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Tag: Sumeet Vyas

  • Titled ‘no stress weekend with Rentals’, the TVC features actor, writer Sumeet Vyas

    Ola launches new brand campaign for Ola Rentals

    By A Correspondent

     

    Ola has launched a nationwide integrated campaign focusing on Ola Rentals. Starring actor and writer Sumeet Vyas, the video campaign highlights Ola Rentals as the go-to weekend ride.

     

    Conceptualised and developed by Happy mcgarrybowen, the TVCs show Sumeet as an empowered Ola Rentals customer who isn’t worried of getting tired of driving for long hours in heavy traffic. Instead, he enjoys a day out with his wife and back-to-back outings to meet relatives since he gets to relax at the backseat like a boss.

     

    Said Pallav Singh, Senior Vice President at Ola: “Since its launch in 2016, Ola Rentals has been a favourite among corporate customers and working executives who move from one meeting to another during the day. Through this latest campaign we want to highlight the convenience of having a cab on disposal for diverse needs like shopping trips, meeting friends, visiting relatives, local sightseeing etc. I am glad to share that the TVCs are garnering great response, which goes to show that customers today value convenience and experience. They don’t want to tire themselves driving in heavy traffic, instead would like to be driven around as they relax and enjoy their day off.”

     

    Added Samarjit Choudhry, Chief Operating Officer, Happy mcgarrybowen: “Ola Rentals is a very unique category. Unlike a point-to-point cab, this one is meant to take you to multiple places. It takes away a lot of pain points like parking or having to book another cab, not to say the pain of driving on congested roads. Keeping all this in mind, we decided to take weekends as a plank for communication because a large number of the people get out on weekends and face the stress of weekend traffic and finding parking spots. The ease of the product offering had to be conveyed and hence we came up with the campaign thought of #NoStressBoss.”

  • UrbanClap hopes to strengthen its position among both consumers and competitors as one of the best on-demand service providers in the country

    UrbanClap unveils new TVC starring Sumeet Vyas & Rasika Dugal

    By A Correspondent

     

    UrbanClap has announced the launch of its third TV commercial starring Sumeet Vyas and Rasika Dugal created by CellarDoor. In its ongoing endeavour to increase customer touch base, UrbanClap hopes to strengthen its position among both consumers and competitors as one of the best on-demand service providers in the country.

     

    Commenting on the launch, Abhiraj Bhal, Co–founder, UrbanClap said: “Our target audience consists primarily of working professionals in urban areas who require our services to sort their day-to-day tasks and chores and make life simple. With this in mind, we believed that Sumeet and Rasika were the perfect choice to convey our message- UrbanClap is all about delivering high-quality, reliable services at just the push of a button.”

     

    Elaborating further on the launch, Rishav Rastogi of Cellar Door said: “UrbanClap’s brand team is very clear about their consumers and how their services fit into their lives. With the current TVC, they wanted to highlight the reliability of UrbanClap and the breadth of services available. They wanted to work with known faces who would also be relatable, while our script demanded very good acting. So Rasika and Sumeet fit the roles perfectly. With their experience, they brought more than just the performance to the table and were great sports to work with.”