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Tag: Sunayna Malik

  • These include Milestone Systems, Commvault, Eka Software Solutions digital travel platform Agoda, and Global Indian International School

    Archetype announces “several” wins in H1/2021

    By Our Staff

     

    PR agency  Archetype India (eka Text100) has added several strong mandates across diverse sectors in the first half of the year, it reports in a communique.

     

    These include Milestone Systems, Commvault, Eka Software Solutions digital travel platform Agoda, and Global Indian International School.

     

    Said Sunayna Malik, SVP & Managing Director, Archetype India: “I’m delighted at the recent significant wins we have made and welcome our new clients to the Archetype fold. The India business is growing well despite COVID-led challenges & constraints and our continued ability to strengthen our presence across the technology and education sectors is very gratifying..  These wins are a testimony to the teams’ passion, hard work and depth of understanding across diverse domains. Internal morale is high and I’m quite confident that we will shore up on this momentum as the year progresses.”

     

  • Will span social, digital, creative, PR and employee advocacy

    Archetype wins communications mandate for GreyOrange

    By Our Staff

     

    GreyOrange, a global provider of solutions that modernise fulfilment operations through AI-driven software and robots, has awarded its communications mandate to Archetype (formerly Text100). The agency will reinforce the GreyOrange’s employer brand globally – with an added focus on driving the tech and corporate brand positioning in India. This will be an integrated remit spanning social, digital, creative, PR and employee advocacy.

     

    Said Gopal Krishna, Director, Marketing and Communications, GreyOrange: “We are thrilled to partner Archetype to drive our brand reputation in India as well as our global employer proposition. Their integrated consulting and execution capabilities, as well as the ability to appreciate the nuances of what our brand needs now and in the short term without losing sight of the big picture or the long term, will prove crucial to driving our positioning in these dynamic times.”

     

    Added Sunayna Malik, Managing Director, India and Senior Vice President, APAC at Archetype: “We are delighted to work with GreyOrange and partner them as they redefine “what’s next” in ecommerce fulfilment, robotics and AI. We are excited to deliver an effective employer brand as well as an overall communications program to support their mission to solve some of the world’s most complex business problems.”

     

     

  • To offer LifeWorks by Morneau Shepell

    Archetype announces employee wellness programme

    By Our Staff

    PR agency Archetype has launched an employee wellness programme across the APAC region including India. It has partnered with Toronto based firm Morneau Shepell to offer the LifeWorks Employee Assistance Programme for all Archetype employees from the region.

    Said Sunayna Malik, Managing Director, India and Senior Vice President, APAC, Archetype: “At Archetype, employee safety and wellbeing is paramount. The pandemic has underpinned the need for as much focus on our mental wellbeing, as on physical wellbeing. We believe this initiative with LifeWorks will provide our employees ready and expert access to experienced counsellors and help them take better care of themselves. Happy employees make for happy workplaces and that is an imperative for us.”

     

     

  • Archetype will be responsible for providing strategic direction to build on the brands reputation quotient

    Archetype bags Vivo India’s communications mandate

    By A Correspondent

     

    Vivo Mobile has awarded its communications mandate for India to Archetype (formerly Text100), following a multi-agency pitch. Archetype will be responsible for providing strategic direction to build on the brands reputation quotient, as it continues its leadership trajectory in India.

     

    Said Nipun Marya, Director – Brand Strategy at Vivo India: “For us communications is vital to our growth and consumer connect strategy in India. In Archetype, we have found a partner that is enthusiastic and aligned to our goals.”

     

    Added Sunayna Malik, Managing Director, India and Senior Vice President, APAC at Archetype: “We are very excited to partner with vivo in their growth trajectory in India. They are a leading smartphone player today with significant plans for the India market and we’re really excited at the scope and scale of this integrated, creative remit.”

     

     

  • Archetype was the agency on record for the British Council going into the pitch

    Archetype bags British Council’s communications mandate

    By A Correspondent

     

    British Council, the UK’s international organisation for cultural relations and educational opportunities, has renewed its public relations mandate for India with Archetype (eka Text100).

     

    Said Nirupa Fernandez, Director Marketing India, British Council: “In Archetype, we have a partner that understands the complex communications ecosystem for a brand like ours. Their strategic consultation, insights-driven approach and creative storytelling competencies assure us that they are the right partners to help us communicate effectively with our multiple stakeholders in an ever-evolving world.”

