MxMIndia

Tag: Sumati Singh

  • Conceptualised by Wunderman Thompson, the #SliceItnaThickKaise campaign aims to engage with the audiences in a fun and quirky manner

    Slice celebrates thick mango drink in new ad

    By A Correspondent

     

    PepsiCo has announced the launch of a new avatar of Slice and launched new TVC campaign, ‘Naya Slice Itna Thick Kaise’, featuring actor and brand ambassador Katrina Kaif.

     

    Speaking on the occasion, Vineet Sharma, Director, Juices, PepsiCo India said: “Mango-based beverage category continues to grow in India with mango fans savoring beverages that offer a taste which is closest to a real mango experience. At PepsiCo, we listen to our consumers and remain focused on evolving our offerings to meet the ever-changing consumer needs. Thus, we have launched the new Slice, which is the thickest and tastiest Mango drink in India. Furthermore, we have launched an exciting new brand campaign featuring Katrina Kaif that will further deepen the brand’s connect, increase awareness and drive trials for the new Slice in the country. We hope everyone will enjoy both the new Slice and our campaign.”

     

    Added Sumati Singh, Executive Creative Director and VP, Wunderman Thompson: “Consumer research showed that Slice is thicker than other mango drinks and this insight formed the core of our creative route. Slice ‘Itna Thick Kaise?’ delves into the fun, quirky reasons that makes the mango beverage so thick. Bringing this creative articulation alive is brand ambassador Katrina Kaif, who is seen depicting every mango lover’s delight rather effortlessly in the new TVC. We are confident that Slice ‘Itna Thick Kaise?’ will resonate strongly with consumers and set the tone for the upcoming summer season.”

     

     

  • The campaign features Katrina Kaif and celebrates today’s time pressed youth who seek and adopt various health hacks to suit their individual lifestyles

    Tropicana celebrates health habits of the youth in latest brand campaign

    By A Correspondent

     

    Tropicana seeks to celebrate the evolving relationship of millennials with their health, with its new ‘My Health My Way’ campaign. In line with this, the brand has brought on board Bollywood actor and youth icon, Katrina Kaif, as its first ever brand ambassador in India.

     

    Conceptualised by J Walter Thomson, the TVC features a series of health-hacks from today’s fast-paced millennials, reflecting their ‘My Health My Way’ lifestyle. Said Vineet Sharma, Brand Manager – Tropicana: “We are happy to have the young and dynamic Katrina Kaif as the face of Tropicana. Given her zeal for fitness despite a very demanding work schedule, she is a great fit for our new ‘My Health My Way’ campaign. The new campaign will surely resonate with youth in the country, who seek and adopt health hacks that work for them and fit their individual lifestyle. We will also work with Katrina to create awareness about our hero product, Tropicana Essentials IRON, which helps bridge the gap in iron intake given iron deficiency is a prevalent issue in India.”

     

    Added Sumati Singh, Executive Creative Director at JWT: “Through the TVC we aim to connect with a young audience who are often seen incorporating healthy hacks in their lives versus adopting a rigorous fitness regime. The campaign showcases Tropicana as an easy convenient way for millennials to include nutrition in their day-to-day lives.”