living the moment and not doing rewind play, and to stop living in the past. There is a lot to enjoy and to look ahead and that’s what the new push is all about.

    Our stories continue to be thought leader stories, selected well, written very well, executed even more brilliantly, great casting, great screenplay, great dialogue writing and real. There is no typical stuff that you are used to seeing on the television and that’s what sets us apart.

    Essentially we are looking to have a 50-50 per cent of content on the channel where 50 per cent will be  indian content and the rest 50 per cent will be content from around the world.

     

    On how will Zindagi will ensure a significant presence in the space:

    We started off with Zindagi to be the channel for the whole world and if we look at the languages we speak, hindi has got a lot of Turkish and Persian. So our thought was, if there is world in a language why can’t there be world in a content. That journey we started off a couple of years ago by bringing Turkish shows which have had a resounding success, both Ferihaand Fatimagul. As we go along, as there is no dearth to great stories around the world, we will look into other countries like Russia, Spain, Korea, Italy and Germany. Wherever there is a great storytelling, we will look at it.

     

    On BARC Alpha Club ratings:

    In the alpha club ratings of BARC, we continue to be the No 1premium channel in the country. Our belief with this evolution is that the market is right for content which is differentiated, content which has done well. So we see that many people will come in fold with this approach of ours.

     

  • The first-of-its-kind awards property which aims at recognizing brands that have captured maximum 'MindSpace'

    Zee Mindspace Awards to be hosted at #ZeeMelt 2016

    By A Correspondent

     

    Leading content company, Zee Entertainment Enterprises Limited (ZEEL) announced the launch of the first edition of ‘ZEE Mindspace Awards’, a property which aims at recognizing brands, which have captured maximum mind-space. The awards ceremony will be held on 27th August 2016, at #ZEEMelt 2016 - India’s biggest festival for creativity and innovation in marketing and communications.

     

    Commenting on ZEE Mindspace Awards 2016, Sunil Buch, Chief Business Officer, ZEEL said, “Achieving ‘consumer mindspace’ is every marketer’s ultimate goal. The thought of extending our 3-year old brand intellectual property ‘ZEE Mindspace’ also as an awards property, was based on this very essence. The marketing fraternity is an integral part of our overall business value chain and in today’s digital era it is indeed a challenge for the marketers to arrive at the right marketing mix. The proof of the pudding is being present in the ‘Mindspace’, which is the foundation of ZEE Mindspace Awards.”

     

    The winning brands will be awarded at the ZEE Mindspace Awards 2016 in the presence of 500+ CMOs and stalwarts from the marketing and advertising industry. Going forward, ZEE Mindspace Awards aims to serve as an additional independent barometer for marketers. While there are numerous awards targeted towards rewarding the creative campaigns undertaken by brands, ‘ZEE Mindspace Awards’ is the only property which recognizes the overall marketing mix implemented by the brand owners to carve a ‘Mindspace’ within the consumers.

     

    Prashant Singh

    Prashant Singh, Managing Director, South Asia, Nielsen said, “Nielsen’s research methodology is a brand assessment among consumers who have adopted new age media in addition to traditional media and provides brand owners’ insights into how brands are adapting to this fast-evolving space. More than 12000 online surveys were conducted to evaluate 288 brands across 36 categories. The research was broken into multiple phases – from initial screening of brands to final rounds focusing on understanding what makes a brand resonate in the consumer’s mind. The winners were identified after undertaking a rigorous process, based on top-of-mind recall, popularity, the kind of advocacy the brand commands, the desire to own the brand and finally the buzz it generates. Above all, it’s the brand’s ability to pop-up in mind at the first instance that holds maximum weightage.”

     

    #ZEEMelt 2016 will also witness the 4th edition of ZEEL’s brand intellectual property – ‘ZEE Mindspace Conference’, which aims at bringing the marketing fraternity together to connect, discuss and explore new possibilities. The sessions under ZEE Mindspace Conference comprise of two main themes, Previewing Tomorrow – where we get insights into the future of several areas in the industry and Open Possibilities – introducing us to the many advantages that data, content, consumer analysis and branding offer in transforming businesses.

     

  • Zee HD League is aimed at giving an enriched viewing experience to the affluential viewers

    Zee rolls out HD League for the affluential

    By A Correspondent

     

    ZEE has announced the launch of network’s new brand identity – Zee HD League.

     

    Zee HD League is a complete bouquet with the best of Hollywood and Bollywood blockbusters, cutting-edge entertainment and best-in-class sporting action. A comprehensive 360 degree marketing campaign across affluential touch-points such as airports and multiplexes along with special emphasis on digital is being rolled out to promote the Zee HD League. As part of the HD campaign – Zee TV HD will showcase the World Television Premiere of the critically acclaimed and award-winning movie The Lunchbox on Sunday, 8th February.

     

    Sunil Buch, Chief Business Officer, ZEEL says, “With close to a 40 per cent increase in the sales of flat-panel TVs coupled with an aggressive push by DTH and Digital Cable players, HD channels continue to gain consumer traction. Zee HD League is aimed at giving an enriched viewing experience to the affluential viewers. Our approach will be two pronged – Adding width in terms of new HD channels and depth by looking at HD exclusive offerings from each of our channels.”

     

    Ashish Sehgal, Chief Sales Officer, ZEEL said, “There is a clear opportunity for advertisers to sharply target the elusive affluent audience segment. HD subscribers have a high skew towards the premium 25+, SEC AB in 6 metros and are growing at a whopping 50% per annum. By adopting a network approach, we will further strengthen our monetization strategy by offering advertisers a suite of advertising options across multiple genres.”

     

  • Sunil will also head Network Marketing, Audience Content Research, Brand Activation & Identity Strategy

    Sunil Buch joins ZEEL as CBO

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of Sunil Buch as Chief Business Officer (CBO). Sunil will be responsible for the business deliverables critical to the organization via effective and quick implementation of prioritized strategic initiatives across the organization. In addition, Sunil will also head Network Marketing, Audience Content Research, Brand Activation & Identity Strategy.

     

    Punit Goenka

    Punit Goenka, MD & CEO, ZEEL, said “As we work towards accomplishment of our Vision 2020 goals, we want to undertake enterprise-wide strategic initiatives that focus on not only enhancing business performance but also bring in operational excellence and efficiency across the network. We are confident that Sunil’s high degree of consumer connect, his creativity and communication skills coupled with his sharp business focus and ability to manage a wide spectrum will enable us to gain significant competitive advantage.”

     

    Sunil has over two decades of well-rounded experience in Functional & General Management across various sectors including FMCG, Advertising, Media & Entertainment and Telecom Retail. Prior to joining ZEE, he was the Business Head – Reliance Own Retail at Reliance Communications.