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Tag: Sun Pharma Consumer Healthcare

  • He will endorse Volini Maxx, its strongest pain relief spray yet

    Sun Pharma gets Virat Kohli as its new brand ambassador

    By A Correspondent

     

    Sun Pharma Consumer Healthcare announced the launch of its pain relief spray, Volini Maxx. The company has signed cricketer Virat Kohlias its new brand ambassador.

     

    Speaking about the association, Kal Sundaram, CEO – India, Emerging Markets & Consumer Healthcare, Sun Pharma, said: “Volini has been a trusted pain relief partner for over two decades. We are happy to introduce Volini Maxx spray which is stronger than any other topical pain relief spray available in India*. It will provide effective relief to people suffering from back and joint pain & also in sports injuries. Known for pushing the limits of physical endurance, Virat echoes the brand vision of constantly improving performance and not letting pain come in the way of going that extra mile.”

     

    Added Madhu Noorani, President, Lowe Lintas: “Virat Kohli headlines more than every cricket match he plays. He is celebrated for his consistent performance and unmatched levels of fitness. Unstoppable, he is always seen firing on all cylinders on the field. However, this does not come easy in today’s demanding competitive cricket world. A sportsperson’s life, more than anyone else’s, is liberally sprinkled with injuries and when you are knocked down, what matters most is how quickly you can come back to the game. In the Advert, Virat Kohli is seen pushing himself to the max. And while doing so he comes to a grinding halt because of pain. That’s when Volini Maxx steps in to put him back on his feet. This is the central theme of the campaign…don’t let pain stop you as you push your limits.”

     

     

  • A 360 degree marketing campaign featuring Akshay Kumar has gone live recently

    Sun Pharma signs Akshay Kumar as Revital H brand ambassador

    By A Correspondent

     

    Sun Pharma Consumer Healthcare announced that it has signed actor Akshay Kumar as the new brand ambassador of Revital H.

     

    Commenting on the development, Kal Sundaram, CEO – India, Emerging Markets and Consumer Healthcare said: “In Akshay Kumar, we have found a perfect ambassador who is not only physically fit but also exudes great energy at all times – attributes that define Revital H at its core. Many people have found a holistic good health partner in Revital H as it provides that extra energy and stamina required throughout the day.”

     

    The campaign includes TV, print, social, out-of-home and on-ground consumer initiatives.

     

    Added Madhu Noorani, Creative President, Lowe Lintas: “Akshay Kumar is one of the fittest, most high energy actors, known for his high energy and action stunts, and that led us to the campaign idea of “Sabki battery rahegi full.” It is a simple on-the-street expression that says it all… everything needs a recharge or a top up to keep going… it’s simple for consumers to understand and relate to. The TVC literally wrote itself. A simple and engaging film where we see Akshay Kumar the actor full of energy, doing what he does best – a high energy high action stunt sequence – shown in an actual working atmosphere with his other fellow actors and crew struggling to cope up with his energy level.”

     

     

  • The campaign urges all to reflect on whether we are doing enough to give back to our parents

    Volini makes one wonder if we deserve a #PatOnTheBack

    By A Correspondent

     

    Sun Pharma’s Volini has come up with a campaign titled #PatOnTheBack. This film celebrates the small ways in which children can give back to their parents.

     

    Commenting on the campaign, Vidhi Salgoacar, Head of Sun Pharma Consumer Healthcare said: “Overcoming pain to create beautiful moments in life is what Volini stands for. This campaign is one of Volini’s many initiatives to reach out to the evolving audience who have endorsed and trusted Volini and made it the No. 1 Pain Relief Brand1 of the country.”

     

    Highlighting the creative thought process behind the campaign, Joy Mohanty, Regional President – North & East, Lowe Lintas said: “We felt there was an interesting space around children who go the extra mile for their parents, those who take the pain to be part of their important moments. And the brand celebrates those that are committed to this.”