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Tag: Suman Varma

  • Focuses on health as priority with 'Sachai Andar. Achchai Bahar'

    Hamdard launches second phase campaign for Safi

    By Our Staff

     

    Hamdard Laboratories (Medicine Division) has launched the second phase of its integrated marketing campaign ‘Sachai Andar.Achchai Bahar’ for its legendary brand, Safi. Through this integrated marketing campaign, the company will leverage PSOM radio, and digital mediums to maximize reach.

     

    Said Abdul Majeed, Chairman, and Managing Trustee, Hamdard Laboratories (Medicine Division): “Self-care has become an essential part of our day to day life. With health as our priority, it is important to keep a balance of nutritional intake and cleanse our bodies inside out. The unique formulation of Safi has been trusted by millions and has proven beneficial for everyone. Let’s be conscious of our health and stay safe and healthy.”

     

    On the launch of the second phase of campaign, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) added, “The second leg of this campaign embodies the spirit of true beauty that glows inside out. An amalgamation of determination, self-love and the right support can counter any obstacles that obstruct the path to success. The personalities featured in the campaign reflect the truth of Sachchai Andar. Achchai Bahar. As a product, Safi purifies the blood from inside to give us glowing skin outside which boosts confidence and helps ones stand tall in the world.”

     

  • It emphasises the health and wellness of individuals amidst the Covid-19 pandemic

    Hamdard to focus on holistic wellness in campaign

    By A Correspondent

     

    Hamdard Laboratories (Medicine Division) has unveild a new integrated marketing campaign ‘Healthy India. Hamdard India’, emphasising on the health and wellness of individuals amidst the Covid-19 pandemic.

     

    Commenting on the campaign launch, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) said: “In current times it is very important to build a strong immune system that safeguards us from various microbial infections. Our latest campaign ‘Healthy India. Hamdard India’ fortifies our 114-year-old commitment to health and wellness of the nation through our time tested products that have proven effective against various viral infection and aiding strong immunity building. We are excited to partner with Radio Mirchi for this campaign who have created very engaging content for us”.

     

    Added Shivangini Jajoria, Senior VP & Senior Business Director, Mirchi Entertainment Network India Ltd: “With increasing pollution, poor AQI levels and the threat of widespread infection is looming large and we are happy to associate with Hamdard Laboratories for driving the movement of a healthier nation. The campaign, ‘Healthy India, Hamdard India’, in partnership witnesses a grand launch of a new station jingle on Mirchi that claims ‘Mirchi Sunne Wale Ab Always Khush, and Always Healthy’ with Hamdard on 9th December. With this campaign, both Mirchi and Hamdard aim to share insightful information with its audiences and help Indians to keep a check of their health and well-being. This partnership is even more meaningful as Hamdard has kept India healthy with its products and services for the last 112 years and Mirchi has always promised to keep its listeners positive, come what may.”

     

     

  • It is an integrated marketing campaign for the cold-and-cough medicine

    Hamdard campaign for Joshina

    By A Correspondent

     

    Hamdard Laboratories (Medicine Division) has today launched an integrated marketing campaign for Joshina – a natural remedy for cold and cough.

     

    Commenting on the campaign, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division), said: “A nagging cough and cold can ruin anybody’s day by making them feel sluggish and irritable. Joshina is a time-tested product that fights the first signs of cough and cold. It also provides relief to itching throat. In times like today, it is worth treating the body with natural ingredients. Joshina is an amazing product for respiratory health and is known for its preventive power. Joshina can be consumed by people of all age groups without any apprehension regarding its side effects.”

     

    Added Pranav Sharma, Creative Head: “Sardi- cough and cold – is like an unwanted guest which comes visiting every year and stays in our body leaves us exhausted! However, with Covid-19, a regular cold is also viewed suspiciously. Evem a mild cough and cold today is viewed as a symptom of something bigger, thus raising the antenna for doubt and suspicion. Joshina is a perfect cure to kills sardi in the bud stage .The film is treated like a suspense thriller. Sardi is personified. We have tried to make it relevant in the current scenario and highlighted the product efficacy story.”

     

     

  • It’s titled ‘Sachai Andar.Achchai Bahar’

    Hamdard launches integrated campaign for Safi

    By A Correspondent

     

    Hamdard Laboratories (Medicine Division) has launched its new campaign ‘Sachai Andar.Achchai Bahar’ for its brand, Safi. Personalities like Anny Divya – world’s youngest woman commander to fly Boeing 777; Ashweeta Shetty – TEDx  speaker from being a beedi roller; Afshan Ashiq – Captain of J&K women’s footfall team; Mira Erda – youngest formula 4 girl driver in India; Gladstone Peter, a one man band; Angad Dariyani- maker of India’s first 3D printer; Chandeep Singh – world record holder for fastest 100 mtrs para skating and Sanober Pardiwala – India’s first stunt woman, are featured in the campaign.