     

    Added Sunayna Malik, Managing Director, India and Senior Vice President, APAC at Archetype: “We are delighted to work with the British Council and are looking forward to a successful partnership with such an iconic brand. The ultra-wide canvas that the British Council operates across presents us with great learning opportunities.”

  • Former Bite team to accelerate the agency’s integrated growth in India

    Text100 India launches HyperText

    By A Correspondent

     

    Text100, an integrated communications consultancy announced the launch of HyperText, its new brand in India. HyperText will be part of the Text100 India Group and will deliver client campaigns with an integrated and digital approach across multiple sectors. HyperText will be made up of Bite India’s former team and follows the finalisation of the merger between Text100 and Bite in the Asia-Pacific (APAC) region and in mainland Europe in January 2015.

     

    Text100, the flagship NextFifteen brand in India will continue to deliver integrated, audience-centric campaigns for clients across technology, telecom, travel, healthcare, energy, automotive and consumer sectors. HyperText, the consultancy’s new brand in India will help expand Text100 India’s range of offerings to create a more comprehensive, local and integrated proposition.

     

    “The successful merger between Text and Bite has increased our scale and accelerated our integrated communications capabilities regionally and in India,” said Anne Costello, Regional Director, Text100 Asia. “In India we’ve taken a different approach, due to the size and complexity of the Indian market and to best address client needs. Text100 is an incredibly successful brand in India and provides an array of integrated services across diverse sectors. Hypertext will have a smaller, more boutique agency feel and will focus on building upon its existing base of digitally led, influencer and communications campaigns.”

     

    Sunayna Malik, Managing Director, Text100 India adds: “Clients in India are increasingly preferring to work with firms that bring well-rounded capability and diverse skill sets under one-roof. HyperText offers a rich services suite encompassing strategic & corporate communications, integrated marketing solutions, content marketing, influencer engagement and analytics. This enables us to offer our clients a composite communications proposition with the focus and attention that a boutique consultancy brings to the table.”

     

    Pranav Kumar, former Managing Director, Bite India will become Managing Director for HyperText and will report into Sunayna Malik. The HyperText teams are located in New Delhi, Mumbai and Bangalore and have pan-India reach through a well-established partner network.

     

    HyperText will build on its ‘Bite heritage’ in communications, content development and in managing cross-channel influencer communities to offer a suite of integrated communications services designed to help brands stay ahead of the curve, differentiate and build formidable reputations. Based on its work with some of the world’s leading corporations and disruptors over recent years, HyperText offers services backed by compelling insight, a strategic approach to campaign management and strong content capability.

     

  • The company's offering caters to mobile publishers, app developers across platforms IOS / Android/ WP7 & J2ME

    Vserv.mobi appoints Text 100 as its PR partner in India

    By A Correspondent

     

    Vserv.mobi (Vserv), a leading mobile ad network for app developers, publishers and advertisers in emerging markets, has awarded its public relations mandate to Text 100 post a multi agency pitch.

     

    Vserv was founded in Jan 2010 by Dippak Khurana and Ashay Padwal, who bring over 30 years of combined experience in Mobile Internet and Digital Advertising space. It is the leader for in-app advertising for J2ME Apps in India, the largest market globally for Java-based apps. Headquartered in Mumbai, Vserv has delivered in-app and Wap advertising in over 200 countries for leading Fortune 500 brands and digital media companies. The company’s offering caters to mobile publishers, app developers across platforms IOS / Android/ WP7 & J2ME.

     

    “Text 100’s strong track record in technology PR gave us the confidence to appoint them as our PR partners. Understanding of the competitive mobile advertising ecosystem and team credentials were key considerations in choosing the right PR partner. We look forward to an exciting and productive partnership,” said Dippak Khurana, Co-Founder and CEO, Vserv.

     

    “With over 880 million subscribers and counting, it is only a matter of time before mobile advertising becomes the most preferred mass medium for advertisers. Given Vserv’s strong technology prowess, the company is well poised to emerge as the leader in this space. We are proud to partner with them and excited about leveraging our expertise to unleash the tremendous potential of the brand,” said Sunayna Malik, Managing Director, Text 100 India.

     

    Text 100 is a global public relations consultancy with a staff of 500 and a direct presence in 30 cities worldwide. Their client roster includes IBM, Cisco, Fujifilm, Lenovo, SanDisk, Skype and PayPal.