MxMIndia

Tag: Sunetro Lahiri

  • The account will be handled out of The Glitch, Mumbai

    Glitch bags digital mandate for Fair & Lovely

    By A Correspondent

     

    The Glitch, a full-service digital agency, has won the mandate for Fair & Lovely, HUL’s skincare brand. The agency will be managing the communication strategy, social media marketing and brand management across digital platforms.

     

    Commenting on the win, Prachi Maroo, Business Director at The Glitch said: “We are extremely excited to get the opportunity to partner with one of the world’s biggest personal care brands. Fair & Lovely adds greatly to our existing personal care category portfolio that we have been building over the past few years. Our aim is to take the brand’s presence on digital many notches higher both across the skincare range as well as the foundation.”

     

    Added Sunetro Lahiri, Creative Director at The Glitch: “Fair & Lovely as a brand has been a marketeer’s study case vis-a-vis getting the grassroots and tactical strategies perfect for years on end. The partnership is extremely exciting for the possibilities and journeys we’re itching to chart out as a creative thinktank.”

     

     

  • With Indulekha, the digital agency adds another feather to their cap along with a growing list of clientele across categories

    The Glitch wins digital mandate of Indulekha hair oil

    By A Correspondent

     

    Sunetro Lahiri

    Digital agency Glitch has bagged the mandate of hair care brand from Hindustan Unilever - Indulekha. As part of this mandate, the agency will handle the digital advertising and social media marketing, content production and reputation management for the brand.

     

    Speaking on the win, Sunetro Lahiri, Creative Director at The Glitch said: “The exciting thing about a homegrown brand like Indulekha is the sheer visual playground we get to play with when it comes to crafting the language. Visual or verbal, the tenets of Ayurveda and its affectivity make for a rather rich canvas… and that’s the most exciting part for any creative personnel.”

     

    Prachi Maroo

    Glitch Business Director, Prachi Maroo, also added, “It’s a great privilege to be tackling an array of hair care and styling brands ranging from the premium to the zany, and this addition only makes things more challenging and fun. We have been handling varied set of brands such as Set Wet, Tresemme, Bed Head by TIGI and Ayush in the hair portfolio. With Indulekha, our next step is to make sure the brand is perceived as the game changer that it truly is.”