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Tag: Sunder Muthuraman

  • Irvinder will oversee the delivery of Analytics offerings and drive the growth for India business

    Irvinder Kaur is India Lead, Analytics Practice at Kantar

    By A Correspondent

     

    Kantar has announced the elevation of Irvinder Kaur as India Lead for the Kantar Analytics Practice. Kaur will oversee the delivery of analytics offerings and drive the growth for India business.

     

    Said Preeti Reddy, CEO South Asia, Insights Division, Kantar:  ‘‘Irvinder’s experience across marketing, sales and analytics will help Kantar deliver better marketing ROI solutions for our clients. This is a core focus area for Kantar and we are confident Irvinder will give it the impetus it needs.”

     

    Added Sunder Muthuraman, CEO APAC and Global Chief Client Officer, Analytics Practice, Kantar: “Irvinder has been a co-creator of innovative data driven solutions with a focus on addressing client challenges in data analytics and ROI management. An approach that not only makes her a trusted partner for the clients, but also a strong business leader for the company.”

     

     

  • The company will bring together data, analytics, technology solutions and consumer-insight capabilities to help marketers simplify the sheer volume of data they are currently receiving

    With Bengaluru as a hub, WPP to form global analytics firm ‘Gain Theory’

    By Pritha Dasgupta

     

    WPP, the world’s largest advertising company, is merging two of its existing companies to float a new global analytics company called Gain Theory with three key hubs in New York, London and Bengaluru.

     

    It will help marketers analyse the maze of big data at a much quicker pace and help them incorporate and use the information in their business plan. The company will bring together data, analytics, technology solutions and consumer-insight capabilities to help marketers simplify the sheer volume of data they are currently receiving. It combines WPP’s expertise in media, marketing, data and technology to create a consultancy that will help brands make smarter, faster, predictive business decisions.

     

    “Gain Theory is the coming together of a select set of entities driving marketing RoI (return on investment) analytics and practices within the WPP group and will be a separate P&L (profit and loss). Acquisitions and partnerships as appropriate will be part of our road map.

     

    The new entity will focus on marketing analytics and help clients navigate the big data-driven consumer engagement and maximise RoI from these activates”, said Sunder Muthuraman, CEO, Gain Theory APAC.

     

    In India, Hindustan Unilever is by far the biggest client of Gain Theory. “We believe that when it comes to innovation in analytics and analytical technology, India, particularly Bengaluru, will lead the way. Meritus — one of the founding members of Gain Theory — is headquartered in Bengaluru and has a rich heritage in innovation, which is a strength that will be leveraged under Gain Theory,” said Muthuraman.

     

    While, globally, Gain Theory is led by Jason Harrison as the chief executive officer, Sunder Muthuraman will be the India lead and the CEO of APAC. The global operations will also include Manjiry Tamhane as the chief operating Officer and CEO, EMEA.

     

    “There’s no denying that technology today offers us more access to data than ever before, but in doing so it can also create paralysis for companies that need to act quickly,” said Harrison.

     

    The company is starting off with 200 employees worldwide that include professionals like data scientists, statistical experts, big data technology experts and various domain experts in the field of marketing, media and consumer engagement. It will soon expand to Latin America and China.

     

    Gain Theory will work with both existing and non-WPP clients. It will also draw expertise from other WPP companies like GroupM, KBM and Kantar.

     

    Source:The Economic Times

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