MxMIndia

Tag: Sunder Aaron

  • Expands its content production while setting up for more growth in India

    Chicken Soup consumes Locomotive Global

    By Our Staff

     

    Chicken Soup for the Soul Entertainment Inc, operators of streaming advertising-supported video-on-demand (AVOD) networks, has announced the acquisition of a majority stake in Locomotive Global. This happened last week.

     

    Said William J. Rouhana Jr., Chairman and CEO for Chicken Soup for the Soul Entertainment: “Expanding into India has been a top priority for us in our international expansion strategy and we are excited to be entering the market with an ambitious company like Locomotive Global,” “This acquisition allows us to utilize Locomotive’s revenue, cash flow and presence in India as a base for further expansion in the region. We look forward to backing Locomotive’s expansion plans as we continue the rollout of our international strategy.”

     

    Added Sunder Aaron, Co-founder and Principal, Locomotive Global Inc: “There continues to be a major opportunity to produce high-quality content for platforms and services in India such as Amazon Prime Video, Netflix, Hotstar-Disney+ and others as they now compete for original movies and series so that they can better serve a rapidly growing OTT user base. Production costs are lower in India than in most Western markets, and we can use our development and production capabilities here to meet this growing demand for quality content. We also aim to provide high-quality productions for Chicken Soup for the Soul Entertainment’s AVOD networks at lower costs. The AVOD business is primed for growth in India as broadband connectivity, FAST channels and usage of connected televisions are expanding rapidly. Chicken Soup for the Soul Entertainment is the perfect company to partner with  so that we can seize hold of these burgeoning opportunities together.”

     

  • Will provide strategic direction to create new opportunities

    The Q appoints Simran Hoon as CEO

    By Our Staff

     

    Simran Hoon
    Simran Hoon

    Hindi GEC Q has announced the appointment of Simran Hoon, a senior mediaperson and until last year with Viacom18, as Chief Executive Officer. In her new Hoon, Simran will leverage her experience and insight to provide strategic direction to create new opportunities for The Q in India thus driving the organization’s overall growth.

     

    Said Curt Marvis, Co-Founder and CEO of QYOU Media: “As we gear for even greater growth and expansion in India,  it is the right time to add someone with Simran’s extraordinary capabilities to our leadership team. Our growth in India has been exponential and we are confident that Simran, with her keen business acumen and  in-depth understanding of the industry, will immediately propel The Q forward. Simran’s distinguished record and forward-thinking approach will help us stay ahead of the curve.”

     

    Added Sunder Aaron, Co-Founder & MD, The Q India: “We are delighted to have Simran on board. She is a seasoned professional with extensive knowledge of the media and entertainment industry, who brings with her rich experience and enormous expertise that we believe fervently will take The Q to the next level. Her expansive knowledge and understanding of the Indian television market will be of immense value to our company.”

     

    Said Hoon: “In today’s dynamic and evolving business environment, it is of extreme importance to stay differentiated, relevant and meaningful. I am excited  to embark on this journey with The Q and grateful for having been entrusted with the responsibility of leading the team at The Q India as its first CEO. I look forward to working closely with the team here as we scale newer and newer heights.”

     

     

  • Combined April launches on DD Free Dish and Dish TV add 50M total TV households

    Q India announces reach to 100 mn TV homes

    By Our Staff

    Qyou Media has announced that its flagship Hindi entertainment channel, The Q India, has reached distribution to 100 million TV households as a result of launching on both DD Free Dish and Dish TV in April. The company issued a press release in connection with the new DD Free Dish (Channel 34) agreement. The new distribution relationship with DISH TV (Channel 128) has not been previously disclosed.

    Said Sunder Aaron, Co-Founder and General Manager of Qyou Media India Pvt. Ltd.: “2021 continues to be a year where The Q India is accelerating the depth and breadth of our foundation for becoming a mainstream brand and media company in India.  We have stated our goal of being a leading youth brand in India and distribution agreements like these are a key to making that happen. In addition, these are critically important building blocks as we pursue growing ratings and the ensuing revenue that will occur”.

  • Menon was Chief Marketing Officer at Sakal Media Group until recently

    QYou Media appoints Krishna Menon as Chief Revenue Officer of Q India

    By A Correspondent

     

    Krishna Menon

    QYou Media Inc has  announced the appointment of Krishna Menon as Chief Revenue Officer of The Q India . Based in Mumbai, Menon will drive the advertising and sponsorship revenue.

     

    Prior to joining Q India, Menon served as Chief Marketing Officer at Sakal Media Group and General Manager at Network 18 Media. Menon will be responsible for increasing advertising sales and boosting digital, channel and mobile platform revenues by creating new opportunities for monetisation. He will also also oversee The Q’s expansion into influencer marketing initiatives.

     

    Sunder Aaron

    Said Sunder Aaron, General Manager at The Q: “The Q India business is growing quickly, and we’re excited to build on this momentum by bringing Krishna onto our executive management team. Krishna has a proven track record of growing media and mobile businesses in the region. He’s also someone who knows how to fashion and cultivate a brand and will serve as a key player as we further grow The Q into the leading channel and programming brand for young Indians aged 20-30 years old.”

     

    Added Menon: “I am thrilled to be joining The Q India team. I look forward to helping build The Q into a premier entertainment brand for young Indians and capitalising on new opportunities to maximise revenue potential through ad sales, channel distribution and influencer campaigns with partners.”

     

     

  • How do you keep viewers coming back to you in an arena that’s packed with channels and content?

    The Anchor: 7 ways to keep a viewer glued to your channel

    By Sunder Aaron

     

    #1 Assortment: A channel needs to offer a variety of content to viewers to keep them coming back.

     

    #2 Thematic: It is important to be a part of local festivals and important historic days which makes the viewers feel closer to the channel – for example Diwali or Independence Day.

     

    #3 Original: A viewer today is bombarded with numerous communications all the time – it is more important than ever create a clear differentiation amongst the category to enjoy top-of-mind status with the viewers.

     

    #4 Young and fresh: Any viewer, young or middle-aged, would like to watch a film which excites him/ her. The best way to this is to keep the appearance of the channel vibrant and fresh.

     

    #5 Beyond the television screen: Gone are the days when television channels just aired promos and hoped to keep viewers glued – the need of the hour is to create brand extension programs.

     

    #6 Avoid repetition: Repetition could result into losing a fair amount of eyeballs since there is a sense of disappointment if the viewer has already watched the content.

     

    #7 Surprise element: Surprise your viewer! Exceed your promise by delivering more than you promise.

     

    Sunder Aaron is Business Head, PIX.