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Tag: Sunil Alagh

  • The first TV commercial of the campaign, with 'Bijli Bachao, Desh Banao' tagline, was unveiled on December 14 to mark the national energy conservation day.

    Ogilvy & Mather powers government initiative to save 25,000 mw of electricity

    By Pritha Mitra Dasgupta

     

    The power ministry has launched a mega advertising campaign saying the country can save 25,000 MW of electricity every year by just being prudent. The first TV commercial of the campaign, with ‘Bijli Bachao, Desh Banao’ tagline, was unveiled on December 14 to mark the national energy conservation day.

     

    Piyush Pandey

    “This is part of a huge campaign which the ministry has planned and will be launched in phases,” said Piyush Pandey, executive chairman at Ogilvy & Mather India, which designed the campaign. The first leg of the campaign showcases school children as torchbearers of this initiative. The ministry has launched an on-ground school contact programme. The Bureau of Energy Efficiency hopes to register 1,000 schools on its portal in the next one year to will help spread the message.

     

    The power ministry recently roped in Pandey, Sam Balsara, CMD at Madison World, and Sunil Alagh, a marketing consultant, as part of its publicity committee. While the first leg of the ad campaign talks about saving domestic energy, the ministry has planned a separate campaign on how industries can save energy too.

     

    “The ministry will involve people from all walks of life to advocate the message as change of behaviour towards energy consumption and usage is the need of the day. I believe this campaign should go on even when we have saved enough power and energy,” said Pandey.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • The Piyush Goyal-led ministry has roped in Ogilvy & Mather India executive chairman Piyush Pandey, Madison World chairman and MD Sam Balsara and Sunil Alagh, a marketing consultant, for a compelling campaign around saving and efficient use of electricity

    Piyush Pandey, Sunil Alagh & Sam Balsara to contribute in government’s save-power drive

    By Mitul Thakkar & Pritha Mitra Dasgupta

     

    The power ministry is tapping the imagination of advertising gurus to hammer home the message that India can save 25,000MW of energy every year by being prudent.

     

    The Piyush Goyal-led ministry has roped in Ogilvy & Mather India executive chairman Piyush Pandey, Madison World chairman and MD Sam Balsara and Sunil Alagh, a marketing consultant, for a compelling campaign around saving and efficient use of electricity. “We are all helping the committee as individuals. We are now waiting for the brief,” Pandey said. “The idea is to bring awareness on saving power and ways of using power in the correct way.”

     

    Despite having an installed power generation capacity of over 250,000 MW, about 5% of India’s close to 600,000 villages remain deprived of electricity, while power supply in most rural areas is erratic, mainly due to high consumption in urban areas.

     

    Some experts say the government’s efforts to cut electricity wastage need to be supplement strategies to reach out to the industrial and agriculture sectors where energy conservation potential is estimated at over 23%.

     

    As per the ministry’s estimates, close to 25,000 MW of energy can be saved annually.

     

    The ministry, sources say, may rope in prominent faces as brand ambassadors to energise its “saving electricity” campaigns which, thus far, are perceived to have not achieved much. An efficient power sector tops the priority list of Narendra Modi, who as chief minister had turned around Gujarat’s utilities and showcased them as a development model.

     

    In its election manifesto earlier this year, the BJP promised uninterrupted power supply for all. Government agencies like the Bureau of Energy Efficiency have taken several steps to improve energy efficiency and promote power saving.

     

    Ogilvy’s sister agency, Soho Square and Madison, helped the BJP with its Lok Sabha poll campaign, which too was led by Union minister Piyush Goyal, Mr Pandey and Mr Balsara, and the trio continue to work on campaigns for state assembly elections. Asked if he is open to joining more committee’s within government, Pandey said, “I am open to helping out on any call. But I can’t spread myself too thin and then fail to deliver the work.”

     

    Meanwhile, there are talks that Mr Modi wants Mr Pandey to lead communications for both the government and the party. Although Pandey denied having received any such offer, several top executives at WPP said the offer includes maintaining agency relations and supervising government projects like ‘Swachh Bharat Abhiyan’, ‘Clean Ganga’ and ‘Jan Dhan Yojana’, among others.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish