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Tag: Sunfeast Dark Fantasy

  • Conceptualised by FCB Ulka, Bengaluru

    SRK in new campaign of Sunfeast Dark Fantasy Cookie

    Sunfeast Dark Fantasy from ITC Store has launched a new campaign “Har Tiffin Ki Sweet Ending” starring Shah Rukh Khan.

    The internet was abuzz with the question “What’s in Shah Rukh’s tiffin?” over the past few days. It is widely known to his fans that the King of Bollywood carries his own tiffin to the sets. However, no one really knows what he brings in the tiffin!

    While the internet kept wildly guessing from salads to biryani, SRK finally revealed that like many Indians, he too loves to end his tiffin on a sweet note and carries his favourite Sunfeast Dark Fantasy cookie in his tiffin. Filled with decadent molten choco crème, Sunfeast Dark Fantasy is the ideal post-meal dessert.

    In this campaign, Sunfeast Dark Fantasy presents a convenient and indulgent solution that fits perfectly into any tiffin.

    Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC, said: “We are thrilled to unveil our latest campaign, ‘Har Tiffin Ki Sweet Ending’ with Shah Rukh Khan. With this campaign, we aim to redefine the way people look at their tiffin. We hope to enhance their consumption habit by offering a dessert experience in a convenient format which elevates their tiffin moments.

    Damodaran. M, President & Head of Office, FCB Ulka, Bengaluru added: “As Indians, our behaviour has always been to satisfy our craving for something sweet after every meal. However, when it came to our tiffins, this behaviour was missing. And, that was an opportunity for us to position Dark.

  • Sunfeast Dark Fantasy strengthens its brand positioning as an indulgent offering by embarking on ‘meetha moments’ in its latest TVC

    Alia Bhatt endorses new Sunfeast Dark Fantasy range

    By A Correspondent

     

    Sunfeast Dark Fantasy has rolled out its new ad film which features actor Alia Bhatt. With this new communication, the brand aspires to position itself as the ‘New Meetha’ which people can take pride in serving their guests.

     

    Commenting on the ad film, Paritosh Wali, Chief Operating Officer, Biscuits & Confections Cluster, Foods Division, ITC Limited said: “We endeavour to elevate the dessert indulgence experience of Sunfeast Dark Fantasy by positioning it as the ‘New Meetha’ for all celebratory occasions. Sunfeast Dark Fantasy focuses on special moments with family and friends to make the indulgence more exciting. The TVC emphasizes on joy of sharing  and showcases the premium look & feel of Dark Fantasy as a meetha. Sunfeast aims to break further barriers and scale new heights in the indulgent biscuits segment by entering the space of meetha.”

     

    Commenting on the campaign, Swati Bhattacharya, Chief Creative Officer, FCB Ulka, added: “The story beautifully captures the idea of ‘Everyday Chocolate Cravings’, while establishing Dark Fantasy as a superior and unique alternative during Meetha occasions. Alia plays a character of a chocolate addict and Dark Fantasy, with its ultimate chocolate credentials, gives you an irresistible chocolate experience. With this film, the brand takes its idea of heightened irresistibility to the next level.”

     

     

  • With this exciting collaboration, Sunfeast Dark Fantasy aspires to further strengthen its brand positioning as an indulgent offering

    Sunfeast Dark Fantasy ropes in Alia Bhatt as its brand endorser

    By A Correspondent

     

    Sunfeast Dark Fantasy from ITC Foods has signed on Alia Bhatt as its brand ambassador.  The brand has teamed up with feature film and ad film director, Gauri Shinde.

     

    Commenting on this collaboration, Paritosh Wali, COO, ITC Foods- Confections said: “At ITC, our endeavour has always been to provide innovative, delightful & superior quality products to our consumers. Sunfeast Dark Fantasy is a true reflection of our commitment to delight consumers with unique and differentiated offerings. Irresistible indulgence, anytime-anywhere, has been our brand’s promise to our consumers and the new campaign takes this forward effectively. With Dark Fantasy’s new communication we are providing a unique proposition of making an easy yet delightful dessert using Dark Fantasy cookies. I am confident that Dark Fantasy’s association with Alia Bhatt, will only build the excitement about our innovative offerings and enrich consumer experiences about the product.”

     

    Said Nitin Karkare, Chief Executive Officer, FCB Ulka on the campaign: ‘The association of Sunfeast Dark Fantasy and Alia Bhatt is a match made in heaven. In Alia we found the perfect fit as far as seamlessly bringing alive the irresistibility and spontaneity of consumption goes. This association is the perfect next step towards further entrenching the story of an irresistible indulgence, and towards demonstrating the versatility of occasions that the brand can address.”

     

     

  • With this exciting collaboration, Sunfeast Dark Fantasy aspires to further strengthen its brand positioning as an indulgent offering

    Sunfeast Dark Fantasy ropes in Alia Bhatt as its brand endorser

    By A Correspondent

     

    Sunfeast Dark Fantasy from ITC Foods has signed on Alia Bhatt as its brand ambassador.

     

    Said Paritosh Wali, COO, ITC Foods- Confections: “At ITC, our endeavour has always been to provide innovative, delightful and superior quality products to our consumers. Sunfeast Dark Fantasy is a true reflection of our commitment to delight consumers with unique and differentiated offerings. Irresistible indulgence, anytime-anywhere, has been our brand’s promise to our consumers and the new campaign takes this forward effectively. With Dark Fantasy’s new communication we are providing a unique proposition of making an easy yet delightful dessert using Dark Fantasy cookies. I am confident that Dark Fantasy’s association with Alia Bhatt, will only build the excitement about our innovative offerings and enrich consumer experiences about the product.”

     

    Commenting on the campaign, Nitin Karkare, Chief Executive Officer, FCB India added: ‘The association of Sunfeast Dark Fantasy and Alia Bhatt is a match made in heaven. In Alia we found the perfect fit as far as seamlessly bringing alive the irresistibility and spontaneity of consumption goes. This association is the perfect next step towards further entrenching the story of an irresistible indulgence, and towards demonstrating the versatility of occasions that the brand can address.”