Tag: Suniel Shetty

  • Suniel Shetty mandates Sandeep Dahiya’s Branquila

    By Our Staff

     

    Sandeep Dahiya

    Suniel Shetty, actor and businessman, has announced a collaboration with Branquila Brand Ventures, the integrated brand management agency founded by senior mediaperson Sandeep Dahiya. Effective immediately, Branquila Brand Ventures assumes responsibility for managing Shetty’s brand and businesses across multiple avenues. This is the first time that the actor-businessperson has got an agency to not only “strengthen and scale-up existing ventures but also explore newer avenues, across categories, and across platforms”.

     

    Talking about the collaboration, Suniel Shetty said: “Sandeep brings with him two key ingredients for unlocking future growth – experience across categories and imagination beyond compare. It’s a rare combo, and I am excited to have him on-board to explore newer avenues, as well as to propel the existing ones.” He further added, “I strongly believe in ethical growth, and doing things differently. I am glad that we’ve got great alignment with him there as well.”

     

    Added Dahiya who is Founder & CEO of Branquila Brand Ventures: “Anna Suniel Shetty is an industry in himself, and it’s an honour to work with him across multiple ventures to curate, create and collaborate on new and novel ideas.” He further stated, “Mr. Shetty’s acute understanding of the key aspects of business, is hard to match – not just within the industry, but outside it as well. We look forward to collectively breaking newer frontiers.”

     

    Brandquila Brand Ventures was set up in November 2022 by Dahiya, who has held leadership positions with The Times of India group and earlier with Viacom18.

     

  • &TV to launch reality series – India’s Asli Champion…Hai Dum! on May 6

    By A Correspondent

     

    General Entertainment Channel &TV is set to launch its reality show – India’s Asli Champion…Hai Dum! Hosted by the Suniel Shetty, the show will see 12 contestants – six boys and six girls from different walks of life fight it out in the ultimate test of physical and mental endurance to win the glorious title of India’s Asli Champion. The show starts on May 6th and will air every Saturday-Sunday at 9 pm.

     

    Speaking about the show, Rajesh Iyer – Business Head, &TV said: “India’s Asli Champion…Hai Dum is set against the backdrop of sports and fitness coupled with real emotions that highlight stories of grit and determination on a huge canvas. Through this show, we intend to pave the way for a fresh perspective around fitness and motivate everyone to take it up as a way of life. This is our step towards making India fit and we are glad to have Suniel Shetty at its forefront.”

     

    The show is conceptualized by Zee Format Factory and produced by Colosceum Media.

     

  • SonyLIV unveils health & wellness content platform, LIV FIT

     

     

    SonyLIV has announced the launch of LIV FIT, a health and wellness segment on its OTT platform. From Suniel Shetty and his team of trainers to Mickey Mehta, Nawaz Modi Singhania, Yasim Karachiwala, Ramona Braganza and Satya, the attempt will be to ensure enhanced engagement with viewers that is also likely to augment and sustain their interest in meeting their diet and exercise goals.

     

    Said Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India Pvt Ltd: “With a keen understanding on the health situation and the need for it and health and wellness having emerged as  the most sought-after subjects for content consumption in India, we at SonyLIV decided to introduce  LIV FIT, to fill the gap with content that comes from the most reliable sources.With the best of health and fitness gurus on board, we are certain that LIV FIT will be a great hit with our users and will make a tangible impact on their lives.”