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Tag: Sun Pharma

  • On Doctor’s Day with Rishabh Pant and Mahima Chaudhry

    Sun Pharma launches nationwide initiative

    By Our Staff

     

    On the occasion of National Doctor’s Day, Sun Pharma launched an initiative, titled #SecondBirthDate, to celebrate and honour the contributions made by doctors.  As a part of this initiative, cricketer, Rishabh Pant and actor, Mahima Chaudhry took the lead and updated their social media handles with a #SecondBirthDate as a tribute to the doctors who have saved their lives.

     

    Said Kirti Ganorkar, CEO – India Business, Sun Pharma: “Doctors play an instrumental role in our lives, offering their expertise, compassion, and unwavering commitment to restoring health and patient well-being. Our #SecondBirthDate initiative is a tribute to the doctor community who have dedicated their lives to the service of humanity. Please join this national movement to extend gratitude to our doctors who truly deserve a collective thank you from all of us, not just today, but every day.”

     

    Commenting on the campaign idea, Rohit Devgun, Executive Creative Director & Kumar Saurabh, Group Creative Director, Ogilvy India added: “One of the most powerful emotions we feel towards our doctors is gratitude – for giving us or our loved ones a second chance at life. An emotion second only to the one we feel for our parents who give us our first chance at life. Sun’s #SecondBirthDate initiative for National Doctor’s Day, channelizes the emotion of profuse gratitude. The campaign uses real-life narratives of public figures who are seen encouraging people to send personalized messages of gratitude to their doctors.”

     

    Said Shekhar Banerjee – Chief client Officer & Office Head, West – Wavemaker: “This activity is very special. In a world where social media serves as a platform for expression & interactions, An action always speaks louder than an Ad. We are happy that Rishabh Pant & Mahima Chaudhry believed in what we are trying to convey and change their date of birth across social handles to mark their second chance at life.”

     

  • Expresses gratitude to doctors for their sacrifices and selfless service

    Sun Pharma launches ‘Thank you Doctor’ campaign

    By A Correspondent

     

    Sun Pharmaceutical Industries has launched a ‘Thank you Doctor’ campaign to express gratitude towards doctors for their sacrifices and selfless service. Created by Lowe Lintas, the video is about thankfulness, gratitude and hope and features a one-minute TVC which is based on testimonials of 12 real-life patients who have recovered from cancer, heart attack and Covid-19 disease, among others.

     

    Commenting on the campaign, Kirti Ganorkar, CEO of India Business, Sun Pharma said: “This film is a tribute to all doctors who play such a vital role in our lives. In the times of Covid-19 pandemic, every day, we hear new stories of their compassion & patriotism and are indebted to them for their sacrifice and commitment. The idea behind this campaign is to show the feelings of real-life patients who want to thank doctors for treating them.”

     

    Added Madhu Noorani, President – Creative, Lowe Lintas: The idea comes very simply from genuine real-life narratives of patients who have been taken care of by doctors in their most difficult times. The film is a touching display of gratitude from these real-life survivors to their doctors who have gone beyond their duty as doctors, playing multiple roles to emotionally support these patients in their most difficult times in the hospital, simply captured in two heartfelt words – Thank you.”

  • Wavemaker India will manage the integrated media mandate for Sun Pharma in India

    Wavemaker India bags media mandate for Sun Pharma

    By A Correspondent

     

    Sun Pharma has announced Wavemaker India as its media partner. Wavemaker India will manage the integrated media mandate for Sun Pharma in India.

     

    Commenting on the win, Ajay Gupte, CEO – South Asia, Wavemaker said: “This is a proud moment for us. We are super-excited to partner with Sun Pharma and confident that with our understanding of winning new consumer growth segments, backed by insights and precision capabilities, we can help Sun Pharma further strengthen its growth journey in India”.

     

    Added Shekhar Banerjee, Chief Client Officer and Head – West, Wavemaker India: “We are delighted to start our partnership with Sun Pharma. Powered with our consumer journey data, our expertise in analytics and some great talent at Wavemaker India,  we believe we will be able to identify more growth levers for Sun Pharma brands. Extremely thrilled for an exciting journey ahead with Sun Pharma”.

     

     

  • He will endorse Volini Maxx, its strongest pain relief spray yet

    Sun Pharma gets Virat Kohli as its new brand ambassador

    By A Correspondent

     

    Sun Pharma Consumer Healthcare announced the launch of its pain relief spray, Volini Maxx. The company has signed cricketer Virat Kohlias its new brand ambassador.

     

    Speaking about the association, Kal Sundaram, CEO – India, Emerging Markets & Consumer Healthcare, Sun Pharma, said: “Volini has been a trusted pain relief partner for over two decades. We are happy to introduce Volini Maxx spray which is stronger than any other topical pain relief spray available in India*. It will provide effective relief to people suffering from back and joint pain & also in sports injuries. Known for pushing the limits of physical endurance, Virat echoes the brand vision of constantly improving performance and not letting pain come in the way of going that extra mile.”

     

    Added Madhu Noorani, President, Lowe Lintas: “Virat Kohli headlines more than every cricket match he plays. He is celebrated for his consistent performance and unmatched levels of fitness. Unstoppable, he is always seen firing on all cylinders on the field. However, this does not come easy in today’s demanding competitive cricket world. A sportsperson’s life, more than anyone else’s, is liberally sprinkled with injuries and when you are knocked down, what matters most is how quickly you can come back to the game. In the Advert, Virat Kohli is seen pushing himself to the max. And while doing so he comes to a grinding halt because of pain. That’s when Volini Maxx steps in to put him back on his feet. This is the central theme of the campaign…don’t let pain stop you as you push your limits.”

     

     

  • A 360 degree marketing campaign featuring Akshay Kumar has gone live recently

    Sun Pharma signs Akshay Kumar as Revital H brand ambassador

    By A Correspondent

     

    Sun Pharma Consumer Healthcare announced that it has signed actor Akshay Kumar as the new brand ambassador of Revital H.

     

    Commenting on the development, Kal Sundaram, CEO – India, Emerging Markets and Consumer Healthcare said: “In Akshay Kumar, we have found a perfect ambassador who is not only physically fit but also exudes great energy at all times – attributes that define Revital H at its core. Many people have found a holistic good health partner in Revital H as it provides that extra energy and stamina required throughout the day.”

     

    The campaign includes TV, print, social, out-of-home and on-ground consumer initiatives.

     

    Added Madhu Noorani, Creative President, Lowe Lintas: “Akshay Kumar is one of the fittest, most high energy actors, known for his high energy and action stunts, and that led us to the campaign idea of “Sabki battery rahegi full.” It is a simple on-the-street expression that says it all… everything needs a recharge or a top up to keep going… it’s simple for consumers to understand and relate to. The TVC literally wrote itself. A simple and engaging film where we see Akshay Kumar the actor full of energy, doing what he does best – a high energy high action stunt sequence – shown in an actual working atmosphere with his other fellow actors and crew struggling to cope up with his energy level.”