     

    Said Abdul Majeed, Chairman, and Managing Trustee, Hamdard Laboratories (Medicine Division): “Health and wellness deserves the highest priority today .The pandemic has made people conscious of their health and hygiene. It is my belief, that when people eat well, sleep well and keep their bodies cleansed of impurities the result is not just great. It is miraculous. A healthy body and mind comes with a perk of glowing skin. I bet on SAFI to give such results. Natural herbal remedies are always beneficial. Try for yourself .Stay healthy. Stay safe.”

     

    On the launch of its latest product campaign, Ms. Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) added: “Our new campaign celebrates the true spirit of people who are beautiful inside out. It’s about the power of self-belief, determination that adds another dimension of glow. Positioned as Sachchai Andar. Achchai Bahar, it reflects the product truth. Safi purifies the blood from inside to give us glowing skin outside.”

     

    Said Pranav Harihar Sharma, Creative Director: “Every genius seems crazy at first. But what they seem, they never are. This is the core thought of Safi campaign, connecting the product with the philosophy of Sachai Andar.Achai Bahar. The campaign showcases eight talented people of India who have broken stereotypes to reflect their self- belief and their act is what makes them beautiful and celebrated. The idea makes a point that you are not what you look. The glow on the face is the glow that comes from within.”

     

     

  • Singer Sunidhi Chauhan features in #Breathless campaign

    Hamdard revives Cinkara with ‘Breathless’ campaign

    By A Correspondent

     

    Hamdard Laboratories has rolled out a new marketing campaign #Breathless for its tonic brand Cinkara. With the new brand positioning, the company has brought Cinkara in new packaging and a refreshed look. Singer Sunidhi Chauhan is the face of the new brand campaign who has rendered her voice to #Breathless. Hamdard has also collaborated with Radio Mirchi to maximie the campaign’s reach and engage listeners through ‘The Breathless Challenge’.

     

    Said Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division): “My late grandfather had a vision for the brand and its role. The Cinkara packaging is inspired by our tricolour, hoping that one day it would become the tonic of the nation. For more than 40 years now, Cinkara has been one of the most popular and affordable health tonics in the country. At Hamdard, it’s our constant endeavor to provide products that are targeted at holistic wellness and keep us energetic to fight life challenges.”

     

    Commenting on the campaign launch, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) added: “Cinkara is an iconic brand and with this repositioning, we want to reach out to the maximum number of households. We believe that our mothers hold the key to our health and happiness and are an important part of the chain. We are pleased to have Sunidhi Chauhan as our brand ambassador for the campaign as she resonates well with our consumers who are excelling at both professional and personal levels. The Cinkara song is an ode to all the mothers and homemakers who do everything to keep us going.”

     

    Said Pranav Harihar Sharma, Creative Consultant, Hamdard Laboratories (Medicine Division): “We often hear people say that – ‘Saans lene ka bhi waqt nahi milta!’ This summarizes the tussle of an Indian middle class family who is living a breathless life and juggles between multiple roles and responsibilities.  With Cinkara’s new campaign, we have tried to give this reality of ‘breathless life’ an entertaining twist by narrating the role of Cinkara through a mother’s lens and dedicate the breathless song to all the super moms and their families. The campaign is live on various digital platforms, print and radio.”

     

     

  • The message will stress on boosting the immune system to stay healthy amid the Covid-19 outbreak

    Hamdard launches integrated campaign #StrongWithHamdard

    By A Correspondent

     

    Hamdard Laboratories (Medicine Division has launched a new integrated marketing campaign #StrongWithHamdard emphasising boosting the immune system to stay healthy amid the Covid-19 outbreak.

     

    Commenting on the campaign launch, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) said: “One of the key measures to stay safe amid the Covid-19 outbreak has been a strong immune system that safeguards us from various infections and the same has been emphasised by the Government and Ministry of AYUSH. As India enters the unlock phase, it becomes even more vital to have a strong immunity that will prevent us against the viral infection,” adding: “Our new campaign #StrongWithHamdard focuses on adopting an alternate medicine system to boost immunity and promote the uses of Unani medicine products to have a strong immunity system.”

     

     

  • Seeks to create awareness around Covid-19 preventive measures

    Hamdard launches #MainDarpokHoon digital ad campaign

    By A Correspondent

     

     

    https://www.facebook.com/indiahamdard/videos/240286330645781/

     

    Hamdard Laboratories has announced the launch of its new campaign #MainDarpokHoon to encourage people to stay indoors and take preventive measures to stay healthy and safe. The campaign is shot indoors, adhering to the social distancing norms and guidelines set by the Government of India.

     

    #MainDarpokHoon campaign is conceptualised by Pranav Harihar Sharma, Creative Consultant for marketing at Hamdard Laboratories (Medicine Division). The campaign is live on digital platforms such as Facebook, Instagram and Hotstar etc.

     

    Commenting on the campaign launch, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division), said: “When we set out to work on the film, we were very clear that in times like this, we have to act responsibly and respond sensibly, and leverage the norms set by the government. We chose a slightly unconventional way of sending out the message to the audience. As a brand, we wanted to say in times like this boosting one’s immunity is the first step of prevention besides all the precautions we are being told to take, to stay safe.”

     

    Sharing the thought behind the campaign, Sharma added: “Fear makes us extra cautious and it is the exact need of the hour today. We are living in corona times and the best we can do to fight it is to be vigilant of it and follow preventive measures like wearing masks, washing hands and follow social distancing norms. ‘#MainDarpokHoon’ campaign takes an entertaining route to convey the message and depicts fear as the greatest strength in defeating the pandemic.”

     

     

  • 'ExpertBridge' has been founded by Atul Chand, Arshad Siddiqui and Suman Varma

    Enter ‘Expertbridge’ for experts on demand!

    By A Correspondent

     

    Senior professionals Atul Chand, Arshad Siddiqui and Suman Varma have set up ‘Expertbridge’ to meet the growing needs of what’s called the ‘Gig Economy’.

     

    ‘ExpertBridge’, notes a communique, is a boutique offering of experts-on-demand to organisations in the areas of marketing – brands, digital, trade marketing, sales and distribution, retail and PR.

     

    Atul Chand

    Said Atul Chand, former CEO ITC Lifestyle: “A rapidly changing business environment and emergence of new consumer trends is throwing up immense opportunities to increase economic output and create sustainable value. Indeed, these are exciting times for all organizations, be it entrepreneurs, corporates, startups or investors.”

     

     

    Arshad Siddiqui

    Added Arshad Siddiqui, ex-CEO Rasna, President of SRL: “We share a singular goal to empower organisations and drive lasting positive change through a leadership stance, by embracing a new way of working with Gig workforce / experts-on-demand. We work towards adding value to our clients business”

     

     

    Suman Varma

    And this is what the third co-founder Suman Varma, ex JWT / Rediffusion Y&R, said: “The start-ups, the small and mid-sized companies who are hungry for growth and cannot afford high cost talent, benefit a lot from ExpertBridge. Of late, we have ourselves become Gigers, taking on projects and leading from the front. These are exciting times for both- the individuals, wanting to be independent and explore on one hand, and for companies who do not attract high quality talent on their payroll to get into short- term contractual arrangement . “

     

     

  • The agency will provide strategic and creative inputs in strengthening and enhancing the Experion brand

    Rediffusion Y&R appointed creative agency for Experion Developers

    By A Correspondent

     

    Experion, a 100 per cent FDI funded real estate developer has appointed Rediffusion Y&R as its creative agency, after a multi-agency pitch. As part of its mandate, Rediffusion will be responsible for managing brand wide activities for Experion. The account will be handled by the agency’s headquarter in Delhi.

     

    The agency will provide strategic and creative inputs in strengthening and enhancing the Experion brand and will work closely with the Experion team in planning and implementing pioneering campaigns across media vehicles and channels.

     

    Speaking on the development, Vinay Narang, Group Head of Communications and PR Experion Developers said, “We are excited to appoint Rediffusion as our creative partner in our journey to strengthen the Experion brand that stands for innovation, integrity and commitment to quality.  It is an important alliance in our brand’s journey and we are confident that Rediffusion will manage our strategic and creative needs effectively.”

     

    Suman Varma, Head of Operations- Delhi, Rediffusion Y&R said, “We are delighted to partner with Experion, a dynamic and rapidly growing company that is creating benchmarks in the real estate sector. We look forward to delivering remarkable campaigns  and  a long-term mutually  beneficial association.”

     

  • Ms Varma joins Rediffusion Y & R from JWT where she worked for 22years

    Rediff appoints Suman Varma as Head of Delhi ops

    By A Correspondent

     

    Dhunji S. Wadia

    Rediffusion Y&R has announced the appointment of  Suman Varma as Head of Operations, Delhi. She joins the agency network from JWT where she worked for 22 years. In her new role, she will be reporting to Dhunji S. Wadia, President, Rediffusion Y&R and add to the company’s leadership team. Meanwhile, according to reports, Amitava Sinha, chief operating officer for East, North & South has quit Rediff.

     

    On her appointment, Mr Wadia said, “I’m delighted to welcome Suman to Rediffusion-Y&R. She brings the right mix of talent, experience and enthusiasm that we seek to inject into our talent pool.  Her strong leadership skills will enhance the quality of the work that we do for our clients and add value to their brands.”

     

    Suman Varma

    Said Ms Varma: “After a successful stint of 22 years with JWT and extensive associations with some of the most robust marketing companies, I am now seeking to leverage the depth and width of my experience in leading the Rediffusion-Y&R, Delhi team to greater success.  Leaving the comfort of JWT was a tough call, but the thought of joining Rediffusion-Y&R and teaming up with Dhunji was exciting.  I look forward to the new challenges ahead.”

     

    With over 22 years of experience in advertising , Ms Varma’s last assignment was as Vice President & Executive Business Director, JWT India and was leading the GSK and Hamdard account.