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Tag: Sumit Sehgal

  • The digital film is conceptualized and executed by Sideways Consulting

    SleepX campaigns for a good night’s sleep

    By Our Staff

     

    SleepX from Sheela Foam Ltd has announced the launch of a new campaign titled ‘Good sleep is your superpower’. The campaign highlights the impact of a good night’s sleep on one’s productivity and well-being during the hours they are awake.

     

    On the campaign, Sumit Sehgal, Business Head – ECommerce, Sheela Foam Ltd., said: “Sleep is our best energy source – both mental and physical. With the launch of our brand idea – ‘Good Sleep is your superpower’, we aim to build on the importance of good sleep that will help the millennial generation sleep better. Curve is one such innovative product which is designed basis our body contour with curved foam layers for a restful sleep. We will be launching many new bedroom products to enable consumer sleep better and power through the day.”

     

    Added Sreekumar Puthan Veetil and Namaah Kumar, Creative Leads, Sideways: “Indians are among the most sleep-deprived in the world. And the last 2 years have forced us all to look at our lives a little differently; to focus a bit more on our well-being, both mental and physical. And here, we sensed there was space for a sleep solutions brand like SleepX to engage in a conversation, educate and eventually help us realize the importance of a good night’s sleep.”

     

  • The current Covid-19 pandemic is a huge cause for concern

    Sleepwell encourages citizens to clock-in 8 hours of sleep

    By A Correspondent

     

    Sleepwell has launched a campaign to create awareness about the importance of sound sleep, especially, in today’s scenario.

     

    On the campaign, Sumit Sehgal – CMO, Sheela Foam said: “At Sleepwell, we firmly believe that to ensure good health, one must clock in a minimum of 8 hours of undisturbed sleep. Sleepwell has always pushed innovation with a focus on health and hygiene. In 2018, we introduced our Neem Fresche Technology to prevent allergies and certain diseases while asleep. The attempt now, is to raise awareness about how 8 hours of sound sleep can build up the body’s defenses. Research shows that sleep triggers the body’s natural healing and helps absorb nutrients better. Just some of the reasons why one should be making sure they get their 8 hours of sleep.”

     

     

  • Ogilvy is tasked with delivering an integrated marketing communications strategy across the business

    Ogilvy Delhi wins creative & digital duties of Sleepwell

    By A Correspondent

     

    Sheela Foam has appointed Ogilvy for the creative and digital duties of all its brands including the flagship brand Sleepwell. This was the result following a multi-agency pitch. The agency has been tasked with delivering an integrated marketing communications strategy across the business.

     

    Sumit Sehgal

    Speaking on the development, Sumit Sehgal – CMO, Sheela Foam: “We are stoked to have Ogilvy as our integrated communication partner. Ogilvy brings on board a high level of strategic thinking and we look forward to co-creating a new narrative in the category. Given Ogilvy’s credentials in creating India’s Most Loved Brands, we are confident of adding another to the list. Look forward to this relationship and the journey ahead.”

     

     

    Shouvik Roy

    Added Shouvik Roy, President & Head of Office, Ogilvy Delhi: “We are looking forward to some great work as an outcome of this new partnership. Our interactions with the Sheela Foam leadership team has been thoroughly enjoyable and we are all very excited about this new partnership.”

     

     

  • The campaign attempts to resonate with the digital generation’s impulse to follow their dreams

    Comic targets millennials through its campaign – ‘#DontListen Kar Daal’

     

     

    Comio India, the latest entrant into the value driven mid-segment smartphone category in India, has unveiled its brand campaign with the theme- ‘#DontListen Kar Daal’.

     

    Said Sumit Sehgal, Chief Marketing Officer, COMIO India on the launch: “The young generation today is willing to take on risks, break away from convention and go beyond the ordinary. Our campaign, ‘#DontListen Kar Daal’ expresses the same sentiment as is designed keeping in mind the aspirations of youth. COMIO aims to empower them with the power features of its smartphones – large memory, camera, battery life, speed and tons of other features. Through our very first campaign, we look forward to build an affinity with the youth and connect with them one-on-one.”

     

  • Signs on PPR South Asia for PR, August Communications for digital and creative mandate

    Comio India appoints its agency partners for India

    By A Correspondent

     

    The relationship is on for a while but Comio has now announced its communications partners for the India market guess as a build-up to the launch this month. The company has signed on PPR South Asia for PR and August Communications for creative and digital mandate.

     

    Speaking on the occasion, Sumit Sehgal, Chief Marketing Officer, COMIO India, says “We are happy to bring both the agencies on board and kick-start COMIOs India journey, beginning with our upcoming launch. COMIO has a long-term vision for India and we strongly feel that the unified strategy of our partners will help take COMIO to the next level.”

     

    August Communications will handle the brand and communications strategy 360 across all medium ATL, BTL and digital. They will be conceptualise and craft the brand identity and help build the brand in the Indian market. PPR South Asia would focus on creating the PR strategy.

     

    It will be interesting to see how Comio deals with a possible backlash against Chinese goods. Clearly a role cut out for August and PPR.

     

  • With over two decades of experience in sales and marketing, Sehgal lead the marketing mandate in building ç as a differentiated, strong and conversational brand in the mobile handset market

    Sumit Sehgal appointed CMO at Comio India

    By A Correspondent

     

    Sumit Sehgal

    Chinese device-maker Comio has appointed Sumit Sehgal as Chief Marketing Officer of the company. In this role, Sehgal will lead the marketing mandate in building Comio as a differentiated, strong and conversational brand in the mobile handset market

     

    On this announcement, Sanjay Kumar Kalirona, CEO & Director, Comio said: “We are delighted to have Sumit Sehgal on board. He is a vital addition to the team at a time when the brand is in the nascent stage. It is a pleasure to have such an experienced professional in place and leading a critical part of the organisation.”

     

    Said Sehgal: “Building a new brand from scratch is a marketer’s delight. It is also thoroughly challenging to carve out your space in a VUCA market such as mobile handsets. I have no doubt whatsoever, that Comiowill shape up to be a loved brand which creates relationships with its customers as equals and becomes a small part of their complex lives”.